Profile Summary
Dr. Firdaus Bashir is a dynamic academician and certified trainer, bringing together a powerful blend of expertise in Management and Law. She holds a Ph.D. in Management from Anna University, Chennai, where her research explored the impact of Green Human Resource Management (GHRM) practices on organizational performance in MSMEs, with a focus on the mediating role of green organizational culture. Her academic journey reflects her interdisciplinary strength, holding an MBA with dual specialization in Human Resource Management and Marketing, alongside a BA LL.B. (Hons.) from the School of Indian Legal Thoughts, Mahatma Gandhi University, Kottayam. A Certified Psychometric Test Professional (CTPT) accredited by SHRM and HRCI, and a Junior Chamber International Certified Trainer, she exemplifies a strong commitment to advancing professional development and nurturing talent. She began her career as a Corporate Trainer at Sutherland Global Services, where she led recruitment, assessment, and pre-placement training initiatives and later served as Trainer and Training Coordinator at Karpagam University. An active researcher, Dr. Firdaus has presented her work at numerous prestigious academic conferences, both nationally and internationally. Her publications appear in Scopus, Web of Science, and SSCI-indexed journals, reflecting her contribution to key areas such as HRM, AI readiness, and technology acceptance. Beyond the classroom, she has played a vital role in conducting impactful Management Development Programs (MDPs) and training workshops, translating knowledge into practice and empowering professionals across sectors.
Subjects Handled
Experience
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TRAINER & TRAINING COORDINATOR
Karpagam University (2009-09-07 - 2011-02-28)
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TRAINER
Sutherland Global Services (2008-12-13 - 2009-09-18)
Publications
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IMPACT OF ARTIFICIAL INTELLIGENCE READINESS ON EMPLOYEE EXPERIENCE IN IT SECTOR
MOBILE COMPUTING AND SUSTAINABLE INFORMATICS (ICMCSI), INTERNATIONAL CONFERENCE (2025)
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EFFECT OF TECHNOLOGY ACCEPTANCE AMONG EMPLOYEES IN THE SECOND HALF OF THEIR WORKING LIFE
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
Book Chapters
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ARTIFICIAL INTELLIGENCE IN INFLUENCER MARKETING: AI-POWERED INFLUENCER MARKETING, TRANSFORMATION DISCOVERY, ENGAGEMENT, AND ROI OPTIMIZATION
AI AND MACHINE LEARNING IN MARKETING - Shanlax Publications (February 28, 2025)
Books
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Patents
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Awards
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Projects
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IMPACT OF AI TOOLS ON THE COMPETENCY OF MANAGEMENT RESEARCHERS: KEY FINDINGS AND FUTURE DIRECTIONS
PRIVATE - PSGIM - PSGIM Seed Fund | Status: ON-GOING - July 01, 2025
Guided PhDs
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Events Attended
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Events Organized
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REBOOTING THE LAW CODES
OTHERS - February 24, 2024