Professor SB Srinivasan is an Industry Practitioner in Advertising, Branding & Strategy Consulting. He has over 36 years of experience consulting for brands; offering strategic communication solutions for National and Regional brands. His first stint at PSGIM was between 2001 and 2004 as an Associate Professor and the Centre Head for the PSG Centre for Advertising and Communication; which he helped establish. During this period he helped synergise the strengths of PSG Institutions; prompting the need for the Strategic Initiatives Forum – a platform for Heads of Institutions to identify and leverage cross-institutional competences. He also initiated the practice of conducting Faculty Forums at the PSG Institute of Management – where streams were encouraged to ‘raise the bar’ in the value offering of the streams such that students gravitate to such streams which were perceived as offering better value for their educational pursuits. After 20 long years in the industry, he is back at PSGIM to pursue his passion to teach. His role at PSGIM mandates him with the task of establishing better Institute – Industry associations through Management Development Programmes, Training, Consultancies and Institution – Industry tie-ups. He also mentors the Marketing Stream at PSGIM as its Stream Head. He serves on the Board of Studies at the Department of Communication and Media Studies, Bharathiar University, Coimbatore, Department of Communication Studies – Affiliated Colleges, Bharathiar University, Coimbatore and Department of Communication, PSG College of Arts & Science
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