Profile Summary
Dr.V.Srividya is currently the Director & a Professor of Finance at PSG Institute of Management, PSG College of Technology, Coimbatore. She has over two decades of academic experience and a brief stint in the Industry. She is recognized for her contribution to research and teaching excellence in management, some of the notable ones are the AIMS – ICFAI Best Teacher Award, 2021, PSG & Sons Charities Teacher of the Year Award, AICTE Career Award for Young Teachers, AIMS J.L.Batra Best Research paper Award , CMA Award for Best Research Guide and ACBSP Best of Region 10 Award. She is an accredited evaluator of ACBSP since 2016 and serves as an examiner for the ACBSP accreditation of B-Schools.She is the participant of the MHRD, GOI sponsored Leadership for Academician Program (LEAP) organised by IIT Bombay and Nanyang Technological University in 2019. Her teaching interests are in Investments, Markets and Risk Management. She has undertaken teaching and research assignments at Hof University, Germany, university of Toledo and Sandiego state University in the US and Kingston University, UK. She is the author of 70 plus papers in the area of investments, risk management, behavioural finance and entrepreneurial finance and has edited three books. She has supervised 8 Ph.D scholars in Anna university and served in the doctoral committee of researchers in Anna University, Bharathiar University and Visvesvaraya Technical University. She has undertaken various training and consultancy projects for financial restructuring and revival of SME’s and creation of start-ups. She has organized a series of International conference in Emerging Financial Markets during 2007 to 2015. She was involved in the design and administration of collaborative International programs with Universities in the US, UK and Germany since 2006. She received her doctoral degree in 2001 from Bharathiar University and completed the FDPM from IIM Ahmedabad during 2002- 03
Subjects Handled
Experience
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Director
P S G COLLEGE OF TECHNOLOGY (AUTONOMOUS) (2024-03-01 - Present)
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DIRECTOR INCHARGE
P S G COLLEGE OF TECHNOLOGY (AUTONOMOUS) (2022-06-01 - 2024-02-29)
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Professor
P S G COLLEGE OF TECHNOLOGY (AUTONOMOUS) (2010-10-21 - 2022-05-31)
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ASSISTANT PROFESSOR
P S G COLLEGE OF TECHNOLOGY (AUTONOMOUS) (2002-07-10 - 2010-07-20)
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Lecturer
PSGR KRISHNAMMAL COLLEGE FOR WOMEN (2000-06-19 - 2002-07-09)
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OFFICE MANAGER
SRI RANGAMMAL ENGINEERING INDUSTRIES (1999-10-18 - 2000-06-18)
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MANAGEMENT TRAINEE
RSCL (1994-06-20 - 1994-11-11)
Publications
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A STUDY ON BOOTSTRAPPING FINANCING METHODS EMPLOYED IN INDIAN SMES
TEST ENGINEERING AND MANAGEMENT JOURNAL (2020)
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THE IVIX: EXAMINATION ON THE STYLIZED FACTS AND ITS RELATIONSHIP WITH NIFTY INDEX
TEST ENGINEERING AND MANAGEMENT JOURNAL (2020)
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IMPACT OF US MACROECONOMIC ANNOUNCEMENTS ON INDIAN EQUITY MARKET: EMPIRICAL EVIDENCE FROM INDIAN VOLATILITY INDEX
OUR HERITAGE (UCG CARE LISTED JOURNAL) (2020)
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GODESI: SCALING UP CHALLENGES OF A SOCIAL ENTERPRISE
A BOOK OF SELECTED CASES, MTI, SAIL AUTHORITY OF INDIA LIMITED (2020)
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A STUDY ON INFLUENCE OF AGE ON WORK RELATED PRESSURES AND FAMILY RELATED PRESSURES AND ITS IMPACT ON WORK FAMILY CONFLICT EXPERIENCED BY EMPLOYEES IN INSURANCE SECTOR
VIRTUAL CONFERENCE ON METAMORPHOSIS OF MODERN MANAGEMENT AND RESEARCH (2020)
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A STUDY TO IDENTIFY MARKETING OPPORTUNITIES AND CUSTOMERS PREFERENCES FOR BANANA FIBER SARIS
AICTE SPONSORED INTERNATIONAL CONFERENCE ON INNOVATION IN RURAL EMPOWERMENT, SOCIAL DYNAMICS & WELFARE IN INDIA (2020)
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A STUDY ON IMPACT OF BEHAVIOURAL BIASES ON INVESTMENT DECISIONS OF EQUITY MARKET INVESTORS
INTERNATIONAL SOCIAL SCIENCES RESEARCH COLLOQUIUM (2020)
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AN INVESTIGATION ON FACTORS DETERMINING INVESTMENTS IN RETIREMENT PRODUCTS
REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION ONLINE (RIGEO) (2021)
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A STUDY ON THE FACTORS INFLUENCING THE SUCCESS OF AN INITIAL PUBLIC OFFER (IPO)
REVIEW OF INTERNATIONAL GEOGRAPHICAL EDUCATION ONLINE (RIGEO) (2021)
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STOCK VOLATILITY AROUND BANK MERGER ANNOUNCEMENTS: EVIDENCE FROM INDIA
INTERNATIONAL CONFERENCE ON COMBINATORIAL AND OPTIMIZATION PROBLEMS (ICCAP 2021) (2021)
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A STUDY ON THE RELATIONSHIP BETWEEN PREDICTIVE HR ANALYTICS AND HRM PRACTICES IN THE IT SECTOR
PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE ON COMBINATORIAL AND OPTIMIZATION (ICCAP 2021) (2021)
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AN INVESTIGATION OF BIASES IN INVESTMENT DECISION MAKING AMONG INDIAN INVESTORS
28TH ANNUAL GLOBAL FINANCE CONFERENCE (VIRTUAL) (2021)
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EMOTIONS AND ITS EFFECT ON THE PERFORMANCE OF EMPLOYEES IN THE JOB POSITION AS SOFTWARE DEVELOPERS, IT SUPPORT ENGINEERS, TESTING AND MAINTENANCE OFFICERS
TURKISH ONLINE JOURNAL OF QUALITATIVE INQUIRY (2021)
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EMOTIONS AND ITS EFFECT ON THE PERFORMANCE OF EMPLOYEES IN THE JOB POSITION AS SOFTWARE DEVELOPERS, IT SUPPORT ENGINEERS, TESTING AND MAINTENANCE OFFICERS
TURKISH ONLINE JOURNAL OF QUALITATIVE INQUIRY (2021)
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A STUDY ON THE SUSTAINABLE HR APPROACH AND THE EMPLOYEES' PERCEPTION OF GREEN HRM AND ORGANIZATIONAL PERFORMANCE
INTERNATIONAL CONFERENCE ON CONTEMPORARY RESEARCH IN MANAGEMENT (2023)
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KNOLSKAPE: TRANSFORMING LEARNING DYNAMICS
HARVARD BUSINESS REVIEW STORE (IIMB CASE COLLECTION) (2023)
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SUSTAINABLE HR APPROACH AND EMPLOYEES’ PERCEPTION OF GREEN HRM AND ORGANIZATIONAL PERFORMANCE
EMPIRICAL ECONOMICS LETTERS (2023)
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A STUDY ON PREDICTION OF THE EXCHANGE RATE MOVEMENTS DURING COVID-19 PANDEMIC USING TWITTER SENTIMENT ANALYSIS
EMPIRICAL ECONOMICS LETTERS (2023)
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JUICY CHEMISTRY “JC” – A FAIRY TALE THAT IS ORGANIC
INTERNATIONAL CASE STUDY CONFERENCE 2023 – EMBRACING SUSTAINABILITY IN BUSINESS: AN EMERGING MARKETS PERSPECTIVE (2023)
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PREDICTING STOCK PRICE MOVEMENTS WITH RECURRENT NEURAL NETWORKS: AN LSTM-BASED APPROACH
3RD INTERNATIONAL CONFERENCE ON ADVANCEMENTS IN SMART COMPUTING AND INFORMATION SECURITY (ASCIS 2024) (2024)
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FRESHVILE - A STARTUP BUSINESS INITIATIVE OF A CLOUD KITCHEN, COIMBATORE
INTERNATIONAL CONFERENCE CONFLUENCE ON STARTUPS AND INNOVATION (2024)
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LEVERAGING BLOCKCHAIN TECHNOLOGY: DECENTRALIZED FINANCE (DEFI) IN HEALTH INSURANCE
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
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PREDICTING STOCK PRICE MOVEMENTS WITH RECURRENT NEURAL NETWORKS: AN LSTM-BASED APPROACH
COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)
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EXAMINATION ON THE MODERATION EFFECT OF GENDER ON AI LITERACY AND USE OF AI TOOLS
ICGT 2025, AMRITA VISHWA VIDYAPEETHAM (2025)
Book Chapters
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SECURING IOT IN INDUSTRY 4.0 APPLICATIONS
SECURING IOT IN INDUSTRY 4.0 APPLICATIONS - Taylor and Francis, USA (January 01, 2021)
Books
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DIAMOND JUBILEE INTERNATIONAL CONFERENCE ON CONTEMPORARY RESEARCH IN MANAGEMENT AND TECHNOLOGY CONFERENCE PROCEEDINGS
PSG CARE - January 01, 2022
Patents
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Awards
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Projects
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Guided PhDs
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AN STUDY ON ONLINE BANKING CHANNEL ACQUISITION BY CUSTOMERS
KALAIARASI H - 0910RG02 (July 01, 2009)
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A STUDY ON POST REFORM BANK MERGERS IN INDIA: IMPLICATIONS ON STOCK RETURNS AND EFFICIENCIES
SENTHIL KUMAR T - 0910RG05 (July 01, 2009)
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COINTEGRATION AMONG STOCK MARKES: EVIDENCES FROM EMERGING MARKET ECONOMIES
SENTHIL KUMAR A - 0910RG03 (July 01, 2009)
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A STUDY OF INVESTOR BEHAVIOUR BASED ON FINANCIAL LITERACY AND VOLATILITY INDEX
SUSANA D - 1501RG01 (January 01, 2015)
Events Attended
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Contemporary Research in Management and Technology (CRMT'25)
February 27, 2025 (CONFERENCE)
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Contemporary Research in Management and Technology (CRMT'25)
February 27, 2025 (CONFERENCE)
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Second Executive Meeting
April 20, 2025 (OTHERS)
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UGC Expert Committee Virtual Visit for Conferment of Deemed-to-be-University Status – Mar Ivanios College
May 13, 2025 (OTHERS)
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MSME Growth Conclave, Coimbatore 2025
June 27, 2025 (OTHERS)
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Advancements in Smart Computing and Information Security - ASCIS 2025
September 11, 2025 (CONFERENCE)
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Advancements in Smart Computing and Information Security - ASCIS 2025
September 11, 2025 (CONFERENCE)
Events Organized
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