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PSGIAS-Stuart School of Business (Illinois Institute of Technology)M.S Marketing Analytics

PSGIAS-Stuart School of Business (Illinois Institute of Technology)M.S Marketing Analytics

Accreditation
Program Overview
  1. Changing Marketing Landscape: Social media, e-commerce, and the pandemic have transformed marketing, creating a need for specialists in Marketing Analytics worldwide.
  2. Expert Education: Learn from experienced faculty at PSG IM and Illinois Tech’s Stuart School of Business.
  3. Career Opportunities: Gain skills to excel as market research analysts, social media specialists, or in corporate marketing and branding agencies.
  4. Global Impact: Use your expertise to work with top companies worldwide.
Marketing Analytics
  1. Understanding Finance Evolution: It’s crucial to grasp how key players like commercial banks, investment firms, hedge funds, private equity, and regulators operate.
  2. Top-Class Education: Learn from experienced faculty and mentors at Illinois Tech’s Stuart School of Business and PSGIM, with real-world projects.
  3. Career Opportunities: This program opens doors to careers as quantitative financial analysts, risk managers, financial engineers, traders, portfolio managers, hedge fund managers, and more.
  4. Diverse Roles: Explore roles in financial analytics, technology, equity analysis, credit risk analysis, and more in top organizations.
Program Highlights
  • International exposure to diverse students
  • Industry focussed curriculum
  • STEM Designated Program
  • Internships with elite companies
  • AACSB Accredited
Duration & Eligibility
  • A Bachelor’s Degree* in any discipline from a recognised university with minimum 75% marks in aggregate (GPA of 3.0). Three-year bachelor’s degrees must be conferred in First Class with Distinction from an NAAC Grade “A” Indian institution. 
  • An English Language Proficiency score#from IELTS academic 6.5 or above (6.0 minimum in all bands)/TOEFL iBT/Home: 80 or above (20 minimum in all bands)

*Students pursuing their final year of study can also apply. In case of being selected, the admission will be provisional, subject to completion of the degree with the required GPA. 

#Students who are yet to take up the test can also apply. In case of being selected, the admission will be provisional, subject to submission of the Test Result before the required date. 

Selection Process
  • The PSG Institute of Management’s admission process involves Group Discussions and/or Personal Interviews, which may vary based on the program applied for. Shortlisting criteria consider candidates’ overall profiles, including academic performance, work experience, diversity, community contributions, extracurricular achievements, performance in the admission process, entrance examination scores, and English language proficiency (requirements may vary by program).
  • Invited applicants must attend the admission process in person at PSGIM or specific locations on the designated date and time. Successful completion of all stages is essential for eligibility to receive an offer from PSGIM.
  • The selection list is program-specific, and being selected for one program does not guarantee automatic shortlisting or selection for another.

M.S Marketing Analytics Admissions 2025-26

2 Yr Program

M.S Marketing Analytics Admissions 2025-26

Apply Now
  1. Goal: PSGIM aims to be a top business school in the country, focusing on excellence in education.
  2. Rankings: We consistently rank in the top 50 business schools nationwide, with Business World ranking us 22nd and Education World ranking us 20th.
  3. Accreditations: PSGIM is the first Indian B-school accredited by ACBSP for MBA and EMBA programs. We’re also pursuing accreditation with AACSB. Additionally, we hold the Platinum Ranking International Certification by MAC International Educational Standards, Singapore. Our programs are nationally accredited by NBA and AICTE.
  4. ABBS Membership: PSGIM is a proud founding member of ABBS, fostering collaboration among business schools in BRICS countries (Brazil, Russia, India, China, South Africa).
  1. Teaching Methods: We use diverse techniques like case studies, internships, lectures from experts, summer projects, and interactive learning.
  2. Harvard Cases: We partner with Harvard Publishing to use their cases for teaching.
  3. Holistic Development: We focus on communication, negotiation, conflict and time management, and self-management skills.
  4. ALPS Program: Our Active Learning Program Service fosters leadership, communication, and teamwork skills.
  5. Training Center: Located amidst nature, our center at the foothills of Western Ghats trains students and professionals in leadership, communication, and teamwork through engaging activities led by experienced trainers.
  1. First Year: Learn basics of management, finance, and research methods.
  2. Second Year: Choose a specialization in a specific area of interest.
  3. Electives: Lots of options to dive deeper into particular subjects.
  4. Rigorous Training: Prepares students for handling business challenges.
  5. Final Project: Complete a dissertation to showcase strategic thinking and problem-solving skills.
  1. Teaching Approach: PSGIM emphasizes case studies and practical learning to prepare students for real-world business challenges.
  2. Application-Based Curriculum: Our focus on practical skills sets us apart from other business schools, making students industry-ready.
  3. Harvard Cases: We have an agreement with Harvard Publishing to use their cases for teaching.
  4. Knowledge Sharing: We use Moodle, a knowledge interface system, to facilitate easy sharing of information between faculty and students.
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