Dr K Arul Rajan

Dr. Arul Rajan is specialized in the field of Marketing and General Management. His areas of interest are sales and distribution, social research and Business Analytics. He handles subject on Marketing Management, Management Concepts, Sales and Distribution Management and Artisan Product Management. He is currently the Coordinator of the PGDM Program. He has authored a book on Research Methods, ‘A text for MBA students.’ He has published several papers in national and international journals.