Research Profile

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PSG Institute of Management (PSGIM) is part of the prestigious PSG & Sons’ Charities Trust that is committed to uplifting society through education. Management education at PSG was initiated in 1966 with the setting up of the Department of Management Sciences at PSG College of Technology to impart managerial skills to the entrepreneurs of Coimbatore . The Department metamorphosed into the PSG Institute of Management, a full-fledged institution, in 1994.
From its modest start, PSGIM has flourished, driven by the vision of becoming a leading private business school in India. With over 60 years of experience, it is a pioneer in management education. The institute actively collaborates with global educational partners in the US and Europe to stay at the forefront.

PSG Institute of Management prioritizes research that benefits both academia and industry, with a specific focus on the region it serves. The institute is dedicated to pushing the boundaries of knowledge across various management disciplines. 

PSGIM has faculty with a wide range of expertise across functional domains like finance, marketing, operations, human resources, strategy, entrepreneurship and emerging fields such as business analytics, sustainable practices, fintech, Green HR etc. Researchers employ a combination of rigorous empirical studies, theoretical frameworks, and industry collaborations to tackle pressing challenges faced by businesses and society as a whole.

The institute further strengthens its research culture by emphasizing interdisciplinary approaches. This approach breaks down traditional boundaries, leading to investigations that combine insights from different fields. Bydisseminating research findings through academic publications, conferences, and consulting projects, PSG Institute of Management not only advances knowledge but also improves management practices and cultivates the next generation of business leaders.

S.No.FacultyThrust Areas
1Dr. V. SrividyaBehavioural FinanceRisk Management & Capital MarketingFinancial service & technology
2Dr. V. ShripriaHuman ResourcesBehavioural FinanceEntrepreneurship
3Dr. T. DeviIndustry 4.0, Process AutomationArtificial IntelligenceInnovating Education, Disruptive Reforms
4Dr. B. Uma Maheswari Data science, Machine learningDesign thinking, Supply chain managementSustainability
5Dr. D. Kavitha Corporate Governance, DisclosureSocial Responsibility, AccountingSustainability
6Dr. R. SujathaBusiness AnalyticsSupply Chain ManagementLean Practices
7Dr. J Sekkizhar Theory of Constraints, Lean
Practices,
Statistical Quality ControlPedagogical research in management education
8Dr. R. DeepaEmotional IntelligenceAdversity Quotient, Well - beingHappiness Studies, Academic Research
9Dr. M. Kirupa PriyadarsiniOrganisational BehaviourLearning and DevelopmentPerformance Management
10Dr. N. Ramkumar Employee engagementCultural intelligenceSpirituality in Management and Personal well-being
11Dr. Rathimala KannanApplied Machine learningBusiness Data AnalyticsData Mining for Business Intelligence
12Dr.R.ChitraMarketingConsumer BehaviourSupply chain
13Dr V. HarishIndustry 4.0, Supply chainProject Management,Lean Management Technology
15Dr. V. SakthiramaAgribusiness supply chainConsumer BehaviourTechnology interventions
16Dr. D. SusanaFinancial MarketsFintechBehavioural Finance
17Dr. N. Vijay KumarAgri Business Management, Rural MarketingCRM, Non-timber Forest Products MarketingServices marketing
18Dr S Narendra RathnarajSocial Media MarketingAdvertisingConsumer Behaviour
19Dr. VijayaVardhan ManchalaHumanResource Management, Organizational BehaviourIndustrial Relationsand Labour LawsEntrepreneurship and business ethics, Management of Change, Business Law and Business
Research Methods
20Dr. SreeanandanFinancial Behavior, Educational
Financing
Business ManagementSocio-Economic Issues and Labor Conditions
21Dr Firdaus BashirHuman Resource Management,
Sustainability
Digitilisation and Organisational
Performance
Legal Environment for Business Marketing
22Dr. T. Priyanga Consumer BehaviourSocial Media MarketingMetaverse
23Dr. Karkaria DusmantaPortfolio
Management
Current AffairsSocial Sensitization
for Managers
24Dr. N. Napthalin PrabuQualitative Research
for Psychology
Principles of Waste
Management
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PSG Institute of Management, Avinashi Rd, Peelamedu, Coimbatore, Tamil Nadu 641004