PSG

Dr. Mansurali is an avid researcher and a well-rounded management academician with proven leadership and innovative teaching skills with special interest in the areas of Analytics, Marketing and Applied Research. He has an excellent publishing track record with the several publications in National and International level refereed journals to his credit. He has participated in several Conferences and Workshops on Analytics, Case Teaching & Writing and Research Methodology. Before joining the world of academics, he worked with Janalakshmi Financial Services as Area Head (Sales) at Chennai. He pursued his BCA from PSG College of Arts and Science and MBA from PSGIM. He has also completed PGDCA M.Sc. Applied Psychology and certification courses on Digital Marketing, Business Analysis using Excel and Tableau. He has received funding from the University Grants Commission to conduct research in the area of Microfinance. He received the “Best All Rounder Award” during his MBA, distinction during his BCA for his contributions in academic and extracurricular areas. He also engages students academically and train them in marketing and soft skills to help them pursue a career of their choice successfully.

1. Mansurali, A & Swamynathan, R. (2016), ‘Enhancing Livelihood of Below Poverty Line Women – Understanding the Role of Microfinance Institutions’, Asian Journal of Research in Social Sciences and Humanities Vol. 6, No. 4, April 2016, pp. 276-284.
2. Mansurali, A., Fezeena Khadir & Swamynathan, R. (2016), ‘Antecedents of Inpatient Complaining Behavior’, Journal of Ethno Medicine; 10(3), 325-335
3. Mansurali.A, Lakshmanan.R & Swamynathan (2015), “Empirical Study on Social Initiatives of Small and Medium Enterprises (SMEs) in Indian Apparel Industry” FIBRES & TEXTILES in Eastern Europe, 24, 2(116),8-14.
4. Mansurali, A & Swamynathan, R. (2015), ‘Women Empowerment through Microfinance Institutions with a special focus on Socio- Economic, Financial & Personal Indicators ‘,International Journal of Retailing and Rural Business Perspectives, 4(4), 1894-1899.
5. Mansurali A, Umesh Chandrasekhar, Swamynathan, R., (2013), ‘Mall Mania: A Study of Factors Influencing Consumers’ Preference Towards Shopping Malls in Coimbatore City’, The IUP Journal of Marketing Management, 12(4), 29-41
6. Mansurali, A & Harish V & Sudharani R (2018), Why Universities should push for E books? A means of University Reforms?’, Asian Journal of Distance Education, 13(1), 120-136

1. Mansurali, A (2018), Perception and Awareness Level of Potential Customers towards Electric Cars, International Journal for Research in Applied Science & Engineering Technology (IJRASET), Vol.6, No.3, pp.359-362.
2. Mansurali, A & Harish V (2018), Social media usage and addiction among youngsters, International Journal of Creative Research Thoughts (IJCRT), Vol.6, No.1, pp.2315-2322
3. Mansurali, A & Swamynathan, R. (2018), Selfie-Marketing, Exploration of the User Profile, International Journal of Current Research, Vol.10, No, 2, pp.66076-66078.
4. Mansurali, A & Ramkumar. (2018)The new g kith and kin of brand equity – selfie marketing, International Journal of Current Research in Life Sciences, Vol.7,no.1
5. Mansurali, A & Harish V (2018), ‘Online reviews and ratings’ impact on purchasing decisions, Research Review International Journal Of Multidisciplinary,Vol.3,no.1, pp.50-54
6. Mansurali, A., & Swamynathan, R. (2017), ‘A study on purchase intent drivers and empowerment of women by Microfinance Institutions – Thesis Abstract’, Journal of Contemporary Research in Management, 12(1), 49
7. Mansurali, A & Swamynathan, R. (2013), A review on MFIs efficiency & its impact scenario’, Journal of Contemporary Research in Management, 8(3), 43-54
8. Mansurali, A & Swamynathan, R. (2014), ‘A Study on Compact Fluorescent Lamps – Awareness and Utilization among Households in the District of Coimbatore, India’, International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 1(6), 100-106.
9. Mansurali, A, Swamynathan, R, Vanathi.R. (2013),’The Sparkling in Supply Chain – An Exploratory study on Sivakasi Fireworks Industry’, Gurukulam Journal Of Management Research, 1(2), 48-58.
10. Mansurali A, Umesh Chandrasekhar, Swamynathan, R., (2013), ‘Voting intentions of the young Coimbatore electorate- an opinion study on the fore coming general elections’, Gurukulam Journal Of Management Research , 1(1), 28-46
11. Mansurali, A & Vanathi.R. (2012), ‘A study on the factors influencing the usage preference of credit cards by card holders in Coimbatore’, Journal of management science, 1(10), 33-40.
12. Mansurali.A, Harish V & Sudharani (2018), A survey of e-book awareness and usage amongst students belonging to arts and science colleges and engineering colleges in Coimbatore, Journal of Contemporary Research in Management, 2(12)
13. Mansurali & Mohammed Tariq (2018), Segmenting the Satisfied Customers of Indian Fast Food Industry – Application Of Enhanced Bat Optimization With EBO-Fcm Clustering Algorithm,6th International conference on Business Analytics & Intelligence 2018, IK International publishing house pvt ltd, New Delhi

• Worked as a Marketing Research Consultant – “Tapping Agro based Business Opportunities” for Rajshree Sugars & Chemicals during the period June 2015 –June 2016.
• Worked as Marketing Consultant – “Promotions and Franchise Launch” for Meat n Eat during the period January 2017 to April 2017
• Worked as Marketing Consultant – “Marketing tool creation & Client Acquisition” for Coitor Tech during the period July 2016 to May 2017

• Editorial Member – CRC Press
• Analytics Society of India
• Retailer Association of India
• Chairman – Question Paper Board – Alagappa University
• Advertising club of Coimbatore
• Coimbatore Management Association

1. Effect Of Reviews And Ratings On Purchase Decision -With Special Reference To E –Retail ” Presented (presented by Co-author) in ATHENAEUM 2018, BIM Trichy held at IIT Chennai – 9-10 February 2018
2. The New G Kin of brand equity – Selfie Marketing” Presented in the 11 Th NASMEI – International Marketing Conference held at Great Lakes Institute of Management – December 23-24, 2017
3. Inclusion of Financially Excluded Fraternity – A Study on Microfinance Institutions & its Impacts – Presented in the ATHENAEUM 2016 held at BIM, Trichy – February 12-13, 2016
4. A study on intent drivers of purchase intent for BOP Women Presented in the 10th NASMEI – International Marketing Conference held at Great Lakes Institute of Management – December 23-24, 2016.
5. Women’s empowerment through micro finance institutions in Coimbatore district, Tamilnadu Presented in the International conference on Sustainable business models in the emerging Global Economy held at DOMS, BMS College of Engineering – November 13-14, 2014.
6. A Review on MFI Efficiency & Its Impact Scenario- Presented in the Seventh National Conference on Business Research, held at PSG Institute of Management, Coimbatore, – November 23-24, 2012.
7. A study on the factors influencing the usage preference of credit cards by card holders in Coimbatore – Presented in the National conference on Innovative Management Practices for Global Competitiveness held at SRI VASAVI College, Erode, – December 22, 2012.
8. Mall Mania – To study the factors influencing consumer’s choice towards mall in Coimbatore city – Presented in the National conference on Business Recent Trends in Marketing – Opportunities and challenges held at DOMS – NIT, Trichy – February 22, 2013
9. A study on the effectiveness of response for civic service complaints in the city of Coimbatore- Presented in the 6th International Conference on Excellence in Research and Education (CERE-2014 held at IIM Indore – May 8-11, 2014.
10. Implementation of 5S: An essential improvement tool for MSME’s- Presented in the International conference on Sustainable business models in the emerging Global Economy held at DOMS, BMS College of Engineering – November 13-14, 2014.
11. Green Building – Presented in the International conference conducted by Vivekananda Institute Of Management Studies & The Gandhigram Rural Institute held at Vivekananda college – February 18, 2015
12. The need for applying project management practices in construction industry – Presented in the International conference conducted by Vivekananda Institute Of Management Studies & The Gandhigram Rural Institute Held At Vivekananda College – February 18, 2015.
13. Whatsapp is here to Stay – Presented in the 9 Th NASMEI – International Marketing Conference held at Great Lakes Institute of Management – December 26-27, 2015.
14. Mall Mania – Presented in the 9 Th NASMEI – International Marketing Conference held at Great Lakes Institute of Management – December 26-27, 2015.
15. Role of Visual Merchandising in Carbonated Soft drinks industry Presented in the 10 Th NASMEI – International Marketing Conference held at Great Lakes Institute of Management – December 23-24, 2016.
16. Keep Calm! It’s about Selfie – Presented in the AIMS Regional Conference held at PSG Institute of Management – January 05-06, 2017.
17. E-BOOKS Awareness, Adoption and Acceptance of E books – Presented in the AIMS Regional Conference held at PSG Institute of Management – January 05-06, 2017.
18. Social Media Addiction – A Study On Digital Natives And Its Domino Effects- Presented in the NASMEI Summer Marketing Conference held at IIM, Indore – July 27-29, 2017
19. Social Media Addiction – A Study On Screenagers And The Possessions- Presented in the Digital Marketing International Conference held at SDM, Mysore – October 26-27, 2017.
20. E- Books Presented in the Digital Marketing International Conference held at SDM, Mysore – October 26-27, 2017.
21. Segmenting the Satisfied Customers of Indian Fast Food Industry – Application Of Enhanced Bat Optimization With EBO-Fcm Clustering Algorithm Presented in the ICBAI 2018- Business Analytics Conference held at IISc Bangalore during December 20-22, 2018

1. Faculty Development Workshop on “Machine learning” conducted by IIM Bangalore during May2018
2. Workshop on “Data Visualization” conducted by IMT Nagpur during January 2019
3. Faculty Development Workshop on “Case Writing and Case teaching” conducted by XIME, Bangalore during 2013
4. Workshop on Research Methodology Using SPSS conducted by SVPITM during 2013
5. Workshop on SPSS conducted by SPSS South Asia Pvt Ltd during 2013

1. Organised a Marketing Bootcamp “Synchrona” in 2015
2. Organised a design workshop “India deisgn” in the year of 2016 & 2017
3. Organised a workshop “Business Applications” using Machine learning during March 2018

1. A session on Libraries for community development at the District Library Association during July 2015
2. A session on Marketing Metrics for Coimbatore Management Association during November 2015
3. A session on User Needs & Expectations at the national conference for librarians during November 2016
4. A session on What is Good Research & Research Techniques at SVPITM during April 2017
5. A session on Research & SPSS Methodology at IFET during January 2017
6. A session on Business Analytics at CIT during August 28, 2018

1. Digital marketing – University of Illinois, October 2017 Coursera
2. Business Analyst Using Excel – SKILL FIN Academy 2018