Profile Summary
Dr. Priyanga T is an academic professional with a strong background in Marketing, Operations, and Electrical Engineering. She holds the position of Assistant Professor at PSG Institute of Management, where she contributes extensively to academia and research particularly in marketing. Dr. Priyanga holds a Ph.D. in Marketing from Central University of Tamil Nadu, and has actively participated in numerous conferences and has contributed significantly to both National and International journals through her published research articles and papers. Her research interests encompass various facets of marketing, including Consumer Behaviour, Social Media Marketing, Metaverse, Augmented Reality, Virtual Reality and sustainable marketing, reflecting her commitment to addressing contemporary business challenges. She has presented her work at several international and national conferences, earning recognition for her contributions to the field. Notably, she has co-authored a chapter in an Edited Book focused on "Sustainable Marketing," showcasing her dedication to advancing knowledge in her field.
Subjects Handled
Experience
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Assistant Professor
PSG Institute of Management (2024-01-29 - Present)
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Assistant Professor
Sri Ramakrishna College of Arts and Science for Women (2018-06-04 - 2019-04-30)
Publications
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ANALYSING THE INFLUENTIAL FACTORS SHAPING CONSUMER BEHAVIOUR IN METAVERSE
AFRICAN JOURNAL OF BIO-MEDICAL RESEARCH (2024)
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STRATEGIC SOCIAL MEDIA MARKETING: ANALYZING PLATFORM-SPECIFIC CONSUMER PREFERENCES AND BEHAVIOR
JOURNAL OF INFORMATION SYSTEMS ENGINEERING AND MANAGEMENT (2025)
Book Chapters
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Books
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Patents
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Awards
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Projects
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Guided PhDs
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Events Attended
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Events Organized
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REBOOTING THE LAW CODES
OTHERS - February 24, 2024