Designation : Assistant Professor (Senior Grade)
LinkedIn: https://www.linkedin.com/in/vijaykumar-n-397944188/
Biography |
Dr.Vijaykumar N is a faculty in the domain of Marketing at PSG IM. He has completed her Doctoral Research on “Institution Intervention in Marketing of Non- Timber Forest Products in Kerala” from Kerala Agricultural University. He holds his MBA-ABM from Kerala Agricultural University. He has more than five year of teaching experience and more than seven years in civil service coaching. His research interests include Rural Marketing, Non- Timber Forest Products, Services Marketing, Social Media Marketing, Brand Management, Customer relationships management & PRA. |
Qualification
Name of the Degree | University/ Institution/ Board | Year of Passing |
Ph.D. (Full time) Rural Marketing Management | Kerala Agricultural University | 2019-2023 |
MBA – ABM Specialization Major: Finance Minor : Marketing | Kerala Agricultural University | 2013-2015 |
BBA Specialization: Marketting |
Don Bosco College Mannuthy | 2010-2013 |
Date of Joining the Institute: 06/03/2023
Experience:
Organization | Designation | Period |
Don Bosco College Mannuthy, Thrissur | Asst. Professor | 1/6/2015 – 17/09/2019 |
Kerala Agricultural University Thrissur | Guest Faculty | 3/4/2017 – 15/03/2019 |
Kerala State Civil Service Academy | Guest Faculty | 1/6/2017 – 30/5/2018 |
Alert Civil Service Academy Thrissur | Faculty | 10/5/2017 – 10/4/2019 |
Government College Thrissur | Mentor | 1/06/2018 – 31/03/2019 |
Part of funded projects of ICAR
Research Grants/Awards
- ICAR – Tribal Sub Plan 2021-22 Conduct of Training / Skill Development /Capacity Building Programme
Participation in Conferences/Workshops:
International : 04 (offline) National :17 (offline)
- 10 Days e-Research Conclave 2020 by Government of Kerala
- International webinar on “rebirth of the indian economy- post pandemic revival stratergies” Bishop cotton Academy of professional management, Bengalure.
- National webinar on “Arewe ready to forecast tourism: A post covidagenta” Government college Thrissur. 29/05/2020
- National conference on Emerging Trends in Management at ELIMS Thrissur.
- International webinar on “The importance of e-learning in a fast changing
world” London School of Business and Finance. - National webinar on “Cyber sequrity during online life and learning” Don
Bosco College Mannuthy, Thrissur. - International webinar on “Agricultural Market Reforms and Market
Intelligence” Anand Agricultural University. 7th& 8th July 2020 - V C PADMANABHAN Memorial Annual Lecture 2014 “Higher Education in Emerging India-Challenges and Opportunities”
- Two Days National Seminar on “The Contours of Indian Banking”on 23rd and 24th October, 2013.
- Seminar on “The Power of Branding” by Mr. Dominic Savio, Vice-President & Kerala Head, DDB Mudra Pvt. Ltd., Cochin on 4th February, 2014.
- Two Days Workshop on “Creativity” by Global Educational Resources Pvt. Ltd., in August, 2013.
- Two Day Workshop on “The Agile Manager- Global Competitiveness of MBA’s” by SB Global Education Resources Pvt. Ltd. on 27th and 28th December, 2013.
- Two Days International Conference on Agribusiness Management – Opportunities and Challenges Sahyadri College of Engineering & Management Manglore.
- Two Days Capacity building programme on Commodity Future Market at central training institute Kerala Agricultural University.
- Two Days National Seminar on “Banking Innovations In India- Trends And Challenges” MES Ponnani College.
Publications (Non Scopus)
- Vijaykumar, N., Ushadevi, K. N., &Arularasan, G. S. (2022). Perception of Tribals on Role of Institutions in Collection and Marketing of Non-Timber Forest Products (NTFPs). Asian Journal of Agricultural Extension, Economics & Sociology, 40(11), 464-471. https://doi.org/10.9734/ajaees/2022/v40i111732
- Vijaykumar, N., &Ushadevi, K. N. (2022). Problems Faced by Tribals in Collection and Marketing of Non-timber Forest Products (NTFPs) in Kerala, India. Asian Journal of Agricultural Extension, Economics & Sociology, 40(11), 251-258. https://doi.org/10.9734/ajaees/2022/v40i111708
Book Chapters
- Chapter in Book – “RESEARCH METHODOLOGY” with [Service Blueprint with special reference to Honda Motor Company] Vijaykumar N ISBN no 978-81-9316-707 6
- Chapter in Book – Emerging Trends in Management. A study on customers attitude towards e-marketing of vegetables with special reference to Farm Fresh Vegetables A study on customers attitude towards e-marketing of vegetables with special reference to Farm Fresh Vegetables Vijaykumar N ISBN no 978-93-5258-632-5. 2016
- Chapter in Book – Innovative Co-operative Ventures/ Initiatives [Harvesting bumper crop through group farming: A case study on adat farmers service co-operative bank] Vijaykumar N -ISBN no 978-93-84161-96-5
Training Programs/ FDP/MDPs conducted:
- Emerging market trends and predictions on post Covid-19 Marketing Scenario
Conferences Paper presentations:
- Presented a paper on Co-operative intervention in collection and marketing of Non-Timber Forest Products (NTFPs) in Kerala at ISSC’s Annual National Research Conference @ Goa on 09th and 10th December 2022.
- Presented a Paper on Innovative Agricultural Model “E-Agri Doctor” at International Conference on Agribusiness Management-Opportunities and Challenges at Mangalore.
- Presented a Paper at National Seminar on “Banking Innovations In India- Trends And Challenges” MES Ponnani College.
- Presented a Paper at National Seminar on “RESEARCH METHODOLOGY” at NASARA College of Arts and Science.
- Presented a Paper at National conference on Emerging Trends in Management at ELIMS Thrissur.
Training Programs/ FDP/MDPs attended:
- Annual National Research Conference – 2022 (09th and 10th December) by ISSC’s
- E-Research Conclave – 2020 (August) by Board of Technical Education – Govt. of Kerala
- Faculty Development Program 2020 (August) by Karpagam Academy of Higher Education, Coimbatore
- Research methodology – 2019 (September) by Government Arts college chalakudy
Guest Lectures/Sessions Delivered
- Legal formalities for setting up of unit – Khadi India during EDP (2023)
- Precautions needed for the sustainability of the unit- Khadi India during EDP (2023)
- Role of Business Analysts – RAMS B-School Ernakulam (2023)
- Research Methodology – RAMS B-School Ernakulam (2022)
- Schemes available for Scheduled Tribes – SulthanBathery Scheduled Tribe Service Cooperative Society (2022)
- Schemes available for Scheduled Tribes- Malampuzha Scheduled Tribe Service Cooperative Society (2022)
- Schemes available for Scheduled Tribes- Thrissur Scheduled Tribe Service Cooperative Society (2022)
- Schemes available for Scheduled Tribes- Mepaddy Scheduled Tribe Service Cooperative Society (2022)
Professional Memberships/ Roles
- Thrissur Management Association
COURSES TAUGHT
# Retail Management # Services Marketing # Consumer behavior # International Business # Management Science # Customer relationships management # Financial derivatives and Risk Management # Business research methodology # Quantitative techniques
Any other information
I had been part of many management fest as External Judge
- Sahrdaya Institute of Management Studies – Best Management Team, HR Game and Marketing Game (2022)
- Tamil Nadu Agricultural University – Best Manager & Business Plan (2022)
- Naipunnya institute of management and information technology- Best Manager (2021)
- Nehru School of Management Kerala– Best Manager (2020)
- Tamil Nadu Agricultural University – Best Manager & Business Plan (2020)
- Naipunnya institute of management and information technology- Best Manager (2020)
- Government College Thrissur– Best Manager & Logistic Game (2019)
- SMS Kuttipuram- Best Manager & Finance Game (2019)
- St Thomas College Thrissur- Best Management Team (2019)
- St Aloysius College Thrissur– Best Manager (2019)
- SreeKeralaVarma College Thrissur- Best Manager (2019)
- Tamil Nadu Agricultural University – Best Manager & Business Plan (2019)
- Nehru School of Management Kerala– Best Manager (2019)
- Naipunnya institute of management and information technology- Best Manager (2019)
- MES School of Management Malappuram– Best Manager (2019)
- SreeKeralaVarma College Thrissur- Best Manager (2018)
- Vimla College Thrissur– Marketing Game (2018)
- St Aloysius College Thrissur– Best Manager (2017)
- Kerala Agricultural University – Marketing Game & Finance Game (2017)