PSGIAS-Stuart School of Business (Illinois Institute of Technology)M.S Marketing Analytics
About PSGIAS
PSG Institute of Advanced Studies (PSGIAS) was founded by PSG and Sons’ Charities trust to promote high quality research in some niche areas of science and technology, as well as to create opportunities to PSG Institutions to collaborate with universities abroad.
The mandate of the institute is:
- Identify and establish R & D facilities niche areas in Science and Technology and recruit core faculty and staff.
- Establish research facilities in selected areas through public and private funding.
- Explore academic linkage for PSG Institutions with industries, institutions and R & D organizations at National and International level.
- Plan joint academic programmes with reputed universities.
Why ILLINOIS INSTITUTE OF TECHNOLOGY
Explore the unparalleled opportunities that await you at Illinois Institute of Technology (Illinois Tech). Our commitment to academic excellence and innovation sets us apart, offering you a range of undergraduate and graduate programs designed to provide a strong foundation and specialized knowledge. Located in the heart of Chicago, our campus serves as your extended classroom, providing unique access to diverse industries, cultural experiences, and invaluable networking opportunities. At Illinois Tech, we integrate cutting-edge technology into our programs, ensuring that you’re well-prepared for the dynamic demands of the modern workforce.
Benefit from our strong industry connections, offering you internships, collaborative research projects, and direct links to potential employers. Embrace a diverse community that values inclusivity, enriching your learning experience and preparing you for a globalized world. At Illinois Tech, we encourage a global perspective, reflected in our diverse faculty, international student body, and global partnerships. Choose Illinois Tech for a well-rounded educational experience that combines academic excellence, technological focus, urban advantages, industry connections, diversity, research opportunities, alumni success, and a global perspective.
Duration & Eligibility
Duration:
Duration – 2 years; First year at PSG and Second Year at Illinois Tech
Eligibility:
To be eligible for admission to the PSG – IIT Marketing Analytics program, applicants must have a bachelor’s degree from an accredited university.
For admission to the program, a strong command of the English language is essential. It is essential that candidates possess either of the following*:
- IELTS – Overall score of 6.0 is with no individual skill score below 5.5 or equivalent
Frequently Asked Questions
- Goal: PSGIM aims to be a top business school in the country, focusing on excellence in education.
- Rankings: We consistently rank in the top 50 business schools nationwide, with Business World ranking us 22nd and Education World ranking us 20th.
- Accreditations: PSGIM is the first Indian B-school accredited by ACBSP for MBA and EMBA programs. We’re also pursuing accreditation with AACSB. Additionally, we hold the Platinum Ranking International Certification by MAC International Educational Standards, Singapore. Our programs are nationally accredited by NBA and AICTE.
- ABBS Membership: PSGIM is a proud founding member of ABBS, fostering collaboration among business schools in BRICS countries (Brazil, Russia, India, China, South Africa).
- Teaching Methods: We use diverse techniques like case studies, internships, lectures from experts, summer projects, and interactive learning.
- Harvard Cases: We partner with Harvard Publishing to use their cases for teaching.
- Holistic Development: We focus on communication, negotiation, conflict and time management, and self-management skills.
- ALPS Program: Our Active Learning Program Service fosters leadership, communication, and teamwork skills.
- Training Center: Located amidst nature, our center at the foothills of Western Ghats trains students and professionals in leadership, communication, and teamwork through engaging activities led by experienced trainers.
- First Year: Learn basics of management, finance, and research methods.
- Second Year: Choose a specialization in a specific area of interest.
- Electives: Lots of options to dive deeper into particular subjects.
- Rigorous Training: Prepares students for handling business challenges.
- Final Project: Complete a dissertation to showcase strategic thinking and problem-solving skills.
- Teaching Approach: PSGIM emphasizes case studies and practical learning to prepare students for real-world business challenges.
- Application-Based Curriculum: Our focus on practical skills sets us apart from other business schools, making students industry-ready.
- Harvard Cases: We have an agreement with Harvard Publishing to use their cases for teaching.
- Knowledge Sharing: We use Moodle, a knowledge interface system, to facilitate easy sharing of information between faculty and students.