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CHITRA R

ASSOCIATE PROFESSOR | Marketing

chitra@psgim.ac.in

Profile Summary

A multifaceted academician, marketer, and researcher with a combined industry and academic experience of 23+ years. Recognized Ph.D. guide, competencies in course design, teaching, and learning innovation. A publishing record of 30 papers with 5+ Scopus/UGC listed papers and 40+ conferences paper presented.

Subjects Handled

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Experience

  • Associate Professor

    PSG Institute of Management (2024-06-03 - Present)

  • Assistant Professor (Sl.Gr)

    PSG Institute of Management (2019-06-06 - Present)

  • Associate Professor

    Coimbatore Institute of Management and Technology, Coimbatore (2018-03-28 - 2019-05-31)

  • Associate Professor

    Sri Ramakrishna College of Arts and Science, Coimbatore (2015-01-05 - 2018-03-23)

  • Assistant Professor

    GRG School of Management Studies (2008-06-23 - 2014-04-30)

  • Manager- Administration

    Suriyaa Enterprise (2007-06-04 - 2008-05-30)

  • Lecturer

    Sankara College of Science and Commerce, Coimbatore (2006-12-15 - 2007-03-31)

  • Lecturer

    Maharaja Arts and science College (2004-07-01 - 2006-11-22)

  • Manager- Purchase

    Ramaraj Engineering Works (2001-07-02 - 2004-06-30)

  • Management Trainee

    Precission Wire Cut, (1998-05-15 - 1999-07-31)

Publications

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Book Chapters

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Books

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Patents

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Awards

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Projects

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Guided PhDs

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Events Attended

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Events Organized

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