Profile Powered by Laudea ERP
Faculty Picture

VIJAY KUMAR N

ASSISTANT PROFESSOR (SR.GR) | Marketing

vijaykumar@psgim.ac.in

Profile Summary

A passionate faculty with six years of experience in teaching and more that two years of experience in entrepreneurship. Also mentored more than 1000 student in Kerala and Tamil Nadu.

Subjects Handled

Rural-Marketing-Management CRM Marketing-Management Retail-Management Service-Marketing

Experience

  • Guest Faculty

    Kerala Agricultural University Thrissur (2017-03-03 - 2019-04-15)

  • Asst. Professor

    Don Bosco College Mannuthy, Thrissur (2015-06-01 - 2019-04-15)

Publications

  • AI CHATBOTS IN BANKING: EXPLORING KEY FACTORS INFLUENCING CUSTOMER SATISFACTION THROUGH THE EXTENDED E-SQUAL MODEL

    INTERNATIONAL CONFERENCE ON INTELLIGENT & INNOVATIVE PRACTICES IN ENGINEERING & MANAGEMENT (IIPEM), (2025)

  • A STUDY ON AUGMENTED REALITY’S IMPACT ON ONLINE SHOPPING IN INDIA: ENHANCING CONSUMER EXPERIENCE AND BEHAVIOUR.

    COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)

  • A STUDY ON THE COGNITIVE AND HEDONIC FACTORS OF AUGMENTED REALITY IN INFLUENCING PURCHASING INTENT IN ONLINE SHOPPING IN INDIA

    SN COMPUTER SCIENCE (2025)

Book Chapters

  • AI CHATBOTS IN BANKING: EXPLORING KEY FACTORS INFLUENCING CUSTOMER SATISFACTION THROUGH THE EXTENDED E-SQUAL MODEL

    2024 INTERNATIONAL CONFERENCE ON INTELLIGENT & INNOVATIVE PRACTICES IN ENGINEERING & MANAGEMENT (IIPEM) - IEEE (March 04, 2025)

Books

    -

Patents

    -

Awards

    -

Projects

    -

Guided PhDs

    -

Events Attended

  • Pedagogy and Research Methods

    April 07, 2025 (FDP)

Events Organized

  • INAUGURATION OF B-SCHOOL BISTRO

    OTHERS - March 17, 2023

  • E-CELL TALK SERIES

    GUEST LECTURE - December 21, 2023

  • E-CELL TALK SERIES

    GUEST LECTURE - January 11, 2024

  • E-CELL TALK SERIES

    GUEST LECTURE - February 28, 2024

  • E-CELL CROSSWORD CHALLENGE

    OTHERS - February 29, 2024

  • E-CELL TALK SERIES

    GUEST LECTURE - March 09, 2024

  • E CELL TALK SERIES 1 - THE FUTURE OF FOOD BUSINESS: TRENDS, INNOVATIONS AND ENTREPRENEURIAL OPPORTUNITIES

    GUEST LECTURE - August 07, 2024

  • E CELL TALK SERIES 2 - GLOBAL COLLABORATION OPPORTUNITIES FOR TECH START-UPS

    GUEST LECTURE - September 13, 2024

  • WELCOMING THE FRESHERS TO E CELL & FORMATION OF CORE COMMITTEE

    ORIENTATION PROGRAMME - October 10, 2024

  • TALENT NIGHT STUDENT EXPO

    OTHERS - October 24, 2024

  • GUEST LECTURE ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

    GUEST LECTURE - November 14, 2024

  • ROLL THE BALL- ENTREPRENEURIAL FUN GAME FOR E-CELL MEMBERS

    REFRESHER COURSE - November 14, 2024

  • E CELL TALK SERIES 3 - CHALLENGES FACED BY ENTREPRENEURS

    GUEST LECTURE - November 14, 2024

  • E-CELL TALK SERIES

    GUEST LECTURE - January 23, 2025

  • E CELL TALK SERIES-4 - BEYOND THE PITCH: UNDERSTANDING FUNDING OPTIONS AND EVALUATION METRICS FOR STARTUPS

    GUEST LECTURE - January 23, 2025

  • BIZ-QUIZ 2025 - ENTREPRENEURIAL QUIZ FOR E-CELL MEMBERS

    REFRESHER COURSE - February 13, 2025

  • PANEL DISCUSSION

    OTHERS - February 20, 2025

  • PANEL DISCUSSION - BREAKING BARRIERS: THE JOURNEY OF FIRST-GENERATION ENTREPRENEURS

    OTHERS - February 20, 2025

  • LISTEN, OBSERVE, ASSESS AND RESPOND: A GUIDE TO THOUGHTFUL ACTION

    WORKSHOP - March 06, 2025

  • E-CELL TALK SERIES

    GUEST LECTURE - August 21, 2025

  • TALENT NIGHT STUDENT EXPO

    OTHERS - September 18, 2025