PSGIM
Distinguished Alumni



Intercollegiate Management Fest Srijana 2024                                     2024 ADMISSIONS OPEN. APPLY NOW
Home DR. BASHAR S GAMMOH

DR BASHAR S GAMMOH

Associate Professor of Marketing
Department: Marketing and International Business
Office: Stranahan Hall – 3050
Telephone: (419) 530 – 2091
Fax: (419) 530 – 4610
Email:bashar.gammoh@utoledo.edu

 

Dr. Gammoh is an Associate Professor of Marketing in the Department of Marketing & International Business at the University of Toledo. He holds a Ph.D. in Marketing from Oklahoma State University, an MBA from University of Jordan, and a BS in Economics from University of Yarmouk. Dr. Gammoh teaches undergraduate and graduate courses in marketing strategy and brand management. His research interests are in the areas of marketing strategy, brand management and cross-cultural international marketing issues. His research has appeared in several journals such as European Journal of Marketing, Psychology & Marketing, Marketing Letters, Journal of Product & Brand Management, Journal of Personal Selling & Sales Management, Journal of Global Marketing, Journal of Services Marketing, International Journal of Electronic Commerce, and Journal of Customer Behavior and in several national and regional conference proceedings.