Profile Summary
Dr. S. Narendra Rathnaraj is presently working as Assistant Professor at PSG IM in the domain of Marketing specializing in Social Media Marketing. He holds doctoral degree in Management with Leadership as his specialization. He holds a bachelor’s degree in Mechanical Engineering, master’s degrees in Human Resource Management and Technology Management also Post Graduate Diploma in Labour and Administrative Laws. He has cleared both NET and SET in Management. He previously worked as Guest Faculty in Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore. His research experience includes working as Research Fellow under RUSA project and professional experience includes working as Assistant Manager in R&D with Mahindra and Mahindra. He has published several research articles that are listed under UGC, Scopus and Elsevier. Also, he has attended several national and international conferences and has won several best paper awards.
Subjects Handled
Experience
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Guest Faculty
BSMED, Bharathiar University (2020-09-14 - 2023-03-07)
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Research Fellow
Bharathiar University (2020-02-01 - 2025-06-30)
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Assistant Manager
Mahindra and Mahindra (2012-08-22 - 2025-06-30)
Publications
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EXPLORING E- WASTE RECYCLING BEHAVIOUR INTENTION AMONG THE HOUSEHOLDS: EVIDENCE FROM INDIA
CLEANER MATERIALS (2023)
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IMPACT OF SOCIAL MEDIA MARKETING IN THE COSMETIC INDUSTRY TO CROSS THE CHASM IN INDIA
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
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SENTIMENT ANALYSIS IN THE CONSTRUCTION INDUSTRY: EVALUATING USER EXPERIENCES WITH VIRTUAL REALITY SERVICES
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2026)
Book Chapters
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Books
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Patents
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Awards
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Projects
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Guided PhDs
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Events Attended
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4th International Conference on Advancements in Smart Computing and Information Security - ASCIS 2025
September 11, 2025 (CONFERENCE)
Events Organized
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SALESFORCE TRAINING FOR LGB SUPER TRANSPORTS
MDP - April 24, 2026
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DIGITAL ADVERTISING FOR SMALL BUSINESS
MDP - May 16, 2026