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Dr.Vijaykumar N

Designation : Assistant Professor (Senior Grade)

LinkedIn: https://www.linkedin.com/in/vijaykumar-n-397944188/

Biography
Dr.Vijaykumar N is a faculty in the domain of Marketing at PSG IM. He has completed her Doctoral Research on “Institution Intervention in Marketing of Non- Timber Forest Products in Kerala” from Kerala Agricultural University. He holds his MBA-ABM from Kerala Agricultural University. He has more than five year of teaching experience and more than seven years in civil service coaching. His research interests include Rural Marketing, Non- Timber Forest Products, Services Marketing, Social Media Marketing, Brand Management, Customer relationships management & PRA.

Qualification 

Name of the Degree University/ Institution/ Board Year of Passing
Ph.D. (Full time) Rural Marketing Management Kerala Agricultural University 2019-2023
MBA – ABM Specialization Major: Finance Minor : Marketing Kerala Agricultural University 2013-2015
BBA
Specialization: Marketting
Don Bosco College Mannuthy 2010-2013

Date of Joining the Institute: 06/03/2023

Experience:

Organization Designation Period
Don Bosco College Mannuthy, Thrissur Asst. Professor 1/6/2015 – 17/09/2019
Kerala Agricultural University Thrissur Guest  Faculty 3/4/2017 – 15/03/2019
Kerala State Civil Service Academy Guest Faculty 1/6/2017 – 30/5/2018
Alert  Civil Service Academy Thrissur Faculty 10/5/2017 – 10/4/2019
Government College Thrissur Mentor 1/06/2018 – 31/03/2019

Part of funded projects of ICAR

Research Grants/Awards

  • ICAR – Tribal Sub Plan 2021-22 Conduct of Training / Skill Development /Capacity Building Programme
Participation in Conferences/Workshops:

International : 04 (offline) National :17 (offline)

  1. 10 Days e-Research Conclave 2020 by Government of Kerala
  2. International webinar on “rebirth of the indian economy- post pandemic revival stratergies” Bishop cotton Academy of professional management, Bengalure.
  3. National webinar on “Arewe ready to forecast tourism: A post covidagenta” Government college Thrissur. 29/05/2020
  4. National conference on Emerging Trends in Management at ELIMS Thrissur.
  5. International webinar on “The importance of e-learning in a fast changing
    world” London School of Business and Finance.
  6. National webinar on “Cyber sequrity during online life and learning” Don
    Bosco College Mannuthy, Thrissur.
  7. International webinar on “Agricultural Market Reforms and Market
    Intelligence” Anand Agricultural University. 7th& 8th July 2020
  8. V C PADMANABHAN Memorial Annual Lecture 2014 “Higher Education in Emerging India-Challenges and Opportunities”
  9. Two Days National Seminar on “The Contours of Indian Banking”on 23rd and 24th October, 2013.
  10. Seminar on “The Power of Branding” by Mr. Dominic Savio, Vice-President & Kerala Head, DDB Mudra Pvt. Ltd., Cochin on 4th February, 2014.
  11. Two Days Workshop on “Creativity” by Global Educational Resources Pvt. Ltd., in August, 2013.
  12. Two Day Workshop on “The Agile Manager- Global Competitiveness of MBA’s” by SB Global Education Resources Pvt. Ltd. on 27th and 28th December, 2013.
  13. Two Days International Conference on Agribusiness Management – Opportunities and Challenges Sahyadri College of Engineering & Management Manglore.
  14. Two Days Capacity building programme on Commodity Future Market at central training institute Kerala Agricultural University.
  15. Two Days National Seminar on “Banking Innovations In India- Trends And Challenges” MES Ponnani College.

Publications  (Non Scopus)

  1. Vijaykumar, N., Ushadevi, K. N., &Arularasan, G. S. (2022). Perception of Tribals on Role of Institutions in Collection and Marketing of Non-Timber Forest Products (NTFPs). Asian Journal of Agricultural Extension, Economics & Sociology, 40(11), 464-471. https://doi.org/10.9734/ajaees/2022/v40i111732
  2. Vijaykumar, N., &Ushadevi, K. N. (2022). Problems Faced by Tribals in Collection and Marketing of Non-timber Forest Products (NTFPs) in Kerala, India. Asian Journal of Agricultural Extension, Economics & Sociology, 40(11), 251-258. https://doi.org/10.9734/ajaees/2022/v40i111708

Book Chapters

  1. Chapter in Book – “RESEARCH METHODOLOGY” with [Service Blueprint with special reference to Honda Motor Company]  Vijaykumar N ISBN no 978-81-9316-707 6
  2. Chapter in Book – Emerging Trends in Management. A study on customers attitude towards e-marketing of vegetables with special reference to Farm Fresh Vegetables A study on customers attitude towards e-marketing of vegetables with special reference to Farm Fresh Vegetables Vijaykumar N ISBN no 978-93-5258-632-5. 2016
  3. Chapter in Book – Innovative Co-operative Ventures/ Initiatives [Harvesting bumper crop through group farming: A case study on adat farmers service co-operative bank] Vijaykumar N -ISBN no 978-93-84161-96-5

Training Programs/ FDP/MDPs conducted:

  • Emerging market trends and predictions on post Covid-19 Marketing Scenario

Conferences Paper presentations:   

  1. Presented a paper on Co-operative intervention in collection and marketing of Non-Timber Forest Products (NTFPs) in Kerala at ISSC’s Annual National Research Conference @ Goa on 09th and 10th December 2022.
  2. Presented a Paper on Innovative Agricultural Model “E-Agri Doctor” at International Conference on Agribusiness Management-Opportunities and Challenges at Mangalore.
  3. Presented a Paper at National Seminar on “Banking Innovations In India- Trends And Challenges” MES Ponnani College.
  4. Presented a Paper at National Seminar on “RESEARCH METHODOLOGY” at NASARA College of Arts and Science.
  5. Presented a Paper at National conference on Emerging Trends in Management at ELIMS Thrissur.

 Training Programs/ FDP/MDPs attended:

  • Annual National Research Conference – 2022 (09th and 10th December) by ISSC’s
  • E-Research Conclave – 2020 (August) by Board of Technical Education – Govt. of Kerala
  • Faculty Development Program     2020 (August) by Karpagam Academy of Higher Education, Coimbatore
  • Research methodology – 2019 (September) by Government Arts college chalakudy

Guest Lectures/Sessions Delivered

  • Legal formalities for setting up of unit – Khadi India during EDP (2023)
  • Precautions needed for the sustainability of the unit- Khadi India during EDP (2023)
  • Role of Business Analysts – RAMS B-School Ernakulam (2023)
  • Research Methodology – RAMS B-School Ernakulam (2022)
  • Schemes available for Scheduled Tribes – SulthanBathery Scheduled Tribe Service Cooperative Society (2022)
  • Schemes available for Scheduled Tribes- Malampuzha Scheduled Tribe Service Cooperative Society (2022)
  • Schemes available for Scheduled Tribes- Thrissur Scheduled Tribe Service Cooperative Society (2022)
  • Schemes available for Scheduled Tribes- Mepaddy Scheduled Tribe Service Cooperative Society (2022)

Professional Memberships/ Roles

  • Thrissur Management Association

COURSES TAUGHT

# Retail Management # Services Marketing # Consumer behavior # International Business # Management Science # Customer relationships management # Financial derivatives and Risk Management  # Business research methodology # Quantitative techniques 

Any other information

I had been part of many management fest as External Judge

  • Sahrdaya Institute of Management Studies – Best Management Team, HR Game and Marketing Game (2022)
  • Tamil Nadu Agricultural University – Best Manager & Business Plan (2022)
  • Naipunnya institute of management and information technology- Best Manager (2021)
  • Nehru School of Management Kerala– Best Manager (2020)
  • Tamil Nadu Agricultural University – Best Manager & Business Plan (2020)
  • Naipunnya institute of management and information technology- Best Manager (2020)
  • Government College Thrissur– Best Manager & Logistic Game (2019)
  • SMS Kuttipuram- Best Manager & Finance Game (2019)
  • St Thomas College Thrissur- Best Management Team (2019)
  • St Aloysius College Thrissur– Best Manager (2019)
  • SreeKeralaVarma College Thrissur- Best Manager (2019)
  • Tamil Nadu Agricultural University – Best Manager & Business Plan (2019)
  • Nehru School of Management Kerala– Best Manager (2019)
  • Naipunnya institute of management and information technology- Best Manager (2019)
  • MES School of Management Malappuram– Best Manager (2019)
  • SreeKeralaVarma College Thrissur- Best Manager (2018)
  • Vimla College Thrissur– Marketing Game (2018)
  • St Aloysius College Thrissur– Best Manager (2017)
  • Kerala Agricultural University – Marketing Game & Finance Game (2017)