SAKTHIRAMA VADIVELU

Profile Summary

Dr. V. Sakthirama is a distinguished Assistant Professor at PSG Institute of Management, PSG College of Technology, Coimbatore. She has carved a niche for herself in the fields of management, consumer behavior, and supply chain management with a particular focus on sustainable development goals and business strategies in the Indian context. She began her academic journey with a B.Tech in Horticulture from Tamil Nadu Agricultural University, followed by an MBA and a PhD in Agribusiness and Development Management from the same institution. Dr. Sakthirama's professional journey is marked by significant research and teaching roles. She served as a Post-Doctoral Fellow at the Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, funded by the University Grants Commission from 2014 to 2019. Her research focused on exploring and analyzing the supply chain of organic food products and modelling organic consumer buying behavior in Tamil Nadu. In addition to her research, Her teaching philosophy centres around fostering students' learning and engagement through enthusiastic discussions and innovative pedagogical techniques. She is proficient in various business analytical tools, including Amos, R, Nvivo and Python, which she integrates into her teaching and research. Dr. Sakthirama's contributions to academia are complemented by her extensive publication record, including 21 international and 7 national research articles, 2 books, 10 book chapters, and numerous teaching manuals. She has also been actively involved in organizing and participating in national and international conferences, workshops, and seminars. Her accolades include the Best Doctoral Thesis Award from Navraj Educational Trust in 2016, the Professor MS Swaminathan Best Young Scientist Award from Bose Science Society in 2017, and various research assistantships and fellowships. Her research interests include sustainable agricultural supply chain, Agri technology intervention, and consumer behaviour.