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VIJAY KUMAR N

ASSISTANT PROFESSOR (SR.GR) | Marketing

vijaykumar@psgim.ac.in

Profile Summary

A passionate faculty with six years of experience in teaching and more that two years of experience in entrepreneurship. Also mentored more than 1000 student in Kerala and Tamil Nadu.

Subjects Handled

Rural-Marketing-Management CRM Marketing-Management Retail-Management Service-Marketing

Experience

  • Guest Faculty

    Kerala Agricultural University Thrissur (2017-03-03 - 2019-04-15)

  • Asst. Professor

    Don Bosco College Mannuthy, Thrissur (2015-06-01 - 2019-09-17)

Publications

  • AI CHATBOTS IN BANKING: EXPLORING KEY FACTORS INFLUENCING CUSTOMER SATISFACTION THROUGH THE EXTENDED E-SQUAL MODEL

    INTERNATIONAL CONFERENCE ON INTELLIGENT & INNOVATIVE PRACTICES IN ENGINEERING & MANAGEMENT (IIPEM), (2025)

  • A STUDY ON AUGMENTED REALITY’S IMPACT ON ONLINE SHOPPING IN INDIA: ENHANCING CONSUMER EXPERIENCE AND BEHAVIOUR.

    COMMUNICATIONS IN COMPUTER AND INFORMATION SCIENCE (2025)

  • A STUDY ON THE COGNITIVE AND HEDONIC FACTORS OF AUGMENTED REALITY IN INFLUENCING PURCHASING INTENT IN ONLINE SHOPPING IN INDIA

    SN COMPUTER SCIENCE (2025)

Book Chapters

  • AI CHATBOTS IN BANKING: EXPLORING KEY FACTORS INFLUENCING CUSTOMER SATISFACTION THROUGH THE EXTENDED E-SQUAL MODEL

    2024 INTERNATIONAL CONFERENCE ON INTELLIGENT & INNOVATIVE PRACTICES IN ENGINEERING & MANAGEMENT (IIPEM) - IEEE (March 04, 2025)

Books

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Patents

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Awards

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Projects

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Guided PhDs

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Events Attended

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Events Organized

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