Research Profile

A Legacy of Education, marching to Leadership

PSG Institute of Management (PSGIM) stems from the PSG & Sons’ Charities Trust, a pillar of Indian education for social progress. This commitment to empowerment through learning began in 1966 with the Department of Management Sciences at PSG College of Technology. Management education was started to cater to the needs of entrepreneurs from Coimbatore to impart managerial skills. The Department metamorphosed into the PSG Institute of Management, a full-fledged institution, in 1994.
From its modest start, PSGIM has flourished, driven by the vision of becoming a leading private business school in India. With over 50 years of experience, it is a pioneer in South Indian management education. The institute actively collaborates with global educational partners in the US and Europe to stay at the forefront.

Research at PSGIM

Local Focus, Global Impact

PSG Institute of Management prioritizes research that benefits both academia and industry, with a specific focus on the region it serves. The institute is dedicated to pushing the boundaries of knowledge across various management disciplines.

A Hub for Diverse Expertise

PSGIM boasts a faculty with a wide range of expertise, fostering a research environment that encourages exploration across fields like finance, marketing, operations, human resources, strategy, entrepreneurship and business analytics. Researchers employ a combination of rigorous empirical studies, theoretical frameworks, and industry collaborations to tackle pressing challenges faced by businesses and society as a whole..

Breaking Down Barriers, Sharing Knowledge, Shaping Leaders

The institute further strengthens its research culture by emphasizing interdisciplinary approaches. This approach breaks down traditional boundaries, leading to investigations that combine insights from different fields. By disseminating research findings through academic publications, conferences, and consulting projects, PSG Institute of Management not only advances knowledge but also improves management practices and cultivates the next generation of business leaders.

Thrust Areas

S.No.	Faculty	Thrust Areas
1	Dr. V. Srividya	Behavioural Finance	Risk Management & Capital Marketing	Financial service & technology
2	Dr. N. Vivek	Sustainability	Theory of constraints	productivity and flow in operations
3	Dr. V. Shripria	Human Resources	Behavioural Finance	Entrepreneurship
4	Dr. T. Devi	Industry 4.0, Process Automation	Artificial Intelligence	Innovating Education, Disruptive Reforms
5	Dr. B. Uma Maheswari	Data science, Machine learning	Design thinking, Supply chain management	Sustainability
6	Dr. D. Kavitha	Corporate Governance, Disclosure	Social Responsibility, Accounting	Sustainability
7	Dr. R. Sujatha	Business Analytics	Supply Chain Management	Lean Practices
8	Dr. J Sekkizhar	Theory of Constraints, Lean Practices,	Statistical Quality Control	Pedagogical research in management education
9	Dr. R. Deepa	Emotional Intelligence	Adversity Quotient, Well - being	Happiness Studies, Academic Research
10	Dr. M. Kirupa Priyadarsini	Organisational Behaviour	Learning and Development	Performance Management
11	Dr. N. Ramkumar	Employee engagement	Cultural intelligence	Spirituality in Management and Personal well-being
12	Dr. Rathimala Kannan	Applied Machine learning	Business Data Analytics	Data Mining for Business Intelligence
13	Dr.R.Chitra	Marketing	Consumer Behaviour	Supply chain
14	Dr V. Harish	Industry 4.0, Supply chain	Project Management,	Lean Management Technology
15	Dr. P. Nalini	Sales and Marketing	Sustainable marketing	Technology in Marketing
16	Dr. V. Sakthirama	Agribusiness supply chain	Consumer Behaviour	Technology interventions
17	Dr. D. Susana	Financial Markets	Fintech	Behavioural Finance
18	Dr. N. Vijay Kumar	Agri Business Management, Rural Marketing	CRM, Non-timber Forest Products Marketing	Services marketing
19	Dr S Narendra Rathnaraj	Social Media Marketing	Advertising	Consumer Behaviour
20	Dr. Sreeanandan	Financial Behavior, Educational Financing	Business Management	Socio-Economic Issues and Labor Conditions
21	Dr Firdaus Bashir	Human Resource Management, Sustainability	Digitilisation and Organisational Performance	Legal Environment for Business Marketing
22	Dr. T. Priyanga	Consumer Behaviour	Social Media Marketing	Metaverse
23	Dr K S Madhusudan	Management	Interdisciplinary Contemporary Research	-

Faculty Research Profile

Dr. V. Srividya, Director

Email: srividya@psgim.ac.in, director@psgim.ac.in

Dr. V. Srividya brings a combined 28 years of experience in academia, industry, and research to her role as Director and Professor of Finance at PSG Institute of Management. She equips students with a strong foundation in finance through her courses in investments, markets, and risk management. Dr. Srividya’s dedication extends beyond the walls of PSGIM. She has demonstrably broadened her students’ perspectives by teaching full courses at Hof University in Germany and co-teaching at the University of Toledo and San Diego State University in the US.

A prolific researcher and author, Dr. Srividya has published over 70 papers in peer-reviewed journals and conferences around the world. Her expertise is further evidenced by her edited books on financial topics. Dr. Srividya’s achievements are numerous. She is a recipient of prestigious awards, including the J.L. Batra Best Research Paper Award and the ACBSP 10th Region award. She has also received funding for international collaboration, participated in esteemed leadership programs, and become an accredited evaluator for B Schools.

Thrust Areas and Subjects taught

Research Interest	BehaviouralFinance,RiskManagement&CapitalMarketing,Financial service & technology
Research Strengths	QuantitativeResearch–EventstudyMethodology,SEM QualitativeResearch-Behavioural Biases,CapitalMarketing
Subjects Taught	Corporatefinance,InvestmentManagement,Financialservicesand technologies.

Citation

Google Scholar Id	https://scholar.google.com/citations?hl=en&user=OluzrK8AAAAJ
LinkedIn	https://www.linkedin.com/in/srividya-v-152b8136
Scopus Profile	http://www.scopus.com/inward/authorDetails.url?authorID=6507581215&partnerID=MN8TOARS
Research Gate	https://www.researchgate.net/profile/Srividya-v-2

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
ABDC-2, Scopus h-indexed-20	Cases Published : 3, Books and Book chapters : 5 Non PRJ publication : 6 Refereedjournals : 7	46

Recent Publications

Shripria V, Srividya V and Theertha K, Sustainable HR Approach and Employees’ Perception of Green HRM and Organizational Performance, Empirical Economics Letters, ABDC Journal, Volume 22, ISSN 1681-8997, August 2023
SusanaD,SrividyaVandSylviaV,AstudyonpredictionoftheExchange rate movements during Covid-19 pandemic using Twitter Sentiment analysis, Empirical Economics Letters, ABDC Journal, Volume 22, ISSN 1681-8997, August 2023
Srinivasan. R, SatyaNandini.A and Srividya.V, Knolskape : Transforming Learning Dynamics, IIMB 939, https://store.hbr.org/product/knolskape-transforming-learning- dynamics/IMB939, Feb 2023
Shripria,V., Srividya,V , Kanishga.I, Emotions and Its Effect on the Performance of Employees in the Job Position as Software Developers, IT SupportEngineers,TestingandMaintenanceOfficers,TurkishOnlineJournalofQualitativeInquiry,Vol 12, Issue . 3, June 2021, Pg. 300-321
V. Srividya V, An Investigation on Factors Determining Investments in Retirement Products, RIGEO, 11(&), 3663 – 3676. Doi: 10.48047/rigeo.11.07.336, 2021
L. Karthikeyan; V. Srividya; S. Manikandan, A Study on the factors influencing the success of an initial Public Offer (IPO), Review of International Geographical Education Online, Vol. 11 Issue 7, p3032-3037. 6p, 2021

Dr. N. Vivek , Professor

Email: vivek@psgim.ac.in

Dr. N. Vivek, a Professor at PSG Institute of Management, brings a wealth of knowledge to the classroom. With a PhD in Supply Chain Management, his expertise lies in operations, supply chain optimization (Theory of Constraints), and quality management. Dr. Vivek’s passion extends beyond academia. He actively consults with industries to improve their productivity and explores sustainable agricultural practices that enhance profitability. His current research delves intoproduction flow efficiency, sustainableproduction strategies, and the potential of natural farming methods.

Thrust Areas and Subjects taught

Research Interest

Sustainability, Theory of constraints, productivity and flow in operations

Research Strengths

QuantitativeResearch – SEM model

QualitativeResearch – Case based Research

Subjects Taught

Operations Management, Supply chain management, theory of Constraints, Total Quality management

Citation

Google Scholar Id	https://scholar.google.com/citations?user=qMbW2TEAAAAJ&hl=en&oi=ao
LinkedIn	https://www.linkedin.com/in/srividya-v-152b8136
Scopus Profile	http://www.scopus.com/inward/authorDetails.url?authorID=6507581215&partnerID=MN8TOARS
Research Gate	Sustainability, Theory of constraints, productivity and flow in operations

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
11	14	12

Recent Publications

Sekkizhar, J., & Vivek, N. (2022). Establishing Flow and Improving Flow Velocity in Manufacturing Systems—Pointers from Theory of Constraints. In Materials, Designand Manufacturing for Sustainable Environment: Select Proceedings of ICMDMSE 2022 (pp. 557-563). Singapore: Springer Nature Singapore.
Sekkizhar, J., & Vivek, N. (2022). Buffer Sizing, Resizing and Monitoring in TOC DBM Approach with Respect to Seasonal Products—A SimulationStudy. In Materials, Design and Manufacturing for Sustainable Environment: Select Proceedings of ICMDMSE 2022 (pp. 565-573). Singapore: Springer Nature Singapore.
Sekkizhar, J., & Vivek, N. (2021). Profitability of Supply Chain in Open Competition Environment: A Simulation Study Using the Theory of constraints Replenishment Framework. rigeo, 11(7).
Vivek, N. (2021, December). Achieving National Water Sustainability by Improving Soil Organic Matter Content. In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
Muruganandham, R., Vivek, N., Sekkizhar, J., & Karthikeyan, M. S. (2021). Impact of Uncertainty And Supply Chain Maturity On Supply Chain Performance Of Indian Companies. International Journal of Aquatic Science, 12(2).

Dr. V. Shripria , Professor

Email: shripria@psgim.ac.in

Dr. Shripria V. thrives on empowering young minds across various domains – teaching, administration, consulting, institution building, and social initiatives. With over 20 years of experience as a B-school faculty member, she seamlessly integrates consulting into her career. Dr. Shripria V. boasts a well-rounded leadership background, holding head positions in both academia and industry. She actively contributes to the field through research, publishing articles in renowned journals. Her dedication extends to organizing conferences and symposiums in management and healthcare.

A champion for entrepreneurship, Dr. Shripria V. played a key role in establishing an entrepreneurial cell at her B-school and forging international university partnerships. Her experience encompasses leading Human Resources at a tertiary care institute and directing Trinity Consultants, a successful firm specializing in supply chain, branding, performance management,training,and hospital accreditation. Dr.ShripriaV.’s expertise extends beyond education and consulting. She serves as an NABET auditor for schools and actively conducts training programs for executives and employees across healthcare, education, and business. A sought-after speaker, she regularly presents at various forums and guest lectures at conferences.Dr. Shripria V.’s entrepreneurial spirit is further exemplified by her successful establishment and management of a knitwear trading company, SP Trading Company.

Thrust Areas and Subjects taught

Research Interest	Human Resources, Behavioural Finance, Entrepreneurship
Subjects Taught	Design thinking, Entrepreneurship, Family Business Management, Organizational Behavior, Performance Management

Citation

Google Scholar Id	https://scholar.google.com/citations?user=nV44acAAAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/dr-shripria-ramesh-36738417/
Scopus Profile	https://orcid.org/0000-0003-2216-5976

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
5	50	16

Recent Publications

V Shripria V, Sri Ram Foundry (SRF) – A Case of Entrepreneurial Drive and Quality Conundrum during Covid 2019, International Case Conference-2022 Theme: “Redefining Pedagogy” DATE: 14th & 15th October 2022 organized by Acharya Bangalore B-School, Bengaluru, Vol.1, pp. 103-108,
Srividya, V., & Shripria, V. (2021, December). A study on the relationship between Predictive HR Analytics and HRM practices in the IT sector. In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
Srividya, V., Shripria, J., & Raksha, S. (2021, December). Stock Volatility around Bank merger announcements: Evidence from India. In ICCAP 2021: Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India (p. 55). European Alliance for Innovation.
Srividya, V., & Shripria, V. (2021, December). A study on the relationship between Predictive HR Analytics and HRM practices in the IT sector. In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
Shripria, V., Srividya, V., & Thenmozhi, M. (2020). A Study on Bootstrapping Financing Methods Employed in Indian Small and Medium Scale Enterprises. TEST Engineering and Management, 83, 19243-19254.

Dr. T. Devi, Dean Research

Email: deanresearch@psgim.ac.in

Prof.T. Devi,PhD(UK), Dean-Research,PSGInstituteofManagementfocuses onstate-of- the-art technology that industries adopt to prepare students for the future world.She is aGold Medalist (1981–1984) from the University of Madras and a Commonwealth Scholar (1994–1998) for her Ph.D. in Engineering from the University of Warwick, UK. She hasmore than three and a half decades of teaching and research experience from PSG Instituteof Management, Bharathiar University, Indian Institute of Foreign Trade, New Delhi, and University of Warwick, UK.She is working towards Innovating Education in the Era of Industry 4.0.

Professor had guided 22 Ph.D. scholars and carried out research and development projects funded by DST, UGC and the State Government of Tamilnadu in the areas of Artificial Intelligence, Speech Processing, Process Automation, Cyber Physical Systems and Digital Heritage.She had published 180 research articles in reputed journals and conference proceedings. Professor had designed guidelines for Curriculum 4.0 that helped in revamping the syllabi for all subjects intertwining Industry 4.0 and 5.0 tools such as AI, Big Data, AI, AR and IoT onto various disciplines such as Science, Social Science, Arts and Education. To prepare the future pillars of our Globe to face the Volatile, Uncertain, Complex and Ambiguous (VUCA) world, and to help the academic community, Prof. T. Devi had co- edited seven interdisciplinary books on digital transformative technologies of Industry 4.0 cutting across arts, science and social science (www.b-u.ac.in/i4e) which are published by CRC Press, Taylor & Francis Inc., Florida, USA.

Thrust Areas and Subjects taught

Research Interest	Innovating Education,Disruptive Reforms,Integrated Data Modeling, Process Automation,Speech Processing, Artificial Intelligence, Industry 4.0
Research Strengths	Concurrent Project Management, Meta modelling,Speech Processing, Industry4.0
Subjects Taught	Business Process Reengineering, Database Management, Software Engineering, DataStructures and Algorithms,Spreadsheets

Citation

Google Scholar Id	https://scholar.google.com/citations?user=sRC32sUAAAAJ&hl=hi&oi=ao
LinkedIn	https://www.linkedin.com/in/devi-thirupathi-b9759a2/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=58655228000
Research Gate	https://www.researchgate.net/profile/Devi-Thirupathi/3

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
39	43	Books:8 Bookchapters:12 Conference Proceedings edited : 5 ArticlesinConferenceProceedings:34 ArticlesinRefereedjournals:90

Recent Publications

Kaliraj, G. Singaravelu, T. Devi, TransformativeDigital Technology for Disruptive Teaching and Learning,CRC Press, Taylor & Francis Inc., USA, 10.1201/9781032675176, 2024
Lissa, V. Bhuvaneswari*, T. Devi, J. Satheesh Kumar and R. Rajeswari, Semantic data model for knowledge representation and dissemination of cultural heritage site, Poompuhar, Current Science,123(10), pp. 1237–1245, 2022
Rajeswari, T. Devi, S. Shalini, Dysarthric Speech Recognition Using Variational Mode Decomposition and Convolutional Neural Networks, Wireless Personal Communications, 122(1), pp. 293 – 307, 2022
Kaliraj, T. Devi, Innovating with Augmented Reality: Applications in Education and Industry, CRC Press, Taylor & Francis Inc., USA, 2021
Machine learning algorithms for diagnosis of Leukemia,International Journal of Scientific and Technology Research, 9(1), pp. 267 – 270, 2020

Dr. B. Uma Maheswari, Associate Professor

Email: uma@psgim.ac.in

Dr. Uma Maheswari is a seasoned Associate Professor with over 20 years of experience shaping minds in the dynamic fields of Data Science, Strategic Management, Business Analytics, Design Thinking, and Entrepreneurship.She is a recognized authority, co- authoring two best-selling books. “Introduction to Data Science: Practical Approach with R and Python” (Wiley, 2021) has become a cornerstone text in the field, while “Predictive Analytics for Data-Driven Decision Making” (NovaScience Publishers, 2022) equips readers with real-world problem-solving techniques.

Dr. Maheswari’s commitment to continuous learning is evident. She holds a PhD in Sustainability and further honed her skills by completing the prestigious PGP BABI program in Business Analytics and Business Intelligence (University of Texas at Austin and Great Lakes Institute of Management, Chennai, 2020).A champion of innovative approaches, Dr. Maheswari is a certified Master Trainer in Design Thinking from the School of Design Thinking, Chennai.Her passion extends beyond the classroom. Dr. Maheswari is an active researcher, publishingher work in national and international journals. She actively shares her expertise by conducting training programs in Data Science and Business Analytics,leveraging her proficiency in both R and Python programming languages.

Thrust Areas and Subjects taught

Research Interest	Datascience, Machine learning, design thinking, sustainability, Supply chain management
Research Strengths	Quantitative Research–Machine learning models, PRISMA, SEM model
Subjects Taught	Business Analytics, Machine learning, Strategic Management, Design thinking

Citation

Google Scholar Id	https://scholar.google.com/citations?user=_IMYrOjoHXsC&hl=en
LinkedIn	https://www.linkedin.com/in/dr-b-uma-maheswari-81a94b52/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=55829995200
Research Gate	https://www.researchgate.net/profile/Devi-Thirupathi/3

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
11	22	24

Recent Publications

Uma Maheswari and R.Sujatha(2021), Introduction to Data Science , Practical approach with R and Python, Wiley publications. ISBN 978-9354640506, 1stOct2021
Ashok Kumar L., Sujatha R., Uma Maheswari B. (2022). Predictive Analytics forData Driven Decision Making – Tools and Techniques for Solving Real World Problems. Nova Science publishers. (Scopus indexed) ISBN: 978-1-68507-650-4DOI: 10.52305/RZBM7280
Uma Maheswari, B., Chandran, H.S., Sujatha, R., Kavitha, D. (2023). Application of Machine Learning Algorithms for Creating a Wilful Defaulter Prediction Model. In: Bhateja, V., Sunitha, K.V.N., Chen, YW., Zhang, YD. (eds) Intelligent System Design.LectureNotesinNetworksandSystems,vol494.Springer,Singapore. https://doi.org/10.1007/978-981-19-4863-3_36.
Maheswari, B. U., Sujatha, R., Fantina, S., & Mansurali, A. (2021). ARIMA Versus ANN—AComparativeStudyofPredictiveModellingTechniquestoDetermineStock Price. In Proceedings of the Second International Conference on Information ManagementandMachineIntelligence(pp.315-323).Springer,Singapore.DOI: 10.1007/978-981-15-9689-6_35
Maheswari, B. U., & Kavitha, D. (2020). Sustainability for small and medium enterprises: an interpretive structural modelling approach. International Journal of Business Excellence, 20(3), 433-449. DOI: 10.1504/IJBEX.2020.106367

Dr. D. Kavitha, Associate Professor

Email: kavitha@psgim.ac.in

Dr. Kavitha is a distinguished faculty member at PSG Institute of Management (PSGIM), specializing in Accounting and Finance. Her exceptional academic background is complemented by her research focus on accounting, corporate finance, corporate governance, and corporate social responsibility. Dr. Kavitha brings a unique perspective to the classroom. She honed her teaching methods at Harvard Business School, where she mastered innovative pedagogy and case teaching techniques specifically for MBA programs.

Her expertise extends beyond teaching. Dr. Kavitha possesses extensive experience in international accreditation processes, particularly in assessment and assurance of learning. This knowledge ensures the highest standards for PSGIM’s educational programs. Dr. Kavitha’s leadership extends to her role as head of admissions at PSG IM. Furthermore, her proficiency in analytics and big data allows her to enhance both research and teaching methodologies in her field. Her dedication is further evidenced by her publications in numerous international and national journals.

Thrust Areas and Subjects taught

Research Interest

Corporate Governance, Disclosure, Accounting, Social Responsibility, Sustainability

Research Strengths

QuantitativeResearch – SEM Model, Machine Learning Models

Qualitative Research – Case based Research

Subjects Taught

Corporate Social Responsibility, Project Finance and Appraisal, Financial Management, Corporate Finance

Citation

Google Scholar Id	https://scholar.google.com/citations?user=iGZ1W0kAAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/devarajan-kavitha/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57211505514

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
9	12	11

Recent Publications

Kavitha, D., Uma Maheswari, B., & Sujatha, R. (2023). Super Apps: The Natural Progression in Fin‐Tech. Fintech and Cryptocurrency, 383-412.
Parveen, N. N., Kavitha, D., Maheswari, B. U., & Sujatha, R. (2023, April).Assessmentoffirm’sPerformancebyEmployingTextMiningTechniques. InProceedingsof3rdInternationalConferenceonArtificialIntelligence: Advancesand Applications: ICAIAA 2022 (pp. 91-105). Singapore: Springer Nature Singapore.
Kaviyameena, D., Kavitha, D., Maheswari, B. U., & Sujatha, R. (2023, April). Application of Machine Learning Models to Improve the Accuracy of Earnings Management Prediction. In Proceedings of 3rd International Conference on Artificial Intelligence: Advances and Applications: ICAIAA 2022 (pp. 43-57). Singapore: Springer Nature Singapore.
Kavitha, D. (2022). A panacea for small firm insolvencies?–A critical review of thepre-packschemelaunchedinIndia.InternationalJournalofLawand Management, 64(5), 389-402.
Kavitha, D., &Nandagopal, R.(2019). Impact of the busyness and board independence on the discretionary disclosures of Indian firms. International Journal of Law and Management, 61(1), 250-265.

Dr. R. Sujatha, Associate Professor

Email: sujatha@psgim.ac.in

Dr. R. Sujatha brings a wealth of knowledge and experience to her role as an educator. Holding postgraduate degrees in Computer Applications and Business Administration, she further deepenedher expertisewithaPhDinCapacityBuildingand Knowledge Management from Anna University, Chennai. Furthermore, she completed the prestigious Post Graduate Program in Business Analytics and Business Intelligence offered jointly by the Great Lakes Institute of Management, Chennai, and The University of Texas, USA.

Dr. Sujatha’s areas of specialization include Information Systems, Quantitative Methods, and Business Analytics. She is a highly regarded researcher, having published articles in national and international journals. Her passion extends beyond theory, as she actively conducts training programs in Learning Management Systems, Enterprise Resource Planning, and Business Analytics.A champion of innovative approaches, Dr. Sujatha is a certified Master Trainer in Design Thinking from The School of Design Thinking, Chennai. Her commitment to sharing knowledge is further evidenced by her authorship of two critically acclaimed books: “Introduction to Data Science: Practical Approach with R and Python” (Wiley India Pvt. Ltd) and “Predictive Analytics for Data Driven Decision Making: Tools and Techniques for Solving Real World Problems” (Nova Science Publishers, New York).For two decades, Dr.Sujathahasdedicatedhercareertoshapingthemindsofmanagementgraduates,fostering a passion for data science and its applications in the business world.

Thrust Areas and Subjects taught

Research Interest

Business Analytics, Supply Chain Management, Lean Practices

Research Strengths

QuantitativeResearch-SEM models, Machine Learning Algorithms

QualitativeResearch-Phenomenology, PRISMA, Systematic Literature Review

Subjects Taught

Business Analytics, Machine Learning, Design Thinking, Management Information System, Decision Support System, Operations Management, Ecommerce applications, Data Mining and Data warehousing

Citation

Google Scholar Id	https://scholar.google.co.in/citations?hl=en&user=2a7_xAMAAAAJ
LinkedIn	https://www.linkedin.com/in/devarajan-kavitha/https://www.linkedin.com/in/sujatha-r-23174b1b/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57395955100
Research Gate	https://www.researchgate.net/profile/Sujatha-Ramdass

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
17	27	14

Recent Publications

Sujatha, R., & Maheswari, B. U. (2023). Green Supply Chain Management Practices as a Determinant of Organisational Competitiveness: An Empirical Study Among HotelsinIndia.AsianJournalofBusinessandAccounting,193-218 DOI: https://doi.org/10.22452/ajba.vol16no1.7
Sujatha, R., Maheswari, B. U., Kavitha, D., & Kandaswamy, K. (2023). Developing a Talent Identification Model for Predicting Player Position in Football Using Machine Learning Algorithms. In International Conference on Advances in Data Science and Computing Technologies (pp. 285-293). Singapore: Springer Nature Singapore, DOI: https://doi.org/10.1007/978-981-99-3656-4_29
Sujatha R, Uma Maheswari B and Mansurali A (2022). Application of machine learning algorithms to predict survival of micro small and medium enterprises inIndia. International Journal of Data Analysis Techniques and Strategies Vol.14, No.4, pp.317-335. DOI: 10.1504/IJDATS.2022.10054337
Ashok Kumar L., Sujatha R., Uma Maheswari B. (2022). Predictive Analytics forData Driven Decision Making – Tools and Techniques for Solving Real World Problems. Nova Science publishers. (Scopus indexed Book) ISBN: 978-1-68507-650- 4
R Sujatha, MS Karthikeyan, (2021) ‘Investigating green supply chain management practices and performance among apparel manufacturing firms’, International Journal of Integrated Supply Management 14 (3), 271-290, DOI: https://doi.org/10.1504/IJISM.2021.117239

Dr. J. Sekkizhar, Associate Professor

Email: sekkizhar@psgim.ac.in

Dr. J. Sekkizhar is a highly experienced statistician with a strong foundation in Statistical Quality Control and its application to business management. His two decades of research, consulting, and teaching have been enriched by training at prestigious institutions like the Indian Institutes of Management. A recognized expert in statistical software (SPSS, AMOS, SAS, Minitab, R) and simulation modeling (GoldSim), Dr. Sekkizhar is adept at translating complex data into practical business solutions. His consulting work, including collaborations with companies like ELGI Rubber, focuses on enhancing profitability through Theory of Constraints and ERP implementation (Odoo).

Dr. Sekkizhar’s commitment to education is evident in his role as a sought-after faculty development trainer and the recipient of the Best Teacher Award from PSG & Sons Charities. He has authored a book on Throughput Accounting and is skilled in implementing ERP systems for both industry and academic purposes.

Thrust Areas and Subjects taught

Research Interest

Theory of Constraints, Lean Practices, Statistical Quality Control and Pedagogical research in management education

Research Strengths

QuantitativeResearch – SEM models, Simulation modelling

QualitativeResearch – Logical thinking process

Subjects Taught

Theory of Constraints, Business statistics, Operations modelling and Simulation and Research methods

Citation

Google Scholar Id	https://scholar.google.co.in/citations?user=RSmuBo0AAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/sekkizhar-j-78a7894b/
Scopus Profile	ScopusAuthorID:57201792031
Vidwanid	https://vidwan.inflibnet.ac.in/profile/220379
ORCID	https://orcid.org/0000-0002-1116-6845

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
7	23	14

Recent Publications

Sekkizhar, J.,& Vivek, N.(2022). EstablishingFlow and Improving Flow Velocity in Manufacturing Systems—Pointers from Theory of Constraints. In Materials, Design and Manufacturing for Sustainable Environment: Select Proceedings of ICMDMSE 2022 (pp. 557-563). Singapore: Springer Nature Singapore.
Sekkizhar, J., & Vivek, N. (2022). Buffer Sizing, Resizing and Monitoring in TOC DBMApproachwithRespecttoSeasonalProducts—ASimulationStudy.In Materials, Design and Manufacturing for Sustainable Environment: Select Proceedings of ICMDMSE 2022 (pp. 565-573). Singapore: Springer Nature Singapore.
Sekkizhar, J., & Vivek, N. (2021). Profitability of Supply Chain in Open Competition Environment: A Simulation Study Using the Theory of constraints Replenishment Framework. rigeo, 11(7).
Sekkizhar, J. (2021, December). Do the Industries have Improvement Focus?-A Survey In Coimbatore District. In Proceedings of the First International Conferenceon Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India.
Muruganandham, R., Vivek, N., Sekkizhar, J., & Karthikeyan, M. S. (2021). Impact Of Uncertainty And Supply Chain Maturity On Supply Chain Performance Of Indian Companies. International Journal of Aquatic Science, 12(2).

Dr. R. Deepa, Associate Professor

Email: deepa@psgim.ac.in

Deepa isapassionate advocateforEmotionalIntelligence(EI) anditspower toenhancewell- being. Since joining PSGIM in 2011 after completing her PhD in EI, she has established herself as a leading researcher, trainer, and educator in the field.Deepa’s expertise is multifaceted. She is an avid researcher, having published a book titled “Unearthing Your Emotional Intelligence” in 2020. Her academic contributions extend to developing the Deepa Krishnaveni Emotional Intelligence Test (DKEIT), a copyrighted tool for assessing adult EIin India. Furthermore, she has designed a separate assessment for medical students and has been actively training them in EI since 2016. Deepa’s dedication to teaching excellence is undeniable. She has been recognized with the prestigious Gold Medal for Innovation in Teaching from the Association of Indian Management Schools (2015 & 2021). Her achievements extend to the Emerald Best Paper AwardandtheBestCaseAwardfromIIM Ahmedabad.Deepaactivelyshares herknowledge beyond the classroom. She has delivered a staggering number of Management Development Programs (18), Faculty Development Programs (17), and invited lectures (85) on various topics. Her qualifications are further bolstered by her certifications as an NLP Practitionerand a counselor. Deepa’s unwavering commitment to promoting EI as a cornerstone of well- being is evident in all her endeavors. She is a true leader in her field, inspiring both students and professionals to harness the power of emotional intelligence.

Thrust Areas and Subjects taught

Research Interest	Emotional Intelligence, Adversity Quotient, Well-being, Happiness Studies, Academic Research
Subjects Taught	Human Resource Management, Emotional Intelligence, Compensation and Benefits Management, Business Communication

Citation

Google Scholar Id	https://scholar.google.co.in/citations?user=RSmuBo0AAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/dr-deepa-ranganathan-b57a6355/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=56976120900
Research Gate	https://www.researchgate.net/profile/Deepa-R

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
8	16	30

Recent Publications

Mansurali, A., & Deepa, R. (2024). Diagnosing the Psychosocial effects of COVID-19Among the Working Population. In Rai, H., Majid Baba, M., & Babbar, M (Eds.,),Emerging Business Trends and Management Practices: Lessons from the Pandemic.(1st Ed). Apple Academic Press. https://doi.org/10.1201/9781003331353
Pughethaa, S., & Deepa, R. (2024). A Study on Influence of Behavioural Biases on Investment Decision of Young Investors in Coimbatore City. International Journal of Multidisciplinary Research, 6(2), https://doi.org/10.36948/ijfmr.2024.v06i02.16842. Published on 15.4.2024
Priyadarshini, M., & Deepa, R. (2024). A Comparative Study on Factors Influencing Investment Decisionsof Investors Basedon IncomeLevel inCoimbatore.IJFMR, 6(2), DOI 10.36948/ijfmr.2024.v06i02.16573.Published on 12.4.2024
Deepa, R., & Mansurali, A. (2022). Reflective Journaling to Assure Learning in the AffectiveDomain.SouthAsianJournalofBusinessandManagementCases. https://doi.org/10.1177/22779779221104148 5.
5. Anuja, S Panicker., Deepa, R., Vimala, S., & Poornima, G. (2021). Effectiveness of an Emotional Intelligence Training Program for Undergraduate Medical Students. Proceedings of the International Conference on Best Innovative Teaching Strategies(ICON-BITS), 29-31 July 2021, Pilani, Rajasthan, India, 185-188. MacmillanEducation India Private Limited. ISBN#: 978-93-5455-280-9 (Listed in Preprint inScopus)

Dr. M. KirupaPriyadarsini, Associate Professor

Email: kirupa@psgim.ac.in

Dr.Kirupa Priyadarsini has an experience of two decadesin academia. Being a Gold medallist and first rank holder at University level in her MBA program, she completed her doctoral program under the prestigious UGC JRF scheme in the OB&HR domain in the year 2004-07. She has completed the doctoral program in full time and gained expertise inresearch tools and analytical techniques. She is an eminent trainer in research methodology and statistical tools and has conducted training programs across South India.

She is passionate about research and experiential learning. She is actively involved in outbound training programs and conducts workshops on gamification, psychometric tools, and leadership. She enjoys exploring of game-based learning and conducts FDPs and has expertise in developing games for classroom use. She is involved in HR Consulting Assignments with companies in areas of Competency mapping and Performance Systems development. She has also served as a Knowledge partner for UK based company Student Podium from the year 2016-2020.

She is a doctoral committee member and BOS member for institutions affiliated to Anna University. She has served as a deputy head for the institution’s Learning and Development Academyfrom2016-2019.Shehaspublishedpapersandpresentedpapersandcase studiesin IIM’s and IISc and won several awards. Her research interest includes Studying Impact ofHR on Business, Performance Management, Employee Learning and Development.

She is also arecipient oftheCMAGRDBest Faculty Award fortheyear 2019. Hercase won the best-case award at national level Case competition COGNOSCO in 2019. She has receivedBestFacultyforDomainExpertiseandaBestFacultyfor IndustryConnectfor three consecutiveyears ather previousinstitution.ShewontheJLBatra SilverMedal forResearch paper at AIMS Convention held at Mumbai in 2022.

Thrust Areas and Subjects taught

Research Interest	Organisational Behaviour, Learning and Development, Performance Management
Research Strengths	Quantitative Research – SPSS, JAMOVI, SMARTPLS – SEM Models,
Subjects Taught	Organisational Behaviour, Human Research Management, Performance Management, People Analytics, Learning and Development

Citation

Google Scholar Id	https://scholar.google.com/citations?user=55l_j5IAAAAJ&hl=en&oi=ao
LinkedIn	https://www.linkedin.com/in/dr-kirupa-priyadarsini- 39b6aa47/?originalSubdomain=in
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57782097800
Research Gate	https://www.researchgate.net/profile/Kirupa-Priyadarsini

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
11	30	17

Recent Publications

M.Kirupa Priyadarsini, Dr.S.Pavan Kumar (2024), Empowering Engineers for Research Careers – Role of Undergraduate Research Experience and Institutional Support, Journal of Engineering education Transformation, Vol 37, No.2, pp775- 782,
Kirupa Priyadarsini;T. Praveen Kumar; M. K. Soundarapandiyan (2024), Does perceived corporate social responsibility improve customer engagement? – An empirical evidence from Indian banks, International Journal of Public Sector Performance Management (IJPSPM).Vol. 13, No. 3.
M, Kirupa & S, Kritvi & N, Srimath. (2024). Knowledge, Importance and Inclusion of SDG in Engineering Curriculum – A student’s perspective. Journal ofEngineering Education 37. 974-979. 10.16920/jeet/2024/v37is2/24147.
M, Kirupa & Pavan Kumar, Seshagani. (2023). Can we visualize equity and sustainable development without Inclusivity?. Journal of Engineering Education Transformations. 36. 471-478. 10.16920/jeet/2023/v36is2/23072.
Latha,Kirupa Priyadarsini M (2023) The Rise and Fall of the MOOC’s – What’s in store? , JIMS 8M , Vol 28, Issue 1 , pp 58 – 62, Print ISSN : 0973-9335. Online ISSN : 0973-9343, DOI : 5958/0973-9343.2023.00008.X

Dr. N. Ramkumar, Associate Professor

Email: ramkumar@psgim.ac.in

Dr. Ramkumar is a highly respected researcher and educator with a deep passion for Human Resource Management (HRM) and Organizational Behavior (OB). Their academic pursuits focus on the critical connections between HR practices and individual behavior within organizations.Dr./Prof. Ramkumar is a recognized research supervisor at Anna University, Chennai, having successfully guided two doctoral candidates and mentored several research scholars. Their dedication extends beyond academia, as they actively conduct in-house and external training programs for both universities and businesses on topics like Personality and Team Dynamics.

Dr. Ramkumar is a strong proponent of research development. They consistently organize workshops to equip participants with valuable research methods and Psychometric tools. Their exceptional contributions have been acknowledged through prestigious awards, including the PSG Teacher of the Year Award (2019), the STC Distinguished Alumni Award – Academician (2019), and The ICON of STC (2023)

Thrust Areas and Subjects taught

Research Interest	Employee engagement, Cultural intelligence, Spirituality in Management and Personal well-being.
Research Strengths	Quantitative Research – Path Analysis and SEMusing Freewares
Subjects Taught	Personality and Organisational behaviour, Learning and Development

Citation

Google Scholar Id	https://scholar.google.com/citations?user=huwiG98AAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/ramkumar-n-a5092b61/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57211703906
Research Gate	https://www.researchgate.net/profile/Ram-Kumar-68

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
3	5	29

Recent Publications

Vaidehi Priyal V, Perumal K, Ramkumar N and Mohideen K, (2022), Methods to Unlock Telepathic Ability by Activating Pineal Gland and Still Cerebral Cortex, International Journal of Early Childhood Special Education (INT-JECSE), Vol 14,Issue 02, 6661-6670. (WoS).
Vaidehi Priyal V, Ramkumar N and Umamaheswari S, (2021), Evaluation Of Individual’s Spiritual Growth And Their Performance Orientation Across Different Generations, Journal of the Maharaja Sayajirao University of Baroda, Volume-55 No.5 2021, ISSN: 0025-0422
Ramkumar N, Shuruthikashri V, P, and Subhashini S. (2021). Work Engagement Level of IT Employees during Covid-19 Pandemic. Review of International Geographical Education (RIGEO), 11(7), 3626-3633. Doi: 10.48047/rigeo.11.07.332.
Vaidehi Priyal V, Ramkumar N and Vanathi R, (2021). Graduate Student’s Attitudeand Behaviour Towards Career Choice, Financial Planning and Job Performance, Philosophical Readings, XIII.4 (2021), pp. 3343-3358.
Vaidehi Priyal V, Perumal K , Ramkumar N, Mohideen K, (2022), Experiment On Opening Third Eye And Developing Seventh Sense To Achieve Telepathic Communication,ChineseJournalofMedicalGenetics2022,31(3),Retrieved from http://zhxycx.life/index.php/cjmg/article/view/166.html, Vol. 31 No. 3, 996-1012.

Dr. Rathimala Kannan, Associate Professor

Email: rathimala@psgim.ac.in

Dr. Rathimala Kannan is a data analytics powerhouse with over 20 years of experience bridging the gap between academia and industry. Currently an Associate Professor at PSG InstituteofManagement(India),she previouslyleveragedherexpertiseinaleadingIT role at Multimedia University, Malaysia.Dr. Kannan’s passion lies in unlocking the potential of data. Her research delves into critical areas like business data analytics, artificial intelligence (AI), machine learning, and information systems. Her groundbreaking work has been published in prestigious journals like the Journal of Big Data and IEEE Access, solidifying her reputation as a thought leader in the field.

Dr. Kannan translates her knowledge into action by crafting customized training courses in business data analytics using machine learning. These programs cater to diverse learning needs, ranging from introductory one-day sessions to in-depth workshops utilizing open- source software. Participants gain practical data analysis skills and harness the power of machine learning to extract valuable insights from their business data. Dr. Kannan’s courses are specifically designed for professionals seeking to leverage data for informed decision- making.Her influence extends beyond the walls of academia. Dr. Kannan holdscertifications from the Malaysian HRDF, enabling her to deliver impactful corporate training and workshops. She has even graced international conferences like the IEEE Humanitarian Technology conference, where she shared her expertise on advanced machine learning applications and AI in business, showcasing her deep understanding of this rapidly evolving field.

Dr. Rathimala Kannan is a true leader in data analytics education, empowering individuals and organizations to unlock the power of data for informed decision-making and success.

Thrust Areas and Subjects taught

Research Interest	Applied Machine learning, Business Data Analytics, DataMining for Business Intelligence.
Research Strengths	Quantitative Research – Applied Machine Learning, Predictive Analytics, Data Mining
Subjects Taught	Business Data Analytics for Managers, Artificial Intelligence in Business, Business Analytics for Strategic Decisions, Data-Driven Decision Making to drive results, Introduction to Data Mining, Database Management System, InformationSystems andE-Commerce and Management Information Systems

Citation

Google Scholar Id	https://scholar.google.com/citations?user=IDLdXXMAAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/dr-rathimala-kannan-9080bba/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=54881592300
Research Gate	https://www.researchgate.net/profile/Rathimala-Kannan

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
15	18	3

Recent Publications

Kannan, R., Jet, C. C., Ramakrishnan, K., & Ramdass, S. (2023). Predicting Student’s Soft Skills Based on Socio-Economical Factors: An Educational Data MiningApproach.JOIV:InternationalJournalonInformaticsVisualization,7(3-2),2040-2047.
Aji,P.,Wijaya,D.R.,Hernawati,E.,Yualinda,S.,Yualinda,S.,Frasanta,M.A.H., & Kannan, R. (2023). Poverty Level Prediction Based on E-Commerce Data Using Naïve Bayes Algorithm and Similarity-Based Feature Selection. IJAIT (International Journal of Applied Information Technology), 7(02), 114-126.
Kannan, R., Shing, K. W., Ramakrishnan, K., Ong, H. B., & Alamsyah, A. (2022). Machine Learning Models for Predicting Financially Vigilant Low-IncomeHouseholds. IEEE Access.
Kannan, R., Halim, A., Ramakrishnan, K., Ismail, S.,& Wijaya, D. R.(2022). Machine learningapproachforpredictingproductiondelays:aquarrycompanycase study. Journal of Big Data, 9(1), 1-12.
Garomssa, S. D., Kannan, R., Chai, I., & Riehle, D. (2022). How Software Quality Mediates the Impact of Intellectual Capital on Commercial Open-Source Software Company Success. IEEE Access, 10, 46490-46503

Dr. R. Chitra, Associate Professor

Email: chitra@psgim.ac.in

Dr. R Chitra is a seasoned academic, marketer, and researcher with a distinguished career spanning over 23 years across industry and academia. Renowned as a Ph.D. advisor, she excels in crafting innovative course designs and implementing cutting-edge teaching methodologies. Her scholarly pursuits have led to numerous presentations at national and international conferences, as well as publications in prestigious UGC and Scopus indexed journals.With aproven track recordof successful consultancyprojects for three majorIndian conglomerates, she brings a wealth of industry experience to her academic role.

Thrust Areas and Subjects taught

Research Interest	Marketing, Consumer Behaviour and Supply chain
Research Strengths	Quantitative Research – Case based research
Subjects Taught	Consumer Behaviour, Marketing Management

Citation

Google Scholar Id	https://scholar.google.com/citations?user=nfih6bMAAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/dr-chitra-r-4231081b/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=58499582300
Research Gate	https://www.researchgate.net/profile/Chitra-R-5

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
1	48	28

Recent Publications

R.Chitra, N.L. Balasudarsun, M.Satish and R.Jagajeevan (2023), “Supply chain Modeling in organic farming for sustainable profitability”. Agricultural Economics- Czech, Vol 69 Issue 6, PP 255-266 https://doi.org/10.17221/44/2023-AGRICECON
R. Chitra and B.Subadra Devi (2023), “Identified factors influence the level of satisfaction towards organic food products”, South India Journal of social sciences Vol XXI Issue 33, PP 198-202 Jan -Jun 2023.ISSN 0972 8945
R.Chitra,R.Jagajeevanand N.L. Balasudarsun (2022), “Demand Estimationmodelfor Sustainable Profitability of Organic farm produce- A Case Study”, Periodica di Mineralogia,Vol91,Issue3PP115-127June2022ISSN:0369- 8963 https://doi.org/10.37896/pd91.3/91310
R.Chitra and B.Subadra Devi (2022), “A study on Change in Consumer Buying Behaviour of Organic Food Products post Covid 19 pandamic”, International Journal for Research in Engineering , Application & Management. Vol 8 Iss 1 PP 23-28, April 2022 ISSN: 2454-9150, Impact factor 7.427
N.L. Balasudarsun, Ashok Kumar Patnaik, R. Chitra, R. Jagajeevan, Biswa Ranjan Kumar (2021), “Introspection into influence of Social Media on the Consumer Buying Behavior”, Review of International Geographical Education ISSN: 2146-0353, pp. 3689-3700

Dr. V. Harish, Assistant Professor (SelectionGrade)

Email: harish@psgim.ac.in

Dr. V. Harish is a seasoned professional with a rich blend of industry and academic experience. Having held leadership positions such as Zonal Manager and leveraged his PMP certification, he has successfully trained and consulted professionals across IT, construction, and banking. Asa Lean Six Sigma expert,Dr. Harish has a proven track record of optimizing operations in manufacturing environments. His doctoral research from Anna University delved into the transformative influence of technology on India’s publishing industry. Dr. Harish’s commitment to knowledge sharing is evident through his authorship of “Practice Exercises for PMP”.

Thrust Areas and Subjects taught

Research Interest	Industry4.0, Supply chain, Project Management, Lean Management Technology.
Research Strengths	Conceptual papers, Indexed book chapters Quantitative Research – Systematic Literature Review
Subjects Taught	Project Management, Lean Management

Citation

Google Scholar Id	https://scholar.google.com/citations?user=pHZWJaAAAAAJ&hl=en
LinkedIn	www.linkedin.com/in/harish-v-1309a89
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=58680152000
Research Gate	https://www.researchgate.net/profile/Venkatasubramanian-Harish

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
16	29	14

Recent Publications

Muruganandham,R.,Venkatesh,K.,Devadasan,S.R.,&Harish,V.J.T.Q.M.(2023). TQMthroughtheintegrationofblockchainwithISO9001:2015standardbasedquality management system. Total Quality Management & Business Excellence, 34(3-4), 291- 311.
Harishand Thiyagarajan (2024), Hybrid Learning in Higher Education Institutions in The Role of Sustainability and Artificial Intelligence in Education Improvement,Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved (1-21).
Harish, RavindraSharma,GeetaRanaand Anand Nayyar (2024), Artificial Intelligence in Sustainable Education in The Role of Sustainability and Artificial Intelligence in Education Improvement, Joanna Rosak-Szyrocka, Justyna Żywiołek, Anand Nayyar, Mohd Naved (1-21).
Bhakti Parashar, Ravindra Sharma, Vaibhav Parashar, Geeta Rana, Anand Nayyar and Harish (2024), An Overview of the Accessibility and Need of AI Animation Tools for Specially Abled Students in AI-Assisted Special Education for Students With Exceptional Needs, Ashish Kumar, Anand Nayyar, Rohit Kumar Sachan, Rachna Jain (PP 1-22)
Sharma, R., Harish, V., & Rana, G. (2024). Navigating Risk In The Age Of Artificial Intelligence: Assessing And Identifying Risks With AI Strategies. Educational Administration: Theory and Practice, 30(4), 2130-2140.

Dr. P. Nalini, Assistant Professor (Sr.Gr.)

Email: nalini@psgim.ac.in

Dr. Nalini is a seasoned academic and industry veteran holding the position of Assistant Professor (Senior Grade) atPSGIM. Withan MBA rankingfirst inher universityand a Ph.D. from Anna University, Chennai, coupled with her affiliation with IIM-Indore, she brings a robust academic foundation to her role. Dr. Nalini excels in crafting industry-aligned curriculum and is a sought-after expert in research, marketing, and entrepreneurship, delivering insightful talks and workshops to academia and industry alike. Her research acumen is reflected in her extensive publications and presentations at renowned national and internationalplatforms.AsarecognizedresearchsupervisoratAnnaUniversity, Chennai,she has successfully led significant research projects. Beyond academia, Dr. Nalini is a skilled administrator and project manager with a proven track record of consulting for leading companies. Her dedication toacademicexcellence isfurther exemplifiedby her contributions to accreditation and quality assurance initiatives.

Thrust Areas and Subjects taught

Research Interest

Sales and Marketing, Sustainable marketing, Technology in Marketing

Research Strengths

Quantitative Research – Path Modelling and SEM.Bibliometric analysis

Qualitative Research – Focus Group discussion, Systematic literature review. Social media content analysis

Subjects Taught

Marketing Systems, International Business, Sales Force leadership

Citation

Google Scholar Id	https://scholar.google.com/citations?user=-9AdNuYAAAAJ&hl=en
LinkedIn	http://linkedin.com/in/nalini-palaniswamy-ph-d-92a13a35
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57214030828
Research Gate	https://www.researchgate.net/profile/Nalini-Palaniswamy-2

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
7	25	20

Recent Publications

Palaniswamy, N., Duraiswamy, M. (2023). Enhancing Brand Image: Brand Trust, Brand Loyalty, andSocialMedia InfluencesonBuilding aBrandImage. In:Mishra, P., Sharma, A., Khanra, S., Kundu, S.K., Mishra, S.K. (eds) Digital Economy Post COVID-19 Era. INDAM 2023. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-99-0197-5_14
Publication of case – The Case titled “Business and Environment Interface – A Case StudyonErodeTextileMallPvtLtd (Texvalley-IntegratedTextileMall)Incompatible Views of Stakeholders and Environment Analysis” by Dr. P.Nalini is published in AIMA – Indian case research center
Nalini Palaniswamy, S.T Thilagavathi “Implications of Covid-19’ on Business Functions of MSME Organisation- An empirical Investigation International Journal of Human Rights,Vol 9(II), 2022, Pg No – 93-99, ICI indexed, UGC Care Listed
S.Jaisankar,P.Nalini“BestPracticesAdoptedbyKhadiInstitutions-ACase- Studyon Avarampalayam Sarvodaya Sangh, Coimbatore, ANVESAK, ISSN: 0378 – 4568, UGC Care Group 1 Journal Vol. 51, No.2 (II) December 2021.
P. Nalini, S. Jaisankar and V. Anandavel, “Traversing the Perception Maze: Delvinginto the intricate terrain of potential customer perceptions in the realm of organic foods through the application of Text Mining,” 2024 4th International Conference on InnovativePracticesinTechnologyandManagement(ICIPTM),Noida,India,2024,pp. 1-5, doi: 10.1109/ICIPTM59628.2024.10563388.

Dr. V. Sakthirama, Assistant Professor (Sr.Gr)

Email: sakthirama@psgim.ac.in

Dr. V. Sakthirama is an Assistant Professor at PSG Institute of Management, PSG College of Technology, Coimbatore. She began her academic journey with a B.Tech in Horticulturefrom Tamil Nadu Agricultural University, followed by an MBA and a PhD in Agribusiness and Development Management from the same institution. Dr. Sakthirama’s professional journey is marked by significant research and teaching roles. She served as a Post-Doctoral Fellow at the Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, funded by the University Grants Commission from 2014 to 2019. Her research focused on exploring and analyzing the supply chain of organic food products and modelling organic consumer buying behavior in Tamil Nadu. In addition to her research, her teaching philosophy centres around fostering students’ learning and engagement through enthusiastic discussions and innovative pedagogical techniques. She is proficient in various business analyticaltools,includingAmos,R,NvivoandPython,whichsheintegratesintoherteaching and research. Dr. Sakthirama’s contributions to academia are complemented by her extensive publication record, including 21 international and 7 national research articles, 2 books, 10 book chapters, and numerous teaching manuals. Her accolades include the Best Doctoral Thesis Award from Navraj Educational Trust in 2016, the Professor MS Swaminathan Best Young Scientist Award from Bose Science Society in 2017, and various research assistantships and fellowships. Her research interests include sustainable agricultural supply chains, Agri technology interventions, and Sustainable consumer behaviour.

Thrust Areas and Subjects taught

Research Interest	Agri business supply chain, consumer behaviour, technology interventions
Research Strengths	Quantitative Research – SEM model, predictive analytics, Systematic Literature Review
Subjects Taught	Research Methods, Marketing–Marketing Management, Services Marketing

Citation

Google Scholar Id	https://scholar.google.com/citations?user=SiIAKWkAAAAJ&hl=en&authuser=1
LinkedIn	https://www.linkedin.com/in/sakthirama-v-29aa0128
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57216282082
Research Gate	https://www.researchgate.net/profile/Sakthirama-Vadivelu

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
8	20	13

Recent Publications

Sakthirama Vadivelu. 2022. Conglomeration of fin-tech and block chain for greater financial inclusion – Systematic review analysis, ICIMMI ’22: Proceedings of the 4th International Conference on Information Management & Machine Intelligence DecemberNo.: 95Pages 1–9https://doi.org/10.1145/3590837.3590932
Venkatram, Rengan & Sakthirama, Vadivelu. 2022. Developing Entrepreneurial Competency among Indian Youths – The role of informal learning, the 4th International G.R.E.A.T. Conference, the University of Cologne.
D. Krishnaveni, V. Sakthirama & Saranya Balu. 2022. Re-emergence of Traditionally Prepared Cold Pressed Edible Oil in Southern India – An Exploratory Study, Studies on Ethno Med, 16(1-2):1-6(2022) ISSN 0973-5070 ONLINE: ISSN 2456-6772, DOI: 10.31901/24566772.2022/16.1-2.646
Muruganandham R.; Sakthirama V.,Mohammad Raheel Basha A., Syath Abuthakee S., Sivakumar S.D. 2020. Supplier selection in a manufacturing industry using AHP, fuzzy and neural network: A study using multi criteria decision making methods. JournalofAdvancedResearchinDynamicalandControlSystems,12(5),pp.489– 497.ISSN:1943023X,DOI 10.5373/JARDCS/V12SP5/20201784
P.Balaji, C.Karthikeyan and V.Sakthirama. 2019. Retailers and Consumers Perspectives Towards Food Retail, The Madras Agricultural Journal. January 2019. 106(1):130-136, ISSN: 00249602, DOI doi:10.29321/MAJ 2019.000235.

Dr. D. Susana, Assistant Professor(Selection Grade)

Email: susana@psgim.ac.in

Dr. Susana is a seasoned finance academic with a strong foundation in both industry and research. As an Assistant Professor at PSGInstituteofManagement, shebrings over15 years of industry experience and nearly a decade of academic and research contributions. Her doctoral research on investor behavior, financial literacy, and volatility index has laid the groundwork for her subsequent research endeavors. A prolific researcher, Dr. Susana has presented extensively at international conferences, garnering multiple best paper awards. Her research output is reflected in over 15 publications in peer-reviewed journals. Beyond research, she is actively involved in fostering academic growth through organizing research FDPs and forums. Recognized for her expertise, she serves as a reviewer for Scopus indexed journals. Dr. Susana’s impact extends beyond academia, as evidenced by her successful acquisition of a research grant from the Tamil Nadu State Government to study vaccine perception among economically weaker sections of Coimbatore society. Her educational background includes a distinguished Bachelor’s degree in Textile Technology and an MBA, complemented by her NET qualification.

Thrust Areas and Subjects taught

Research Interest	Financial Markets, Fintech, Behavioural Finance
Research Strengths	Quantitative Research – Econometrics-Time series analysis, SEM–Smart and Wrap PLS
Subjects Taught	Accounting for Management, Financial Management, Investments and Portfolio Management, Derivatives

Citation

Google Scholar Id	https://scholar.google.com/citations?user=SsDTJ5wAAAAJ&hl=en&oi=sra
LinkedIn	https://www.linkedin.com/in/susana-d-6b340b1b9/
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57221104431
Orcid	https://orcid.org/0000-0003-0874-4242
Research Gate	https://www.researchgate.net/profile/Susana-Devasagayam

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
4	27	11

Recent Publications

Susana D, Srividya V (2023) A Study on Prediction of the Exchange rate movements during Covid-19 pandemic using Twitter Sentiment Analysis, Empirical Economic Letters
Susana D, Varshini P (2022) A Study on factors influencing Individual Taxpayers’ compliance usingtheTheory of Planned Behaviour, Journal of Contemporary Research in Management, Volume 17, No.1, pp 15-28.
Susana, D., Preethi, S., Sekar, S. R. R., Prithieep, R., Babu, B. R., & Babu, V. S. (2021, October). Digital screen timeand sleep health of individuals during Covid 19pandemic: Empirical study among different demographic classes in India. In 2021 International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA) (pp. 1-6). IEEE.
Susana D, S. Sreejith, J. K. Kavisanmathi. A Study on Calendar Anomalies in the Cryptocurrency Market. International Working Conference on Transfer and Diffusionof IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.166-177, ff10.1007/978-3-030- 64849-7_16ff. ffhal-03701815
Susana D, J. K. Kavisanmathi, S. Sreejith. Does Herding Behaviour Among Traders Increase During Covid 19 Pandemic? Evidence from the Cryptocurrency Market. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.178-189, ff10.1007/978- 3-030-64849-7_17ff. ffhal- 03701787f

Dr. N. Vijaykumar, Assistant Professor (Sr.Gr.)

Email: vijaykumar@psgim.ac.in

Dr. Vijaykumar N. is a seasoned academic and expert specializing in rural and agricultural marketing, with a keen focus on the commercialization of non-timber forest products. His doctoral research at Kerala Agricultural University delved into institutional strategies for marketing these products, building on his MBA in Agribusiness Management. Combining over six years of teaching and seven years of civil service coaching, Dr. Vijaykumar possesses a comprehensive understanding of marketing and rural development. His research interests span a broad spectrum, including rural marketing, non-timber forest products, services marketing, agribusiness entrepreneurship, brand building, customer relationship management, and participatory rural appraisal. Beyond academia, he actively contributes to fostering entrepreneurship and sustainable development as a faculty member for the Khadi IndiaEntrepreneurDevelopment Program.Dr.Vijaykumar’s deep knowledge ofparticipatory rural appraisal methods complements his academic pursuits, making him a valuable contributor to both the theoretical and practical dimensions of rural and agribusiness marketing.

Thrust Areas and Subjects taught

Research Interest

Agri Business Management, Rural Marketing, Customer relationship management, Non-Timber Forest Products (NTFPs) Marketing, Service marketing

Research Strengths

QuantitativeResearch – SEM models

QualitativeResearch – Participatory rural appraisal (PRA), PRISMA, Systematic Literature Review

Subjects Taught

Custome rrelationship management, Entrepreneurship in WasteManagement, Marketing, Agri business Entrepreneurship, Rural Marketing Management,

Citation

Google Scholar Id	https://scholar.google.com/citations?user=Sq6cm3AAAAAJ&hl=en&oi=sra
LinkedIn	https://www.linkedin.com/in/dr-vijaykumar-n-397944188/
Research Gate	https://www.researchgate.net/profile/Vijay-Kumar-574

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
0	6	9

Recent Publications

Sustainable marketing: Conscious consumerism and public policy perspective. Perception of Kattunayakan tribals on the role of Institution in Collection and marketing of NTFPs in Kerala. Vijaykumar N ISBN no 978-93-822931-1-8. 2024.
InnovativeCo-operative Ventures/ Initiatives. Co-operative interventionin collection and marketing of Non-Timber Forest Products (NTFPs) in Kerala. Vijaykumar N ISBN no 978-93-84161-96-5
Vijaykumar, N., Ushadevi, K. N., & Arularasan, G. S. (2022). Perception of Tribalson Role of Institutions in Collection and Marketing of Non-Timber Forest Products (NTFPs). Asian Journal of Agricultural Extension, Economics & Sociology, 40(11), 464-471. https://doi.org/10.9734/ajaees/2022/v40i111732
Vijaykumar, N., & Ushadevi, K. N. (2022). Problems Faced by Tribals in Collection and Marketing of Non-timber Forest Products (NTFPs) in Kerala, India. AsianJournal of Agricultural Extension, Economics & Sociology, 40(11), 251-258. https://doi.org/10.9734/ajaees/2022/v40i111708
Vijaykumar N , “Research Methodology” with [Service Blueprint with special reference to Honda Motor Company],ISBN978-81-9316-707 6

Dr. S. Narendra Rathnaraj, Assistant Professor(Sr.Gr.)

Email: naren@psgim.ac.in

Dr. S. Narendra Rathnaraj is an Assistant Professor of Marketing at PSG Institute of Management. Possessing a Doctorate in Management with a specialization in Leadership, his academic journey has been diverse. With a Bachelor’s in Mechanical Engineering, Master’s degrees in Human Resource Management and Technology Management, and a Postgraduate Diploma in Labor and Administrative Laws, he brings a unique perspective to his role. His academic achievements are further underscored by qualifying for both the NET and SET examinations in Management.

Before joining PSG, Dr. Rathnaraj contributed to academia as a Guest Faculty at Bharathiar University. His research acumen is evident from his role as a Research Fellow under the RUSA project. Industry experience, gained as an Assistant Manager in R&D at Mahindra and Mahindra,complements hisacademic pursuits.Dr. Rathnaraj’s research iswidely recognized, with publications indexed in prestigious databases like UGC, Scopus, and Elsevier. His contributions to the field are acknowledged through multiple best paper awards at nationaland international conferences. A dedicated scholar and practitioner, Dr. Rathnaraj is committed to advancing management and leadership knowledge.

Thrust Areas and Subjects taught

Research Interest	Social Media Marketing, Advertising, Consumer Behaviour
Research Strengths	QuantitativeResearch – WARPPLS, SEM Analysis
Subjects Taught	Marketing Management, Integrated Marketing Communication, Social Media Marketing, International Business.

Citation

Google Scholar Id	https://scholar.google.com/citations?hl=en&user=D6Sv5awAAAAJ
LinkedIn	linkedin.com/in/narendra-rathnaraj-382aa328
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57204514470
Research Gate	https://www.researchgate.net/profile/Narendra-Rathnaraj

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
2	11	11

Recent Publications

Narendra Rathnaraj S, Ravi varma V, Malar Mathi Krishnan, Satyanarayana Parayitam; Shalini Prieya AD, (2022). Exploring e- waste recycling behaviour intention among the households: Evidence from India, Cleaner Materials. https://doi.org/10.1016/j.clema.2023.100174 (ABDC Listed – Q1)
Narendra Rathnaraj, S., & Vimala, A. (2018). Role of Transformational and Transactional Leaderships in Job Satisfaction: in a Select Public Sector Organisation. SCMS Journal of Indian Management ,15(3), 91-97. (Scopus listed)(UGC Care Listed)
Vimala, A., Rathnaraj, S. N., (2022). A Study on the Alcohol Consumption Pattern in Select Districts of Tamil Nadu. International Journal of Research11(2), 33-43 (UGC Care Listed – 63072)
Rathnaraj, S. N., & Vimala, A. (2021). The Influence of Leadership Styles on Organizational Commitment Among the Employees of Manufacturing Sector. Mukt Shabd Journal, 10(2), 991-997. DOI:10.0014.MSJ.2021.V10I2.0086781.118793(UGC Care Listed – 2347-3150)
Rathnaraj, S. N., & Vimala, A. (2021). A Study on the Impact of Emotional Intelligence on TransformationalLeadershipamongtheManagersofInsuranceSectorinCoimbatoreDistrict. Journal of Interdisciplinary Cycle Research,13(6), 63-73. DOI: 18.0002.JICR.2021.V13I6.008301.3171228966 (UGC Care Listed – 21259).

Dr. D. Sreeanandan, Assistant Professor

Email: sreeanandan@psgim.ac.in

Dr. Sreeanandan is a dynamic economist with a strong academic background and a growing research profile. Currently serving as an Assistant Professor atPSG Instituteof Management, he has made significant contributions to the field through his research, teaching, and publications. His expertise lies in financial behavior, educational financing, business management, and socio-economic issues, which he explores through advanced analytical models. Dr. Sreeanandan’s commitment to knowledge dissemination is evident in hisauthored books and numerous publications in esteemed journals.

Thrust Areas and Subjects taught

Research Interest	Financial Behavior, Educational Financing, Business Management, Socio- Economic Issues and Labor Conditions.
Research Strengths	QuantitativeResearch – SEM models, Logic Model, Circular Model
Subjects Taught	Marketing Management, Integrated Marketing Communication, Social Media Marketing, International Business.

Citation

Google Scholar Id	https://scholar.google.com/citations?user=nnPlURcAAAAJ&hl=en
LinkedIn	https://in.linkedin.com/in/dr-sreeanandan-phd-322077210
Research Gate	https://www.researchgate.net/profile/Sreeanandan
ORCID	https://orcid.org/0000-0003-1498-3514

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Books	OthersResearch Publications
2	4	2	8

Recent Publications

Factors Skulking Educational Loanees in Reaping Loan Utility: Evidences from Kerala, Educational Administration: Theory and Practice, 2024, Vol 30Issue 4,pp. 3844-3856, ISSN2148-2403.
An Introduction of Economics, Charulatha Publishers,Chennai,January2024,ISBN 978-93-5577-766-9.
The Impact of Financial Literacy on Investor well-being: Exploring the medicating Role of Financial behavior and Quality of life, Empirical Economics Letters, September 2023, Vol 22, Special issue 01, ISSN -1681 8997.ABDC Listed.
Quality of Strategic Business Management in Future Growth in IT Sector, Korean Review of International Studies, June 2023 Vol. 16, Special issue 03, ISSN 1226-4741. ABDC Listed
Higher Educational Financing – A Utilitarian Approach, The Review of Finance and Banking, 2023, Vol. 15, issue 1, pp. 41-48, ISSN 2067-3825, UGC Care Listed.

Dr. Firdaus Bashir, Assistant Professor

Email: firdaus@psgim.ac.in

Dr. Firdaus Bashir is a seasoned academic with a comprehensive background in law, business administration, and human resource management. Her doctoral research from Anna University focused on the impact of green human resource practices on organizational performance, with a specific emphasis on green organizational culture.

Dr. Bashir is passionate about creating engaging learning environments through experiential teaching methods. Her research interests span a broad spectrum, including human resource management, sustainability, marketing, and the legal landscape of business. She employs both quantitative and qualitative research approaches to understand how organizations navigate the interplay between internal operations and external challenges. Dr.Bashir has established herself as a leading expert in her field through extensive conference presentations.

Thrust Areas and Subjects taught

Research Interest	Human resource Management Sustainability, Marketing Legal Environment for Business Marketing
Subjects Taught	Managerial Communication, Legal Aspects of Business Labour Legislation and Industrial Relations Social Sensitization for Manager Business Immersion Program

Citation

Google Scholar Id	https://scholar.google.com/citations?user=pSb-YYAAAAAJ&hl=en
LinkedIn	https://www.linkedin.com/in/firdaus-bashir-64945b1b1
Scopus Profile	https://www.scopus.com/authid/detail.uri?authorId=57812349300
Research Gate	https://www.researchgate.net/profile/Firdaus-Bashir

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
2	9	10

Recent Publications

Firdaus Bashir and Santhi, V. ‘Impact of Employee Training on the Environmental Performance and Empirical Evidence from Micro Small and Medium Enterprises’, JournalofEnvironmentalProtectionandEcology,2022,Vol.23,No.4,pp1588-
1596.
Firdaus Bashir and Santhi, V. ‘The Impact of Human Resource Management Practices on Affective Commitment: An Empirical Study in Micro, Small and Medium Enterprises using Partial Least Square Structural Equation Modelling’, Journal of Business Management, South African Journal of Business Management, 2022, Vol 53, No.1, pp 1-10.
Firdaus Bashir ‘The Relationship Between Training and Career Management on Affective Commitment’, In Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP, 2021.
Firdaus Bashir and Santhi. V. ‘Electric vehicle revolution: What’s Driving it?’, National Journal of Technology, 2021, Vol. 2, No.17, pp 7-17.
Firdaus Bashir and Santhi. V. ‘A Breakthrough Collaboration in Creating Consensus between HR Practitioners and Research to Reflect Reality’ The International Journal of Analytical and Experimental Modal Analysis, 2019, Vol. XI, pp 1814-1823.

Dr. T. Priyanga, Assistant Professor

Email: priyanga@psgim.ac.in

Dr. Priyanga brings a wealth of research and teaching experience to her current role as Assistant Professor at PSG Institute of Management (since January 2024). Previously, she honed her skills at KV Institute of Management (2023) and Sri Ramakrishna College (2018- 2019). Dr. Priyanga’s impressive academic journey includes a Ph.D. in Management (2023) from Central University of TamilNadu, an MBA from Anna University(2017),and a B.Tech. in Electrical and Electronics Engineering (2015) from SASTRA University.

Committed to advancing knowledge in marketing, Dr. Priyanga actively presents at conferences and publishes in esteemed national and international journals. Her research delves into critical areas like consumer behavior, social media marketing, and sustainable marketing, demonstrating her focus on contemporary business issues. Notably, her co- authored chapter in an edited book on sustainable marketing highlights her dedication to thought leadership in the field.

Thrust Areas and Subjects taught

Research Interest	Consumer Behaviour, Social Media Marketing, Metaverse
Research Strengths	Quantitative Research – SEM models, Anova, Regression, Confirmatory Factor Analysis, Exploratory Factor Analysis.
Subjects Taught	International Business, Data, Decisions and Operations, Business Law, Project Management, Entrepreneurship Development.

Citation

LinkedIn	PriyangaTamilselvan\|LinkedIn
Scopus Profile	Priyanga’sdashboard\|Signedin(scopus.com)
Research Gate	https://www.researchgate.net/profile/Priyanga-Tamilselvan

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
4	7	3

Recent Publications

Priyanga, T. & Ashokkumar, J. (2022) Consumer Behavior and Potential Niche Marketing of Food Industry during Covid-19 Pandemic. Empirical Economics Letters. Volume 21. Special issue 3. (ABDC C Category).
Priyanga, T. & Ashokkumar, J. (2022) Key Drivers of Purchase Intention among Students: A Perspective of Shopping Using Social Media Applications. World Journal of Management and Economics. Volume 15. Issue 12. (ABDC C Category).
Priyanga, T. & Ashokkumar, J. (2022) Social Media Influencer’s Influence on the Travel Decisions with respect to Kaveri Delta Region. Journal of Management and Science. Volume 12. Issue 5.
Presented and Published a Paper titled “Effect of Organizational Healthcare ManagementPrograms on Employees’ Health Status”at theInternational Journal of Pharma and Bio Sciences (ISSN 0975-6299) through First International ConferenceonSPORTSINJURYPREVENTIONANDMANAGEMENT OrganizedbyNITPondicherry–21stand22ndApril2022.
Priyanga,T.(2018)E-commerce – A market study on online buying behavior. Universal Review.Volume7, IssueXII.(UGC CARE)

Dr. K.S. Madhusudan, Assistant Professor

Email: Madhusudan@psgim.ac.in

Dr. Madhusudan K.S. is a seasoned educator with a distinguished academic background in business administration, human resources, and marketing. Holding a Ph.D. in Organizational Behaviour and Human Resources from Hindustan Institute of Technology and Science, Chennai, and qualifying for UGC-NET Lectureship in Management, he brings a deep understanding of these fields to his role.

A prolific researcher with publications in national and international journals, Dr.Madhusudan K.S. has a proven track record of academic excellence, highlighted by an h- index of two in Scopus. His passion for knowledge sharing extends beyond the classroom, as evidenced by his active involvement in workshops, seminars, and webinars.Committed to innovative teaching methodologies, Dr.Madhusudan K.S. is a certified online teacher and the author of the acclaimed book “Current Trends in Marketing.” With over a decade of experience, he has mentored countless management students, inspiring a passion for human resources and marketing, and preparing them for successful careers in the business world.

Thrust Areas and Subjects taught

Research Interest	Management, Interdisciplinary Contemporary Research
Research Strengths	Quantitative Research – Descriptive Qualitative Research-PRISMA, Systematic Literature Review, Conceptual, Hypothesis development.
Subjects Taught	HRM,Marketing,Marketing Analyticsand HRAnalytics

Citation

Scopus Profile

https://www.scopus.com/authid/detail.uri?authorId=57207820220#tab=cited-by

Publications

Scopus/Web of Science/ ABDC	Conference Presentations	Others
3	20	2

Recent Publications

Madhusudan, K.S., Gee VargheseRobotic Application in Stress Management Among Studentsin India. Lecture Notes in Electrical Engineering, 2021, 698, pp. 671–677.
In competencies among engineering students as an antecedents in stress among engineeringstudents in around Chennai. Madhusudan, K.S., Harihara Sudhan, R.International Journal of Recent Technology and Engineering, 2019, 8(1), pp. 113–11.
A study on mobile-learning an innovative approach for a stress-free learning environment inengineering colleges in around ChennaiMadhusudan, K.S.International Journal of Innovative Technology and Exploring Engineering, 2019, 8(5), pp. 1031–1034