Profile Summary
Dr.R.Sujatha is a Professor at PSG Institute of Management. She is a post graduate in Computer Applications and Business Administration and her Ph.D. is in the area of Capacity Building and Knowledge Management from Anna University, Chennai. She has also completed a Post Graduate Program in Business Analytics and Business Intelligence offered jointly by Great Lakes Institute of Management, Chennai and The University of Texas, USA. Her expertise is in information systems, quantitative methods and analytics. She is a seasoned researcher and has published articles in national and international journals and conducted various training programs in Learning Management System, Enterprise Resource Planning and Business Analytics. She has authored two books. First book titled “Introduction to Data Science – Practical Approach with R and Python” published Wiley India Pvt. Ltd and the second book titled “Predictive Analytics for Data Driven Decision Making - Tools and Techniques for Solving Real World Problems”, published by Nova Science Publishers, New York. She is in education field for two decades teaching management graduates.
Subjects Handled
Experience
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Professor
PSG College of Technology (2006-01-01 - Present)
Publications
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LEARNER RETENTION IN MOOC ENVIRONMENT: ANALYZING THE ROLE OF MOTIVATION, SELF-EFFICACY AND PERCEIVED EFFECTIVENESS
INTERNATIONAL JOURNAL OF EDUCATION AND DEVELOPMENT USING INFORMATION AND COMMUNICATION TECHNOLOGY (2018)
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DETERMINANTS OF M-COMMERCE ADOPTION IN INDIA USING TECHNOLOGY ACCEPTANCE MODEL INFUSED WITH INNOVATION DIFFUSION THEORY
JOURNAL OF MANAGEMENT RESEARCH (2019)
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A STUDY ON PERCEPTION OF MOBILE PAYMENT SERVICE AMONG COLLEGE STUDENTS
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT (2022)
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HAVE THE SERVICES OF SMALL FINANCE BANKS REACHED THE BENEFICIARIES EFFECTIVELY? EVIDENCE FROM RURAL REGIONS
INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH AND ENGINEERING DEVELOPMENT (2022)
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APPLICATION OF MACHINE LEARNING ALGORITHMS TO PREDICT SURVIVAL OF MICRO SMALL AND MEDIUM ENTERPRISES IN INDIA
INTERNATIONAL JOURNAL OF DATA ANALYSIS TECHNIQUES AND STRATEGIES (2023)
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DEVELOPING A TALENT IDENTIFICATION MODEL FOR PREDICTING PLAYER POSITION IN FOOTBALL USING MACHINE LEARNING ALGORITHMS
LECTURE NOTES IN ELECTRICAL ENGINEERING (2023)
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APPLICATION OF MACHINE LEARNING ALGORITHMS FOR CREATING A WILFUL DEFAULTER PREDICTION MODEL
LECTURE NOTES IN NETWORKS AND SYSTEMS (2023)
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GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AS A DETERMINANT OF ORGANISATIONAL COMPETITIVENESS: AN EMPIRICAL STUDY AMONG HOTELS IN INDIA
ASIAN JOURNAL OF BUSINESS AND ACCOUNTING (2023)
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BANKRUPTCY PREDICTION MODELS FOR NSE-LISTED FIRMS: A COMPARATIVE ANALYSIS
THE IUP JOURNAL OF FINANCIAL RISK MANAGEMENT (2023)
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ROLE OF WORKING PROFESSIONALS IN THE MODERN CORPORATE LANDSCAPE IN FOSTERING THE TRANSITION TOWARDS CIRCULAR ECONOMY
INTERNATIONAL JOURNAL OF ENVIRONMENT WORKPLACE AND EMPLOYMENT (2024)
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AMALGAMATION OF TECHNOLOGY ADOPTION MODEL (TAM) AND CONJOINT ANALYSIS TO UNDERSTAND CONSUMERS’ PERCEPTION OF WEARABLE HEALTH-TECH DEVICES
INTERNATIONAL RESEARCH JOURNAL OF MULTIDISCIPLINARY SCOPE (2024)
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INTERNET PENETRATION AND EFFECTIVENESS OF ICT USAGE IN ONLINE FLIPPED CLASSROOMS: A VALUE ADDITION TO BUSINESS EDUCATION
INT. J. OF MANAGEMENT IN EDUCATION (2024)
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SUPPLY CHAIN ANALYTICS TO PREDICT THE RISK OF LATE DELIVERY: A MACHINE LEARNING APPROACH
LECTURE NOTES IN NETWORKS AND SYSTEMS (2025)
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AN EMPIRICAL ASSESSMENT OF CREDIT RISK OF INDIAN COMPANIES USING MACHINE LEARNING ALGORITHMS
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
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FACTORS INFLUENCING BUSINESS RESILIENCE DURING THE PANDEMIC: RESPONSE FROM MICRO AND SMALL ENTERPRISES IN INDIA.
AIMS JOURNAL OF MANAGEMENT (2025)
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PREDICTING DELAYS IN IT PROJECTS: A MACHINE LEARNING APPROACH
LECTURE NOTES IN NETWORKS AND SYSTEMS (2025)
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UTILIZING DIGITAL TWINS FOR PREDICTIVE MODELLING IN MANUFACTURING CYBER-PHYSICAL SYSTEMS
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
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DIGITAL TWINS AND INDUSTRIAL INTERNET OF THINGS IN AUTOMOBILE INDUSTRY: APPLICATIONS AND FUTURE TRENDS
LECTURE NOTES IN NETWORKS AND SYSTEMS (2025)
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AN AUTOMATED EXTRACT, TRANSFORM, LOAD (ETL) PIPELINE TO FACILITATE ACQUISITION AND ANALYSIS OF STOCK MARKER DATA
LECTURE NOTES IN NETWORKS AND SYSTEMS (2025)
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SUPPLY CHAIN ANALYTICS TO PREDICT THE RISK OF LATE DELIVERY: A MACHINE LEARNING APPROACH
LECTURE NOTES IN NETWORKS AND SYSTEMS (2025)
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ENSEMBLE MACHINE LEARNING MODELS FOR CORPORATE CREDIT RISK PREDICTION: A COMPARATIVE STUDY
SN COMPUTER SCIENCE (2025)
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ENSEMBLE MACHINE LEARNING MODELS FOR CORPORATE CREDIT RISK PREDICTION: A COMPARATIVE STUDY
SN COMPUTER SCIENCE (2025)
Book Chapters
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SUPER APPS: THE NATURAL PROGRESSION IN FIN-TECH
FINTECH AND CRYPTOCURRENCY - wiley (January 01, 2023)
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HOW ARTIFICIAL INTELLIGENCE AND GENERATIVE AI IS REVOLUTIONIZING THE FASHION INDUSTRY
GENERATIVE AI FOR BUSINESS ANALYTICS AND STRATEGIC DECISION MAKING IN SERVICE INDUSTRY - IGI Global (January 31, 2025)
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SUPPLY CHAIN ANALYTICS TO PREDICT THE RISK OF LATE DELIVERY: A MACHINE LEARNING APPROACH
DATA SCIENCE AND APPLICATIONS - Springer Nature Singapore Pte Ltd (June 07, 2025)
Books
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INTRODUCTION TO DATA SCIENCE – PRACTICAL APPROACH WITH R AND PYTHON
WILEY INDIA PVT. LTD - October 12, 2021
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PREDICTIVE ANALYTICS FOR DATA DRIVEN DECISION MAKING - TOOLS AND TECHNIQUES FOR SOLVING REAL WORLD PROBLEMS
NOVA SCIENCE PUBLISHERS - March 31, 2022
Patents
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Awards
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Projects
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Guided PhDs
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Events Attended
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Contemporary Research in Management and Technology (CRMT'25)
February 27, 2025 (CONFERENCE)
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Contemporary Research in Management and Technology (CRMT'25)
February 27, 2025 (CONFERENCE)
Events Organized
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