PSG

Conferences Paper presentations:

INTERNATIONAL CONFERENCES

• “Examining alternative distribution channels for Organic Farming: Case Study of Indian Agricultural Entities” by Dr.R.Chitra, Dr. Paul Hong and Dr. N.Vivek in the International conference on Contemporary Research in Management at PSG Institute of Management, PSG college of technology on Jan 11-12, 2023
•  Examining Employee Attitude in Employer Branding – Implications for IT Industry” by R.Jagajeevan, R.Chitra, N.L.Balasudarsun and R. Yashwanth in the SICBM-2021, International Conference on Rigor, Relevance & Resilience in Business & Management Research (Virtual Mode) conducted from 12-14 February 2021 by Symbiosis Institute of Business Management, Hyderabad in association with – College of Business at Tennessee Tech University, Cookeville, USA Manukau Institute of Technology, Auckland, New Zealand NWU Business School, North-West University, South Africa.
•  “Technology acceptance of using chatbots in the Banking Industry” by R.Chitra, R.Jagajeevan, N.L.Balasudarsun and R. Yashwanth in the SICBM-2021, International Conference on Rigor, Relevance & Resilience in Business & Management Research (Virtual Mode) conducted from 12-14 February 2021 by Symbiosis Institute of Business Management, Hyderabad in association with – College of Business at Tennessee Tech University, Cookeville, USA Manukau Institute of Technology, Auckland, New Zealand NWU Business School, North-West University, South Africa.
•  “Impact of Big data in Healthcare Industry” by Balasudarsun N L , N.Vivek, Diyanesh , Chitra R & R. Jagajeevan in ‘The eighth Global supply chain management conference (GSCM 2020) virtual on “Dynamic Transformation in the Global Business Landscape: Opportunities and Challenges”, from December 3-6, 2020 organized by University of Toledo, Ohio, USA
•  Impact of Demand estimation on Profitability of Organic farm produce supply chain- A Case Study” by R.Chitra, N.Vivek, R.Jagajeevan, & N.L.Balasudarsun in ‘The eighth Global supply chain management conference (GSCM 2020) virtual on “Dynamic Transformation in the Global Business Landscape: Opportunities and Challenges”, from December 3-6, 2020 organized by the University of Toledo, Ohio, USA
•  “ An Empirical Study on Quality of Service delivery by Rural Health Care Centres in Coimbatore District” at the 6th International Conference on Business Management and Economics” held on 22nd December 2017, Colombo, Sri Lanka.
•  “Association of retail store image and staff influence on shopping time spent by the customers in the retail outlets” in the 2nd international conference on advances in management and economics” held on 2nd & 3rd February 2013 in Dubai, UAE.

NATIONAL CONFERENCES

• “Assessing the customer satisfaction ratings for iPhone 14 using sentimental analysis and Kano model” by Mr.Mohammed Riyash and Dr.R.Chitra at CONNAISSANCE 2023 on “Business, Digitalization and Sustainability,” organized by School of Business and Management, Christ University, Bengaluru on 25 February 2023.
•  “Examining the product reviews and understanding the customer satisfaction of iPhone 14 using sentimental analysis” by Dr.R.Chitra andMr.Mohammed Riyash at Virtual International Conference on “Challenges and Opportunities for Entrepreneurship and Business Growth “, 2023 organized by N.L Dalmia Institute of Management Studies and Research (NLDIMSR), Mumbai, India on Feb 17-18 ,2023
•  Impact of Relationship Selling Behaviour on Customer Referrals by Sathish.M, Balasudarsun.N.L, Semila Fernandes & Chitra.Rat the 16th NASMEI International Conference from 19th December to 20th December 2022organized by Great Lakes Institute of Management, Chennai.
•  “Attractiveness of advertisement appeals and influence on individual personality in purchase decision” by R.Jagajeevan, N.L.Balasudarsun and R.Chitra at the 3rd International Conference on the theme ‘Nurturing and Transforming Business Practices in Global Village’ organized by Dr. D. Y. Patil Vidyapeeth Global Business School and Research Centre, Tathawade, Pune on 30th – 31st October 2021
•  “Organic Farming: A Vision Towards Healthy Nation And A Way Towards Sustainable Development” by R.Chitra and B.Subadra Devi in the Virtual International Conference on Make in India: Redefined in a digital Era for Sustainable Development on 27th October 2021 organized by GRD Academy of Management, Coimbatore
•  Effects of Workforce diversity on the conflict in the rural manufacturing industry with reference to Tamilnadu by R.Jagajeevan, R.Chitra, R.Yashwanth, and N.L.Balasudarsun in AICTE Sponsored International E- Conference on “Innovation in Rural Empowerment, Social Dynamics & Welfare in India” on 15th September 2020 organized by Nandha College of Technology, Erode.
•  “Perception of Service Quality Delivery by Rural Health Care Centres in Coimbatore District” by R.Chitra, R.Jagajeevan, N.L.Balasudarsun and R.Yashwanth in AICTE Sponsored International E- Conference on “Innovation in Rural Empowerment, Social Dynamics & Welfare in India” on 15th September 2020 organized by Nandha College of Technology, Erode.
•  “Impact of Social Media on brand image leading to purchase intention with specific reference to Millennial” byR.Chitra, R.Jagajeevan, and N.L.Balasudarsan, in the Virtual International Conference on “Metamorphosis of Modern Management and Research (IC 3MR-2020)” on 13th August 2020 organized by School of Management Studies (SMS), Bannari Amman Institute of Technology, Sathyamangalam, TN
• “ Consumers Perception Towards Organic Food” by R.Chitra and B.Subadradevi in the Virtual International Conference on “Metamorphosis of Modern Management and Research (IC 3MR-2020)” on 13th August 2020 organized by School of Management Studies (SMS), Bannari Amman Institute of Technology, Sathyamangalam, TN
•  “Cohesive Social Media and Traditional Media impacting Brand Equity among Millennials” by R.Chitra, V.Sakthirama and M.Sathish, School of Contemporary Knowledge System, ChinmayaVishwavidyapeeth Adi Sankara Nilayam at 13th NASMEI International Conference from 19th December to 20th December 2019 organised by Great Lakes Institute of Management , Chennai
•  “The Distinctive Inference of Digital Media Advertisement on Brand Awareness and Brand Personality” authored by V.Sakthirama and co-authored by R.Chitra and N.L.Balasudarsun at 13th NASMEI International Conference from 19th December to 20th December 2019 organised by Great Lakes Institute of Management , Chennai.
•  “Social media Communication influencing brand Awareness and Brand Image among Millennials” co-authored by R.Jagajeevan and N.L. Balasudarsun at 7th PAN IIM World Management Conference on “Public Policy and Management: Emerging Issues” from 12th December to 14th December 2019 organized by the Indian Institute of Management, Rohtak
•  “Retention Strategies for Millennials with special reference to IT Sector in Tamil Nadu” by R.Jagajeevan and Coauthored by R.Deepa and R.Chitra at 7th PAN IIM World Management Conference on “Public Policy and Management: Emerging Issues” from 12th December to 14th December 2019 organized by Indian Institute of Management, Rohtak
•  “Issues & Challenges related to Marketing Mix & Information Technology in Rural Marketing” in the 10th International Conference on Business Excellence through Technological Interventions organized by School of Management, Kristu Jayanti College, Autonomous, Bengaluru, India held on 28th & 29th April 2017
•  “Socio Cultural relation between India and United Arab Emirates & Its Impact on Trade & Commerce” in the International Conference on India’s Foreign Policy Transformation: Issues and Challenges , Sponsored by Indian Council of world Affairs” organized by school of Management Studies, Kongu Engineering college held on 30th and 31st March 2017.
•  “Customer preference towards Organic food products” in the National Conference on Matrix Management organized by Management Science Department, Sri Krishna Arts and Science College on 23rd September 2016.
•  “Emotional Intelligence- strategies and practices in HR” in the International Conference on “Transformation for Business Sustainability- Issues and Strategies” organized by school of Management Studies, Kongu Engineering college held on 26th and 27th February 2016.
•  “Social media and Consumer Behaviour” in the National Conference on “Emerging Trends in Consumer Behaviour” organized by GRD Academy of Management held on 25th February 2016.
•  “Digital HR” in the National Conference on HR Techonology Trends- A Revolution in the world of Work, organized by SNR Sons College held on 12th January, 2016
•  “A study on Impact of packaging by retailers towards consumer buying decision with special reference to kannan Departmental stores” in the International Conference on “Emerging Paradigms in Management Research” jointly organised by faculty of Management, Vivekananda Institute of Information and Management Studies for Women, Tiruchengode in association with Mother Teresa Women’s University held during 27-28 February 2014.
• “Reverse Innovation: An overview” at the two day National conference on “Rural Entrepreneurship: An inclusive strategy for managing retail imbalances” during 18th and 19th December 2013 organised by Sree Saraswathi Thyagaraja college.
• “Evaluating the Customer Loyalty through Service Quality Dimensions” at the National Conference on “Emerging Trends in Business” organised by Christ University, Bengaluru during 12th and 13th December 2013
•  “Innovative Approach in Marketing Management” in 2nd National Conference on “Innovative Approaches in Business Horizon” on 22nd March 2013 organised by the Department of Management Studies, Nandha College of technology, Erode.
•  “Digital Consumerism in Retailing: The New Wave for Future” in the National Conference on “Building Futuristic Organisation: Developing Sustainable Competitive Strategies” on 9th March 2013 at GRGSMS
•  “Factors Affecting Customers Purchase Intention towards Branded Apparels” in the in the 2nd International Conference on “International Marketing in Asia Pacific: Issue and Challenges 2013” organized by GRD Institute of Management during 7-8th March 2013.
•  “ An empirical study on behavioral intentions of the supermarket customers in Coimbatore” in the 2nd International Conference on “International Marketing in Asia Pacific: Issue and Challenges 2013” organized by GRD Institute of Management during 7-8th March 2013.
•  “A Study on Indian Retail Sector” in the National Conference on “Impact of FDI in Retail Sector” organized by Hindustan College of Engineering and Technology on 6th March 2013.
•  “ Assessing retail store image, travel distance, satisfaction, behavioral intentions of the customers with reference to Coimbatore city” in the 3rd national conference on “Emerging trends in Business” held on 28th & 29th January 2013 at Christ University, Bengaluru.
•  “Measuring retail staff influence over customers shopping Behavior” in the “New Frontiers in Management- A National Convention” held on 17th November 2012 in Navraj Academy for Managerial Excellence.
  • “Global Human resource Cadre beyond 2020” in the one-day UGC-sponsored National Conference “New Vistas for the Business Beyond 2020” on 18th September 2012 at BSMED, Bharathiar University, Coimbatore.
•  “Progress and emerging issues and challenges in India Beyond 2020” in the one-day UGC-sponsored National Conference “New Vistas for the Business Beyond 2020” held on 18th September 2012 at BSMED, Bharathiar University, Coimbatore.
•  “Warehouse Receipt financing” in the National Conference on ‘Innovative Management practices in modern business era’ held at Nanda College of Technology, Department of Management Studies Erode on 22nd March 2012.
•  ‘A study and analysis on equity share price behavior of selected companies listed in NSE India’ in the National Seminar “India Inc. as a global superpower” held on 23rd and 24th February 2012 in Periyar Institute of Management Studies, Periyar University
•  Green Banking for sustainable development in the National level Conference on “Advanced Management Concepts” on 16th December 2011 in RVS Faculty of Management and won 2nd place

CASE STUDY DEVELOPMENT

•  “Why Should customers Defect?” in the Case writing and presentation contest for faculty as a part of Teachers Day Celebration organized by Confederation of Indian Industry, Coimbatore zone in September 2013
• Comprehensive Organic Agri-Business model for sustainable profits for AIMS Best Case Award in 32nd AIMS annual convention on 16th August 2021

Training Programs/ FDP/MDPs attended:

• Attended a workshop on “How to publish studies in Top Tier Journals and Publishing Qualitative studies in Management Research” on 11th December 2019 at Indian Institute of Management, Rohtak
• Attended Online FDP on “Workshop on Case Method: Teaching, Writing& Simulation” by IIM Indore from October 19-23, 2020
•  Attended one-week online FDP on “Obtaining Accreditation for B Schools” organized by XIME, Chennai from March 15 to 19, 2021.
•  Attended one day AICTE FDP on Student Induction Program on 20th September 2021
•  Attended a 5-day FDP-SI “Universal Human Value Online – “AICTE Incorporating Universal Human Values in Education (An AICTE Initiative)” from 25th to 29th October 2021.

Guest Lectures/Sessions Delivered

Delivered a guest lecture for Dr.NGP Institute of Technology, Coimbatore for the MBA students on the topic “I 4.O and Digitization” on July 13, 2021

Professional Memberships/ Roles

CMA – Students Chapter coordinator

COURSES TAUGHT

Business Environment
Marketing Management
Consumer Behaviour
Retail Management
Research Methodology
Fundamentals of Management Concepts
Management Concepts