Profile Summary
A multifaceted academician, marketer, and researcher with a combined industry and academic experience of 23+ years. Recognized Ph.D. guide, competencies in course design, teaching, and learning innovation. A publishing record of 30 papers with 5+ Scopus/UGC listed papers and 40+ conferences paper presented.
Subjects Handled
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Experience
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Associate Professor
PSG Institute of Management (2024-06-03 - Present)
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Assistant Professor (Sl.Gr)
PSG Institute of Management (2019-06-06 - Present)
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Associate Professor
Coimbatore Institute of Management and Technology, Coimbatore (2018-03-28 - 2019-05-31)
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Associate Professor
Sri Ramakrishna College of Arts and Science, Coimbatore (2015-01-05 - 2018-03-23)
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Assistant Professor
GRG School of Management Studies (2008-06-23 - 2014-04-30)
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Manager- Administration
Suriyaa Enterprise (2007-06-04 - 2008-05-30)
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Lecturer
Sankara College of Science and Commerce, Coimbatore (2006-12-15 - 2007-03-31)
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Lecturer
Maharaja Arts and science College (2004-07-01 - 2006-11-22)
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Manager- Purchase
Ramaraj Engineering Works (2001-07-02 - 2004-06-30)
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Management Trainee
Precission Wire Cut, (1998-05-15 - 1999-07-31)
Publications
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A STUDY ON THE RETENTION STRATEGIES FOR MILLENNIALS WITH SPECIAL REFERENCE TO THE IT SECTOR IN THE STATE OF TAMILNADU
INTERNATIONAL JOURNAL OF AQUATIC SCIENCE (2021)
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DEMAND ESTIMATION MODEL FOR SUSTAINABLE PROFITABILITY OF ORGANIC FARM PRODUCE- A CASE STUDY
PERIODICA DI MINERALOGIA (2022)
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“IDENTIFIED FACTORS INFLUENCE THE LEVEL OF SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS
SOUTH INDIA JOURNAL OF SOCIAL SCIENCES (2023)
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SUPPLY CHAIN MODELING IN ORGANIC FARMING FOR SUSTAINABLE PROFITABILITY
AGRICULTURAL ECONOMICS- CZECH, (2023)
Book Chapters
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COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE
ARTIFICIAL INTELLIGENCE BASED SMART AND SECURED APPLICATIONS - Springer( Scopus) (April 22, 2025)
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EXPLORING CUSTOMER PURCHASE INTENTIONS THROUGH AFFILIATE MARKETING USING DECISION TREE ALGORITHM
MODERN PRACTICES AND TRENDS IN EXPERT APPLICATIONS AND SECURITY (MP-TEAS 2024 - Lecture Notes in Networks and Systems, Scopus Q4, Vol. 1379). Springer (August 21, 2025)
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AI-DRIVEN PERSONALIZATION: SHAPING THE FUTURE OF GEN Z'S E-COMMERCE DECISIONS.
MODERN PRACTICES AND TRENDS IN EXPERT APPLICATIONS AND SECURITY (MP-TEAS 2024 - Lecture Notes in Networks and Systems, Scopus Q4, Vol. 1379). Springer (August 21, 2025)
Books
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Patents
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Awards
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Projects
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Guided PhDs
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Events Attended
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Events Organized
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