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VIJAY KUMAR N

ASSISTANT PROFESSOR (SR.GR) | Marketing

vijaykumar@psgim.ac.in

Profile Summary

A passionate faculty with six years of experience in teaching and more that two years of experience in entrepreneurship. Also mentored more than 1000 student in Kerala and Tamil Nadu.

Subjects Handled

Rural-Marketing-Management CRM Marketing-Management Retail-Management Service-Marketing

Experience

  • Guest Faculty

    Kerala Agricultural University Thrissur (2017-03-03 - 2019-04-15)

  • Asst. Professor

    Don Bosco College Mannuthy, Thrissur (2015-06-01 - 2019-09-17)

Publications

  • A STUDY ON THE COGNITIVE AND HEDONIC FACTORS OF AUGMENTED REALITY IN INFLUENCING PURCHASING INTENT IN ONLINE SHOPPING IN INDIA

    SN COMPUTER SCIENCE (2025)

Book Chapters

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Books

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Patents

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Awards

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Projects

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Guided PhDs

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Events Attended

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Events Organized

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