Research Profile
PSG Institute of Management (PSGIM) is part of the prestigious PSG & Sons’ Charities Trust that is committed to uplifting society through education. Management education at PSG was initiated in 1966 with the setting up of the Department of Management Sciences at PSG College of Technology to impart managerial skills to the entrepreneurs of Coimbatore . The Department metamorphosed into the PSG Institute of Management, a full-fledged institution, in 1994.
From its modest start, PSGIM has flourished, driven by the vision of becoming a leading private business school in India. With over 60 years of experience, it is a pioneer in management education. The institute actively collaborates with global educational partners in the US and Europe to stay at the forefront.
PSG Institute of Management prioritizes research that benefits both academia and industry, with a specific focus on the region it serves. The institute is dedicated to pushing the boundaries of knowledge across various management disciplines
PSGIM has faculty with a wide range of expertise across functional domains like finance, marketing, operations, human resources, strategy, entrepreneurship and emerging fields such as business analytics, sustainable practices, fintech, Green HR etc. Researchers employ a combination of rigorous empirical studies, theoretical frameworks, and industry collaborations to tackle pressing challenges faced by businesses and society as a whole.
The institute further strengthens its research culture by emphasizing interdisciplinary approaches. This approach breaks down traditional boundaries, leading to investigations that combine insights from different fields. Bydisseminating research findings through academic publications, conferences, and consulting projects, PSG Institute of Management not only advances knowledge but also improves management practices and cultivates the next generation of business leaders.
| S.No. | Faculty | Thrust Areas | ||
|---|---|---|---|---|
| 1 | Dr. V. Srividya | Behavioural Finance | Risk Management & Capital Marketing | Financial service & technology |
| 2 | Dr. V. Shripria | Human Resources | Behavioural Finance | Entrepreneurship |
| 3 | Dr. T. Devi | Industry 4.0, Process Automation | Artificial Intelligence | Innovating Education, Disruptive Reforms |
| 4 | Dr. B. Uma Maheswari | Data science, Machine learning | Design thinking, Supply chain management | Sustainability |
| 5 | Dr. D. Kavitha | Corporate Governance, Disclosure | Social Responsibility, Accounting | Sustainability |
| 6 | Dr. R. Sujatha | Business Analytics | Supply Chain Management | Lean Practices |
| 7 | Dr. J Sekkizhar | Theory of Constraints, Lean Practices, | Statistical Quality Control | Pedagogical research in management education |
| 8 | Dr. R. Deepa | Emotional Intelligence | Adversity Quotient, Well - being | Happiness Studies, Academic Research |
| 9 | Dr. M. Kirupa Priyadarsini | Organisational Behaviour | Learning and Development | Performance Management |
| 10 | Dr. N. Ramkumar | Employee engagement | Cultural intelligence | Spirituality in Management and Personal well-being |
| 11 | Dr. Rathimala Kannan | Applied Machine learning | Business Data Analytics | Data Mining for Business Intelligence |
| 12 | Dr.R.Chitra | Marketing | Consumer Behaviour | Supply chain |
| 13 | Dr V. Harish | Industry 4.0, Supply chain | Project Management, | Lean Management Technology |
| 14 | Dr. P. Nalini | Sales and Marketing | Sustainable marketing | Technology in Marketing |
| 15 | Dr. V. Sakthirama | Agribusiness supply chain | Consumer Behaviour | Technology interventions |
| 16 | Dr. D. Susana | Financial Markets | Fintech | Behavioural Finance |
| 17 | Dr. N. Vijay Kumar | Agri Business Management, Rural Marketing | CRM, Non-timber Forest Products Marketing | Services marketing |
| 18 | Dr S Narendra Rathnaraj | Social Media Marketing | Advertising | Consumer Behaviour |
| 19 | Dr. VijayaVardhan Manchala | HumanResource Management, Organizational Behaviour | Industrial Relationsand Labour Laws | Entrepreneurship and business ethics, Management of Change, Business Law and Business Research Methods |
| 20 | Dr. Sreeanandan | Financial Behavior, Educational Financing | Business Management | Socio-Economic Issues and Labor Conditions |
| 21 | Dr Firdaus Bashir | Human Resource Management, Sustainability | Digitilisation and Organisational Performance | Legal Environment for Business Marketing |
| 22 | Dr. T. Priyanga | Consumer Behaviour | Social Media Marketing | Metaverse |
| 23 | Dr. Karkaria Dusmanta | Portfolio Management | Current Affairs | Social Sensitization for Managers |
| 24 | Dr. N. Napthalin Prabu | Qualitative Research for Psychology | Principles of Waste Management | - |
| Google Scholar Id | https://scholar.google.com/citations?user=55l_j5IAAAAJ&hl=en&oi=ao |
| https://www.linkedin.com/in/dr-kirupa-priyadarsini- 39b6aa47/?originalSubdomain=in | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=57782097800 |
| Research Gate | https://www.researchgate.net/profile/Kirupa-Priyadarsini |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 11 | 30 | 17 |
- M.Kirupa Priyadarsini, Dr.S.Pavan Kumar (2024), Empowering Engineers for Research Careers – Role of Undergraduate Research Experience and Institutional Support, Journal of Engineering education Transformation, Vol 37, No.2, pp775- 782,
- Kirupa Priyadarsini;T. Praveen Kumar; M. K. Soundarapandiyan (2024), Does perceived corporate social responsibility improve customer engagement? – An empirical evidence from Indian banks, International Journal of Public Sector Performance Management (IJPSPM).Vol. 13, No. 3.
- M, Kirupa & S, Kritvi & N, Srimath. (2024). Knowledge, Importance and Inclusion of SDG in Engineering Curriculum – A student’s perspective. Journal ofEngineering Education 37. 974-979. 10.16920/jeet/2024/v37is2/24147.
- M, Kirupa & Pavan Kumar, Seshagani. (2023). Can we visualize equity and sustainable development without Inclusivity?. Journal of Engineering Education Transformations. 36. 471-478. 10.16920/jeet/2023/v36is2/23072.
- Latha,Kirupa Priyadarsini M (2023) The Rise and Fall of the MOOC’s – What’s in store? , JIMS 8M , Vol 28, Issue 1 , pp 58 – 62, Print ISSN : 0973-9335. Online ISSN : 0973-9343, DOI : 5958/0973-9343.2023.00008.X
| Dr. N. Ramkumar, Associate Professor |
| Email: ramkumar@psgim.ac.in |
Dr. Ramkumar is a highly respected researcher and educator with a deep passion for Human Resource Management (HRM) and Organizational Behavior (OB). Their academic pursuits focus on the critical connections between HR practices and individual behavior within organizations. Dr./Prof. Ramkumar is a recognized research supervisor at Anna University, Chennai, having successfully guided two doctoral candidates and mentored several research scholars. Their dedication extends beyond academia, as they actively conduct in-house and external training programs for both universities and businesses on topics like Personality and Team Dynamics.
Dr. Ramkumar is a strong proponent of research development. They consistently organize workshops to equip participants with valuable research methods and Psychometric tools. Their exceptional contributions have been acknowledged through prestigious awards, including the PSG Teacher of the Year Award (2019), the STC Distinguished Alumni Award – Academician (2019), and The ICON of STC (2023)
| Research Interest | Employee engagement, Cultural intelligence, Spirituality in Management and Personal well-being. |
| Research Strengths | Quantitative Research – Path Analysis and SEMusing Freewares |
| Subjects Taught | Personality and Organisational behaviour, Learning and Development |
| Google Scholar Id | https://scholar.google.com/citations?user=huwiG98AAAAJ&hl=en |
| https://www.linkedin.com/in/ramkumar-n-a5092b61/ | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=57211703906 |
| Research Gate | https://www.researchgate.net/profile/Ram-Kumar-68 |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 3 | 5 | 29 |
- Vaidehi Priyal V, Perumal K, Ramkumar N and Mohideen K, (2022), Methods to Unlock Telepathic Ability by Activating Pineal Gland and Still Cerebral Cortex, International Journal of Early Childhood Special Education (INT-JECSE), Vol 14,Issue 02, 6661-6670. (WoS).
- Vaidehi Priyal V, Ramkumar N and Umamaheswari S, (2021), Evaluation Of Individual’s Spiritual Growth And Their Performance Orientation Across Different Generations, Journal of the Maharaja Sayajirao University of Baroda, Volume-55 No.5 2021, ISSN: 0025-0422
- Ramkumar N, Shuruthikashri V, P, and Subhashini S. (2021). Work Engagement Level of IT Employees during Covid-19 Pandemic. Review of International Geographical Education (RIGEO), 11(7), 3626-3633. Doi: 10.48047/rigeo.11.07.332.
- Vaidehi Priyal V, Ramkumar N and Vanathi R, (2021). Graduate Student’s Attitudeand Behaviour Towards Career Choice, Financial Planning and Job Performance, Philosophical Readings, XIII.4 (2021), pp. 3343-3358.
- Vaidehi Priyal V, Perumal K , Ramkumar N, Mohideen K, (2022), Experiment On Opening Third Eye And Developing Seventh Sense To Achieve Telepathic Communication,ChineseJournalofMedicalGenetics2022,31(3),Retrieved from http://zhxycx.life/index.php/cjmg/article/view/166.html, Vol. 31 No. 3, 996-1012.
| Dr. Rathimala Kannan, Associate Professor |
| Email: rathimala@psgim.ac.in |
Dr. Rathimala Kannan is a data analytics powerhouse with over 20 years of experience bridging the gap between academia and industry. Currently an Associate Professor at PSG InstituteofManagement(India),she previouslyleveragedherexpertiseinaleadingIT role at Multimedia University, Malaysia.Dr. Kannan’s passion lies in unlocking the potential of data. Her research delves into critical areas like business data analytics, artificial intelligence (AI), machine learning, and information systems. Her groundbreaking work has been published in prestigious journals like the Journal of Big Data and IEEE Access, solidifying her reputation as a thought leader in the field.
Dr. Kannan translates her knowledge into action by crafting customized training courses in business data analytics using machine learning. These programs cater to diverse learning needs, ranging from introductory one-day sessions to in-depth workshops utilizing open- source software. Participants gain practical data analysis skills and harness the power of machine learning to extract valuable insights from their business data. Dr. Kannan’s courses are specifically designed for professionals seeking to leverage data for informed decision- making.Her influence extends beyond the walls of academia. Dr. Kannan holdscertifications from the Malaysian HRDF, enabling her to deliver impactful corporate training and workshops. She has even graced international conferences like the IEEE Humanitarian Technology conference, where she shared her expertise on advanced machine learning applications and AI in business, showcasing her deep understanding of this rapidly evolving field.
Dr. Rathimala Kannan is a true leader in data analytics education, empowering individuals and organizations to unlock the power of data for informed decision-making and success.
| Research Interest | Applied Machine learning, Business Data Analytics, DataMining for Business Intelligence. |
| Research Strengths | Quantitative Research – Applied Machine Learning, Predictive Analytics, Data Mining |
| Subjects Taught | Business Data Analytics for Managers, Artificial Intelligence in Business, Business Analytics for Strategic Decisions, Data-Driven Decision Making to drive results, Introduction to Data Mining, Database Management System, InformationSystems andE-Commerce and Management Information Systems |
| Google Scholar Id | https://scholar.google.com/citations?user=IDLdXXMAAAAJ&hl=en |
| https://www.linkedin.com/in/dr-rathimala-kannan-9080bba/ | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=54881592300 |
| Research Gate | https://www.researchgate.net/profile/Rathimala-Kannan |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 15 | 18 | 3 |
- Kannan, R., Jet, C. C., Ramakrishnan, K., & Ramdass, S. (2023). Predicting Student’s Soft Skills Based on Socio-Economical Factors: An Educational Data MiningApproach.JOIV:InternationalJournalonInformaticsVisualization,7(3-2),2040-2047.
- Aji,P.,Wijaya,D.R.,Hernawati,E.,Yualinda,S.,Yualinda,S.,Frasanta,M.A.H., & Kannan, R. (2023). Poverty Level Prediction Based on E-Commerce Data Using Naïve Bayes Algorithm and Similarity-Based Feature Selection. IJAIT (International Journal of Applied Information Technology), 7(02), 114-126.
- Kannan, R., Shing, K. W., Ramakrishnan, K., Ong, H. B., & Alamsyah, A. (2022). Machine Learning Models for Predicting Financially Vigilant Low-IncomeHouseholds. IEEE Access.
- Kannan, R., Halim, A., Ramakrishnan, K., Ismail, S.,& Wijaya, D. R.(2022). Machine learningapproachforpredictingproductiondelays:aquarrycompanycase study. Journal of Big Data, 9(1), 1-12.
- Garomssa, S. D., Kannan, R., Chai, I., & Riehle, D. (2022). How Software Quality Mediates the Impact of Intellectual Capital on Commercial Open-Source Software Company Success. IEEE Access, 10, 46490-46503
| Dr. R. Chitra, Associate Professor |
| Email: chitra@psgim.ac.in |
Dr. R Chitra is a seasoned academic, marketer, and researcher with a distinguished career spanning over 23 years across industry and academia. Renowned as a Ph.D. advisor, she excels in crafting innovative course designs and implementing cutting-edge teaching methodologies. Her scholarly pursuits have led to numerous presentations at national and international conferences, as well as publications in prestigious UGC and Scopus indexed journals.With aproven track recordof successful consultancyprojects for three majorIndian conglomerates, she brings a wealth of industry experience to her academic role.
| Google Scholar Id | https://scholar.google.com/citations?user=nfih6bMAAAAJ&hl=en |
| https://www.linkedin.com/in/dr-chitra-r-4231081b/ | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=58499582300 |
| Research Gate | https://www.researchgate.net/profile/Chitra-R-5 |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 1 | 48 | 28 |
- R.Chitra, N.L. Balasudarsun, M.Satish and R.Jagajeevan (2023), “Supply chain Modeling in organic farming for sustainable profitability”. Agricultural Economics- Czech, Vol 69 Issue 6, PP 255-266 https://doi.org/10.17221/44/2023-AGRICECON
- R. Chitra and B.Subadra Devi (2023), “Identified factors influence the level of satisfaction towards organic food products”, South India Journal of social sciences Vol XXI Issue 33, PP 198-202 Jan -Jun 2023.ISSN 0972 8945
- R.Chitra,R.Jagajeevanand N.L. Balasudarsun (2022), “Demand Estimation model for Sustainable Profitability of Organic farm produce- A Case Study”, Periodica di Mineralogia,Vol91,Issue3PP115-127June2022ISSN:0369-
8963 https://doi.org/10.37896/pd91.3/91310 - R.Chitra and B.Subadra Devi (2022), “A study on Change in Consumer Buying Behaviour of Organic Food Products post Covid 19 pandamic”, International Journal for Research in Engineering , Application & Management. Vol 8 Iss 1 PP 23-28, April 2022 ISSN: 2454-9150, Impact factor 7.427
- N.L. Balasudarsun, Ashok Kumar Patnaik, R. Chitra, R. Jagajeevan, Biswa Ranjan Kumar (2021), “Introspection into influence of Social Media on the Consumer Buying Behavior”, Review of International Geographical Education ISSN: 2146-0353, pp. 3689-3700
| Dr. V. Harish, Assistant Professor (SelectionGrade) |
| Email: harish@psgim.ac.in |
Dr. V. Harish is a seasoned professional with a rich blend of industry and academic experience. Having held leadership positions such as Zonal Manager and leveraged his PMP certification, he has successfully trained and consulted professionals across IT, construction, and banking. Asa Lean Six Sigma expert,Dr. Harish has a proven track record of optimizing operations in manufacturing environments. His doctoral research from Anna University delved into the transformative influence of technology on India’s publishing industry. Dr. Harish’s commitment to knowledge sharing is evident through his authorship of “Practice Exercises for PMP”.
| Research Interest | Industry4.0, Supply chain, Project Management, Lean Management Technology. |
| Research Strengths | Conceptual papers, Indexed book chapters Quantitative Research – Systematic Literature Review |
| Subjects Taught | Project Management, Lean Management |
| Google Scholar Id | https://scholar.google.com/citations?user=pHZWJaAAAAAJ&hl=en |
| www.linkedin.com/in/harish-v-1309a89 | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=58680152000 |
| Research Gate | https://www.researchgate.net/profile/Venkatasubramanian-Harish |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 16 | 29 | 14 |
- Muruganandham,R.,Venkatesh,K.,Devadasan,S.R.,&Harish,V.J.T.Q.M.(2023). TQMthroughtheintegrationofblockchainwithISO9001:2015standardbasedquality management system. Total Quality Management & Business Excellence, 34(3-4), 291- 311.
- Harishand Thiyagarajan (2024), Hybrid Learning in Higher Education Institutions in The Role of Sustainability and Artificial Intelligence in Education Improvement,Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved (1-21).
- Harish, RavindraSharma,GeetaRanaand Anand Nayyar (2024), Artificial Intelligence in Sustainable Education in The Role of Sustainability and Artificial Intelligence in Education Improvement, Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved (1-21).
- Bhakti Parashar, Ravindra Sharma, Vaibhav Parashar, Geeta Rana, Anand Nayyar and Harish (2024), An Overview of the Accessibility and Need of AI Animation Tools for Specially Abled Students in AI-Assisted Special Education for Students With Exceptional Needs, Ashish Kumar, Anand Nayyar, Rohit Kumar Sachan, Rachna Jain (PP 1-22)
- Sharma, R., Harish, V., & Rana, G. (2024). Navigating Risk In The Age Of Artificial Intelligence: Assessing And Identifying Risks With AI Strategies. Educational Administration: Theory and Practice, 30(4), 2130-2140.
| Dr. P. Nalini, Assistant Professor (Sr.Gr.) |
| Email: nalini@psgim.ac.in |
Dr. Nalini is a seasoned academic and industry veteran holding the position of Assistant Professor (Senior Grade) atPSGIM. Withan MBA rankingfirst inher universityand a Ph.D. from Anna University, Chennai, coupled with her affiliation with IIM-Indore, she brings a robust academic foundation to her role. Dr. Nalini excels in crafting industry-aligned curriculum and is a sought-after expert in research, marketing, and entrepreneurship, delivering insightful talks and workshops to academia and industry alike. Her research acumen is reflected in her extensive publications and presentations at renowned national and internationalplatforms.AsarecognizedresearchsupervisoratAnnaUniversity, Chennai,she has successfully led significant research projects. Beyond academia, Dr. Nalini is a skilled administrator and project manager with a proven track record of consulting for leading companies. Her dedication toacademicexcellence isfurther exemplifiedby her contributions to accreditation and quality assurance initiatives.
| Research Interest | Sales and Marketing, Sustainable marketing, Technology in Marketing |
| Research Strengths | Quantitative Research – Path Modelling and SEM.Bibliometric analysis Qualitative Research – Focus Group discussion, Systematic literature review. Social media content analysis |
| Subjects Taught | Marketing Systems, International Business, Sales Force leadership |
| Google Scholar Id | https://scholar.google.com/citations?user=-9AdNuYAAAAJ&hl=en |
| http://linkedin.com/in/nalini-palaniswamy-ph-d-92a13a35 | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=57214030828 |
| Research Gate | https://www.researchgate.net/profile/Nalini-Palaniswamy-2 |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 7 | 25 | 20 |
- Palaniswamy, N., Duraiswamy, M. (2023). Enhancing Brand Image: Brand Trust, Brand Loyalty, andSocialMedia InfluencesonBuilding aBrandImage. In:Mishra, P., Sharma, A., Khanra, S., Kundu, S.K., Mishra, S.K. (eds) Digital Economy Post COVID-19 Era. INDAM 2023. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-99-0197-5_14
- Publication of case – The Case titled “Business and Environment Interface – A Case StudyonErodeTextileMallPvtLtd (Texvalley-IntegratedTextileMall)Incompatible Views of Stakeholders and Environment Analysis” by Dr. P.Nalini is published in AIMA – Indian case research center
- Nalini Palaniswamy, S.T Thilagavathi “Implications of Covid-19’ on Business Functions of MSME Organisation- An empirical Investigation International Journal of Human Rights,Vol 9(II), 2022, Pg No – 93-99, ICI indexed, UGC Care Listed
- S.Jaisankar,P.Nalini“BestPracticesAdoptedbyKhadiInstitutions-ACase- Studyon Avarampalayam Sarvodaya Sangh, Coimbatore, ANVESAK, ISSN: 0378 – 4568, UGC Care Group 1 Journal Vol. 51, No.2 (II) December 2021.
- P. Nalini, S. Jaisankar and V. Anandavel, “Traversing the Perception Maze: Delvinginto the intricate terrain of potential customer perceptions in the realm of organic foods through the application of Text Mining,” 2024 4th International Conference on InnovativePracticesinTechnologyandManagement(ICIPTM),Noida,India,2024,pp. 1-5, doi: 10.1109/ICIPTM59628.2024.10563388.
| Dr. V. Sakthirama, Assistant Professor (Sr.Gr) |
| Email: sakthirama@psgim.ac.in |
Dr. V. Sakthirama is an Assistant Professor at PSG Institute of Management, PSG College of Technology, Coimbatore. She began her academic journey with a B.Tech in Horticulturefrom Tamil Nadu Agricultural University, followed by an MBA and a PhD in Agribusiness and Development Management from the same institution. Dr. Sakthirama’s professional journey is marked by significant research and teaching roles. She served as a Post-Doctoral Fellow at the Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, funded by the University Grants Commission from 2014 to 2019. Her research focused on exploring and analyzing the supply chain of organic food products and modelling organic consumer buying behavior in Tamil Nadu. In addition to her research, her teaching philosophy centres around fostering students’ learning and engagement through enthusiastic discussions and innovative pedagogical techniques. She is proficient in various business analyticaltools,includingAmos,R,NvivoandPython,whichsheintegratesintoherteaching and research. Dr. Sakthirama’s contributions to academia are complemented by her extensive publication record, including 21 international and 7 national research articles, 2 books, 10 book chapters, and numerous teaching manuals. Her accolades include the Best Doctoral Thesis Award from Navraj Educational Trust in 2016, the Professor MS Swaminathan Best Young Scientist Award from Bose Science Society in 2017, and various research assistantships and fellowships. Her research interests include sustainable agricultural supply chains, Agri technology interventions, and Sustainable consumer behaviour.
| Research Interest | Agri business supply chain, consumer behaviour, technology interventions |
| Research Strengths | Quantitative Research – SEM model, predictive analytics, Systematic Literature Review |
| Subjects Taught | Research Methods, Marketing–Marketing Management, Services Marketing |
| Google Scholar Id | https://scholar.google.com/citations?user=SiIAKWkAAAAJ&hl=en&authuser=1 |
| https://www.linkedin.com/in/sakthirama-v-29aa0128 | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=57216282082 |
| Research Gate | https://www.researchgate.net/profile/Sakthirama-Vadivelu |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 8 | 20 | 13 |
- Sakthirama Vadivelu. 2022. Conglomeration of fin-tech and block chain for greater financial inclusion – Systematic review analysis, ICIMMI ’22: Proceedings of the 4th International Conference on Information Management & Machine Intelligence DecemberNo.: 95Pages 1–9https://doi.org/10.1145/3590837.3590932
- Venkatram, Rengan & Sakthirama, Vadivelu. 2022. Developing Entrepreneurial Competency among Indian Youths – The role of informal learning, the 4th International G.R.E.A.T. Conference, the University of Cologne.
- D. Krishnaveni, V. Sakthirama & Saranya Balu. 2022. Re-emergence of Traditionally Prepared Cold Pressed Edible Oil in Southern India – An Exploratory Study, Studies on Ethno Med, 16(1-2):1-6(2022) ISSN 0973-5070 ONLINE: ISSN 2456-6772, DOI: 10.31901/24566772.2022/16.1-2.646
- Muruganandham R.; Sakthirama V.,Mohammad Raheel Basha A., Syath Abuthakee S., Sivakumar S.D. 2020. Supplier selection in a manufacturing industry using AHP, fuzzy and neural network: A study using multi criteria decision making methods. JournalofAdvancedResearchinDynamicalandControlSystems,12(5),pp.489–
497.ISSN:1943023X,DOI 10.5373/JARDCS/V12SP5/20201784 - P.Balaji, C.Karthikeyan and V.Sakthirama. 2019. Retailers and Consumers Perspectives Towards Food Retail, The Madras Agricultural Journal. January 2019. 106(1):130-136, ISSN: 00249602, DOI doi:10.29321/MAJ 2019.000235.
| Dr. D. Susana, Assistant Professor(Selection Grade) |
| Email: susana@psgim.ac.in |
Dr. Susana is a seasoned finance academic with a strong foundation in both industry and research. As an Assistant Professor at PSGInstituteofManagement, shebrings over15 years of industry experience and nearly a decade of academic and research contributions. Her doctoral research on investor behavior, financial literacy, and volatility index has laid the groundwork for her subsequent research endeavors. A prolific researcher, Dr. Susana has presented extensively at international conferences, garnering multiple best paper awards. Her research output is reflected in over 15 publications in peer-reviewed journals. Beyond research, she is actively involved in fostering academic growth through organizing research FDPs and forums. Recognized for her expertise, she serves as a reviewer for Scopus indexed journals. Dr. Susana’s impact extends beyond academia, as evidenced by her successful acquisition of a research grant from the Tamil Nadu State Government to study vaccine perception among economically weaker sections of Coimbatore society. Her educational background includes a distinguished Bachelor’s degree in Textile Technology and an MBA, complemented by her NET qualification.
| Research Interest | Financial Markets, Fintech, Behavioural Finance |
| Research Strengths | Quantitative Research – Econometrics-Time series analysis, SEM–Smart and Wrap PLS |
| Subjects Taught | Accounting for Management, Financial Management, Investments and Portfolio Management, Derivatives |
| Google Scholar Id | https://scholar.google.com/citations?user=SsDTJ5wAAAAJ&hl=en&oi=sra |
| https://www.linkedin.com/in/susana-d-6b340b1b9/ | |
| Scopus Profile | https://www.scopus.com/authid/detail.uri?authorId=57221104431 |
| Orcid | https://orcid.org/0000-0003-0874-4242 |
| Research Gate | https://www.researchgate.net/profile/Susana-Devasagayam |
| Scopus/Web of Science/ ABDC | Conference Presentations | Others |
| 4 | 27 | 11 |
- Susana D, Srividya V (2023) A Study on Prediction of the Exchange rate movements during Covid-19 pandemic using Twitter Sentiment Analysis, Empirical Economic Letters
- Susana D, Varshini P (2022) A Study on factors influencing Individual Taxpayers’ compliance usingtheTheory of Planned Behaviour, Journal of Contemporary Research in Management, Volume 17, No.1, pp 15-28.
- Susana, D., Preethi, S., Sekar, S. R. R., Prithieep, R., Babu, B. R., & Babu, V. S. (2021, October). Digital screen timeand sleep health of individuals during Covid 19pandemic: Empirical study among different demographic classes in India. In 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA) (pp. 1-6). IEEE.
- Susana D, S. Sreejith, J. K. Kavisanmathi. A Study on Calendar Anomalies in the Cryptocurrency Market. International Working Conference on Transfer and Diffusionof IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.166-177, ff10.1007/978-3-030- 64849-7_16ff. ffhal-03701815
- Susana D, J. K. Kavisanmathi, S. Sreejith. Does Herding Behaviour Among Traders Increase During Covid 19 Pandemic? Evidence from the Cryptocurrency Market. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.178-189, ff10.1007/978- 3-030-64849-7_17ff. ffhal- 03701787f
| Dr. N. Vijaykumar, Assistant Professor (Sr.Gr.) |
| Email: vijaykumar@psgim.ac.in |
Dr. Vijaykumar N. is a seasoned academic and expert specializing in rural and agricultural marketing, with a keen focus on the commercialization of non-timber forest products. His doctoral research at Kerala Agricultural University delved into institutional strategies for marketing these products, building on his MBA in Agribusiness Management. Combining over six years of teaching and seven years of civil service coaching, Dr. Vijaykumar possesses a comprehensive understanding of marketing and rural development. His research interests span a broad spectrum, including rural marketing, non-timber forest products, services marketing, agribusiness entrepreneurship, brand building, customer relationship management, and participatory rural appraisal. Beyond academia, he actively contributes to fostering entrepreneurship and sustainable development as a faculty member for the Khadi IndiaEntrepreneurDevelopment Program.Dr.Vijaykumar’s deep knowledge ofparticipatory rural appraisal methods complements his academic pursuits, making him a valuable contributor to both the theoretical and practical dimensions of rural and agribusiness marketing.
| Research Interest | Agri Business Management, Rural Marketing, Customer relationship management, Non-Timber Forest Products (NTFPs) Marketing, Service marketing |
| Research Strengths | QuantitativeResearch – SEM models QualitativeResearch – Participatory rural appraisal (PRA), PRISMA, Systematic Literature Review |
| Subjects Taught | Custome rrelationship management, Entrepreneurship in WasteManagement, Marketing, Agri business Entrepreneurship, Rural Marketing Management, |
| Google Scholar Id | https://scholar.google.com/citations?user=Sq6cm3AAAAAJ&hl=en&oi=sra |
| https://www.linkedin.com/in/dr-vijaykumar-n-397944188/ | |
| Research Gate | https://www.researchgate.net/profile/Vijay-Kumar-574 |