Dr R Chitra
March 1, 2024 2024-09-24 6:35Dr R Chitra
A multifaceted academician, marketer, and researcher with a combined industry and academic experience of 23+ years. Recognized Ph.D. guide, competencies in course design, teaching, and learning innovation. A publishing record of 26 papers with 5+ Scopus/UGC listed papers and 40+ conferences paper presented.
| Role | Period |
| Tutor | 2019 onwards |
| Students Events Coordinator | 2019 onwards |
| Accreditation Team Member ( NBA & ACBSP) | 2019 onwards |
Other academic qualification
| Role | Period |
| 1. Market Research and Consumer Behaviour 2. Marketing Mix Fundamentals | IE Business School |
| 3. The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior | University of Rochester |
| 4. Viral Marketing and How to Craft Contagious Content | University of Pennsylvania |
| 5. Advertising and Society | Duke University |
| 6. International Business I & II | University of New Mexico |
| Degree | University | Year |
| PhD | Bharathiar University | 2014 |
| M Phil | Bharathiar University | 2007 |
| MBA | Bharathiar University | 2001 |
| B Com | Bharathiar University | 1998 |
Research Grants/Awards
Received a grant from AICTE for Rs.5,90,500 for Two Week Faculty Development Programme on “Business Research and Data Analysis for Social Science
Consultancies
• A study conducted on the market of rare Oolong teas packed in an innovative concept of tea sticks in India and Sri Lanka for Jay Shree Tea & Industries Ltd, Kolkata completed December 2014
• Market Study of Spices and Spice Powders for Peninsular Export Company, Virudhunagar. Completed
• Market Study of Virgin Coconut oil for Niyog Brand for Tamil Nadu and Kerala – completed
Books
Retail Customers Shopping Behaviour” in LAP Lambert Academic Publishing, Germany 2015, ISBN No: 978-3-659-96613-2