Dr Priyanga T

Dr. Priyanga T holds the position of Assistant Professor at PSG Institute of Management, where she contributes extensively to academia and research particularly in marketing. Dr. Priyanga T has actively participated in numerous conferences and has contributed significantly to both National and International journals through her published research articles and papers. Her research interests encompass various facets of marketing, including Consumer Behaviour, Social Media Marketing, and sustainable marketing, reflecting her commitment to addressing contemporary business challenges. Notably, she has co-authored a chapter in an Edited Book focused on "Sustainable Marketing," showcasing her dedication to advancing knowledge in her field.