PSGIM Journal

Journal of Contemporary Research in Management (JCRM)ISSN Print: 0973-9785 | ISSN Online: 2348-4764 was founded in 2005 by PSG Institute of Management, Coimbatore, Tamil Nadu. JCRM provides a platform for academicians and practitioners of management to facilitate discussions and to disseminate their work and thoughts to the research community at large. The main objective of this journal is to keep the readers updated about the latest developments, theories and techniques in the field of management sciences. The journal welcomes articles and case studies in the diverse range of topics across management areas of Marketing, Finance, Economics, Operations, Analytics, Human Resource, and Sustainability.
The journal encourages submissions that employ various research methodologies, embracing both quantitative and qualitative approaches and welcomes contributions from different industries, geographical contexts, and cultural perspectives. Authors are invited to submit original research articles, literature reviews, case studies, and theoretical papers that align with the diverse and inclusive aims and scope of the Journal.