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Home DR. B.UMA MAHESWARI

Dr UMA MAHESWARI B

Designation : Associate Professor

LinkedIn: HTTPS://WWW.LINKEDIN.COM/IN/DR-B-UMA-MAHESWARI-81A94B52/

Dr B.Uma Maheswari is an Associate Professor of the decision sciences stream at PSG Institute of Management, Tamil Nadu, India. An academician with around two decades of experience she specializes in the field of data science, strategic management, business analytics, design thinking and entrepreneurship. She along with her colleague Dr Sujatha authored a book titled ‘Introduction to Data Science, Practical approach with R and Python’ published by Wiley as part of their Emerging Technology series in 2021. Her book “Predictive Analytics for Data Driven Decision Making – Tools and Techniques for Solving Real World Problems” has been published by Nova Science publishers, New York in 2022.She is a gold medallist in her MBA program from PSG College of Technology and a University Rank holder during her under graduation. She has undergone training with various prestigious institutions across the globe. She has been certified by Great Lakes Institute of Management and University of Texas, Austin for completion of the Post Graduate Program in Business Analytics and Business Intelligence in 2020. She is a Master trainer in Design thinking certified by The School of Design Thinking, Chennai. She has been certified by the Wharton Business School, University of Pennsylvania for the completion of their course on Customer Analytics, People Analytics, Accounting Analytics and Operations Analytics. She has also completed a Certificate Program for Entrepreneurship Training conducted by the Whadwani Center for Entrepreneurship, ISB, Hyderabad and training modules in Strategic Management conducted by the IIT and IIM. She has also published many research papers in various national and international journals and has been recognized for her research in various forums. She conducts several training programs in the domain of data science & business analytics and is well versed in R, Python and Tableau. She created and launched a One-year Executive program in Data Science. She is member of the core Accreditation team.

Qualification

Degree

University

Year

PhD

Anna University

2017

MBA

Bharathiar University

1997

PGPBABI

Great Lakes Institute of Management and Texas University, Austin

2020

ADBM

AIMA

2004

B.Com

Bharathiar University

1995

Date of Joining the Institute: 13/03/2003

Administrative Roles

Role Period
Core member Accreditation team 2020-till date
Secretary, PSG Management Alumni Association 2011-2014
Other academic qualification
  • Introduction to Data Science in Python by University of Michigan on Coursera-https://coursera.org/share/722d2fc8a53af8403987bc4e85e99bea on July14, 2020
  • Intro to Tensorflow by Google cloud on July 4,2020
  • Business Analytics, a 5-course specialization by University of Pennsylvania on Coursera. Specialization Certificate earned on April 19, 2017 https://www.coursera.org/account/accomplishments/specialization/certificate/AJKB2MHBBD7H
  • The Data Scientist’s Toolbox by Johns Hopkins University on Coursera. Certificate earned on, November 28, 2018
    .https://www.coursera.org/account/accomplishments/certificate/2CTKNCDLUAC4

Research Grants/Awards

  • Dr B.Uma Maheswari, Dr D.Kavitha and Dr R.Sujatha won the Gold medal for their case titled “Milky Mist: A compelling story of how a modest milk business became a household brand” at the Best-Case Study Contest, as part of the 33rd Annual Management Education convention of the Association of Indian Management Schools (AIMS) held at GNIMS, Mumbai, Aug 25 to 27, 2022.
  • R.Sujatha, D.Kavitha and B.Uma Maheswari won the Best-case award for the case titled ” Access Technology – Managing Knowledge in Project Based Environment – A Challenge” in Annual Case Competition 2022 conducted by K J Somaiya Institute Management, Mumbai.
  • Won the Outstanding Academic Achievement award for the year 2021-22 from PSG Institute of Management
  • B.Uma Maheswari, Selva Gomathy, R.Sujatha and D. Kavitha received the Best paper award for the paper entitled “Will CSK win IPL 2022 ? Application of Machine learning algorithms in Sports” in 1st international conference on Artificial Intelligence and Data Science (ICAIDS – 2022) organized by the SRM Institute of Science and Technology, Ramapuram in Association with Object Automation Solutions Pvt. Ltd, Open Power, IBM, Institute, X-Scale Solutions on 4th & 5th March, 2022.
  • Received the Distinguished paper award for the paper titled ” A study on impact of Industry 4.0 on supply chain efficiency among manufacturing firms” by Sujatha R, Uma Maheswari B and Ivan Kenny Raj, presented at the International Conference on Industry 4.0 and Advanced manufacturing held during 11-12, Jan 2022 at Indian Institute of Science, Bangalore.
  • UGC – A minor research project proposal in the topic “A study on the contribution of small family run business to the Indian economy and development of a strategic module to ensure enhancement in their performance” worth Rs1, 90,000 completed in the year 2013.
  • Awarded the “PSG Teacher of the year award 2018” by PSG Institutions in recognition of the significant achievements and meritorious contributions on the occasion of Teachers Day Celebrations 2018,
  • Won the Gold medal – AIMS JL Batra Best Research Paper award during 30th AIMS Annual Management Convention 2018, 30th Aug -1st Sep 2018 for the paper titled- ‘Sustainability framework for Small and medium enterprises: An Interpretive Structural Modelling approach’.
  • Awarded the Outstanding Paper Award in the INFOMS Best paper competition at International Conference on Management and Information System(ICMIS-17) organized by the International Forum of Management Scholars (INFOMS) and Chitkara University, at Bangkok Sep 25-27, 2017 “Inter-organizational collaboration for CSR: An exploratory study”.
  • Silver Medal in the Best Case Presentation Contest for the case on Suguna Poultry at the 19th AIMS National convention held at IIM Kolkata (Aug 2007)
Executive program

Created and launched the One-year Executive program in Data Science

Consultancies

Strategic consultancy for Shawdowtronics from Dec 2020 to March 2021 worth Rs2,50,000

Books

  • B.Uma Maheswari and R.Sujatha(2021), Introduction to Data Science , Practical approach with R and Python, Wiley publications.
  • Ashok Kumar L., Sujatha R., Uma Maheswari B. (2022). Predictive Analytics for Data Driven Decision Making – Tools and Techniques for Solving Real World Problems. Nova Science publishers.( Scopus indexed) DOI: 10.52305/RZBM7280

Publications ( Scopus)

  • Uma Maheswari, B., Chandran, H.S., Sujatha, R., Kavitha, D. (2023). Application of Machine Learning Algorithms for Creating a Wilful Defaulter Prediction Model. In: Bhateja, V., Sunitha, K.V.N., Chen, YW., Zhang, YD. (eds) Intelligent System Design. Lecture Notes in Networks and Systems, vol 494. Springer, Singapore. https://doi.org/10.1007/978-981-19-4863-3_36.
  • R. Sujatha*, B. Uma Maheswari and A. Mansurali (2022). Application of machine learning algorithms to predict survival of micro small and medium enterprises in India, Int. J. Data Analysis Techniques and Strategies, Vol. 14, No. 4, 2022, Inderscience Enterprises Ltd. DOI: 10.1504/IJDATS.2022.10054337
  • Sujatha, R., & Maheswari, B. U. (2021). Implementing Learning Analytic Tools in Predicting Students’ Performance in a Business School. In Applied Advanced Analytics (pp. 135-146). Springer, Singapore, doi.org/10.1007/978-981-33-6656-5_12
  • Maheswari, B. U., Sujatha, R., Fantina, S., & Mansurali, A. (2021). ARIMA Versus ANN—A Comparative Study of Predictive Modelling Techniques to Determine Stock Price. In Proceedings of the Second International Conference on Information Management and Machine Intelligence (pp. 315-323). Springer, Singapore. DOI: 10.1007/978-981-15-9689-6_35
  • Maheswari, B. U., & Kavitha, D. (2020). Sustainability for small and medium enterprises: an interpretive structural modelling approach. International Journal of Business Excellence, 20(3), 433-449. DOI: 10.1504/IJBEX.2020.106367
  • Kavitha D., Nandagopal R., Uma Maheswari B., (2019) “Impact of the busyness and board independence on the discretionary disclosures of Indian firms”, International Journal of Law and Management, Vol. 61 Issue: 1, pp.250-265, DOI: 10.1108/IJLMA-04-2018-0062
  • Maheswari, B. U., Nandagopal, R., & Kavitha, D. (2013). The family’s influence on the strategic planning effectiveness in small family run firms. Life science journal, 10(3).

Publications

  • B.Uma Maheswari, Selva Gomathy, R.Sujatha and D. Kavitha “Will CSK win IPL 2022? Application of Machine learning algorithms in Sports”, in the Proceedings of the First International Conference on Artificial Intelligence and Data Science-March 2022 , ISBN: 978-93-5620-075-3. DOI:10.5281/zenodo.7024997
  • Kavitha D, Sujatha R, Uma Maheswari B(2022). Have the Services of Small Finance Banks Reached the Beneficiaries Effectively? Evidence from Rural Regions. International Journal of Scientific Research and Engineering Development-– Volume 5 Issue 1, Jan-Feb 2022, pp 218-224. https://doi.org/10.5281/zenodo.6058506
  • Uma Maheswari B, Sujatha R, Kavitha D, Yogesh S, Vimalnathan KK (2022). A Study on Perception of Mobile Payment Service among College Students, International Journal of Scientific Research in Engineering and Management (IJSREM) Volume: 06 Issue: 01 | Jan
  • Maheswari B, U, Kavitha D, Sujatha R, and Sujith P. (2021). A Conjoint Analysis Approach to Customer Satisfaction and Service Quality in Banks. Review of International Geographical Education (RIGEO), 11(7), 3912-3920. Doi: 10.48047/rigeo.11.07.360
  • Kavitha, D., & Maheswari, B. U. (2019). Factors motivating social entrepreneurs-An empirical study in the state of Tamil Nadu, India. ZENITH International Journal of Multidisciplinary Research, 9(4), 1-7.( UGC Care)
  • D.Kavitha &.B.Uma Maheswari (2019), Sustainability of Social Enterprises – A Review of Literature, Research Review International Journal of Multidisciplinary, Vol. 4, No. 04, April 2019,pp. 1106-1108. (e- issn 2455-3085; Impact factor – 6.377, UGC Care)
  • Nandagopal, Ramaswamy & Balaji, Uma & Devarajan, Kavitha. (2019). Comparison of Sustainability Factors Influencing Environmental, Economic and Social Sustainability- An Empirical Study in an Emerging Economy. AIMS International Journal of Management. 12. 161. DOI:10.26573/2018.12.3.2
  • Maheswari, B. U., Nandagopal, R., & Kavitha, D. (2018). Sustainable development practices adopted by SMEs in a developing economy: An empirical study. IUP Journal of Management Research, 17(3), 7-19.
  • Kavitha, D., & Maheswari, B. U. (2018). Corporate Financial Reporting on Websites: Evidence from India. Asian Journal of Management, 9(2), 891-895. DOI: 10.5958/2321-5763.2018.00141.5
  • D. Kavitha & B. Uma Maheswari (2018), Trends and Progress in Research on Intellectual Capital Disclosures in the Indian Context, Research Review International Journal of Multidisciplinary, Vol. 3, No. 07, pp. 22-28. (e-ISSN 2455-3085; Impact factor – 4.184, UGC Approved)- July , DOI: https://doi.org/10.5281/zenodo.1305350
  • Maheswari, U. B. (2017). A Study on The Determinants and Deterrents of The Environmental, Economic and Social Sustainability Practices in Small and Medium Enterprises. Journal of Contemporary Research in Management, 12(3), 53-54. http://hdl.handle.net/10603/196040
  • D.Kavitha R. Nandagopal B. Uma Maheswari . Inter Organization collaboration for CSR: An exploratory study, Conference proceedings of International Conference on Management and Information Systems (ICMIS-17) organized by International Forum of Management Scholars (INFOMS), and Chitkara University , September 25-27, 2017
  • Maheswari, B. U., Nandagopal, R., & Kavitha, D. (2016). Drivers in Implementing Sustainability Practices in the Context of Indian Small and Medium Enterprises. Asian Journal of Research in Social Sciences and Humanities, 6(4), 266-275. DOI: 10.5958/2249-7315.2016.00057.5
  • Kavitha, D., Maheswari, B. U., & Nandagopal, R. (2016). Usefulness of Annual Report to Professional Investors in India. Asian Journal of Research in Social Sciences and Humanities, 6(5), 179-188. DOI: 10.5958/2249-7315.2016.00112.X
  • Uma Maheswari B, Kavitha D and Nandagopal R. (2013). The familiness of the family firms- An empirical study in the Indian context, International Journal of Management Entrepreneurship & Technology (IJMET Online), Vol. 3, Issue. 2, Dec 2013. ISSN (2162-1578). Article no 39

Book Chapters

  • B.Uma Maheswari & R.Sujatha (2023). Understanding Consumer Behavior using Market Basket Analysis , Marketing Analytics: A Machine Learning Approach (1st ed.). Apple Academic Press. https://doi.org/10.1201/9781003300632-7
  • R.Sujatha & B.Uma Maheswari (2023). Sales Prediction and Conversion, Marketing Analytics: A Machine Learning Approach (1st ed.). Apple Academic Press. https://doi.org/10.1201/9781003300632-12
  • Sujatha, R., Maheswari, B.U., Raj, L.I.K. (2023). A Study on Impact of Industry 4.0 on Supply Chain Efficiency Among Manufacturing Firms. In: Chakrabarti, A., Suwas, S., Arora, M. (eds) Industry 4.0 and Advanced Manufacturing. Lecture Notes in Mechanical Engineering. Springer, Singapore. https://doi.org/10.1007/978-981-19-0561-2_34
  • Maheswari, B. U., Sujatha, R., Fantina, S., & Mansurali, A. (2021). ARIMA Versus ANN—A Comparative Study of Predictive Modelling Techniques to Determine Stock Price. In Proceedings of the Second International Conference on Information Management and Machine Intelligence (pp. 315-323). Springer, Singapore. DOI: 10.1007/978-981-15-9689-6_35
  • Sujatha, R., & Maheswari, B. U. (2021). Implementing Learning Analytic Tools in Predicting Students’ Performance in a Business School. In Applied Advanced Analytics (pp. 135-146). Springer, Singapore, doi.org/10.1007/978-981-33-6656-5_12

Training Programs/ FDP/MDPs conducted:

  • MDP on Data Analytics using Python , Feb 17-18, 2023
  • Delivered an In-house Student development program on the topic “ Machine learning and Predictive Data Analytics” at PSG Institute of Technology and Applied Research on September 5 and 6th, 2022
  • MDP – 2 day Interactive online hands-on training program on Business Analytics – Aug 27-28, 2020.
  • MDP on “ Business Analytics” , Aug 29-30, 2019, PSGIM
  • FDP on Business Analytics using R programming, Dec 7-8, 2018 organized by PSG CARE
  • MDP for members of CODISSIA on the topic “How do I scale up? – Scaling up strategies for small and medium enterprises” – Jan 5th, 2018.
  • FDP on “Strategic Business Analytics”, October 25-26, 2017
  • SDP the “Stock Market Basics” was conducted for CIT Engineering students by Dr B.Uma Maheswari and Dr D.Kavitha on Jan 23 and Jan 31, 2018
  • FDP “Master Strategist 2016 ” – A strategy simulation game for faculty members – July 14, 15, 2016
  • FDP on “Teaching Gen Y” August 18, 19, 2016

Conferences Paper presentations:

  • Dr B.Uma Maheswari, Dr D.Kavitha and Dr R.Sujatha presented the case titled “Milky Mist: A compelling story of how a modest milk business became a household brand” at the Best-Case Study Contest, as part of the 33rd Annual Management Education convention of the Association of Indian Management Schools (AIMS) held at GNIMS, Mumbai, Aug 25 to 27, 2022.
  • Sujatha R, Uma Maheswari B, Kavitha D, Kiran Kandaswamy, presented a paper titled “Developing a Talent Identification Model for Predicting Player Position in Football using Machine Learning Algorithms”, International Conference on Advances in Data Science and Computing Technologies (ADSC), June 23-24, 2022 at Kazi Nazrul University, West Bengal, India
  • Uma Maheswari B, Sujatha R, Bharathkumar R, Kavitha D. presented a paper “Amalgamation of Technology Adoption Model (TAM) and Conjoint Analysis to understand Consumers’ Perception of Wearable Health-Tech Devices”, May 13-14, 2022 ,4th International Conference on Operations Management (ICOM-2022), organized by Department of Operations and IT, IBS Hyderabad.
  • Sujatha R, Tejasvini R, Kavitha D, Uma Maheswari B presented a paper Influence of Social Media Marketing Efforts on Brand Equity and Purchase Intention of Indian Skin Care Brands’, May 13-14, 2022, 4th International Conference on Operations Management (ICOM-2022), organized by Department of Operations and IT, IBS Hyderabad.
  • Kaviyameena D, Kavitha D, Uma Maheswari B and Sujatha R. presented a paper “Application of Machine Learning Models to Improve the Accuracy of Earnings Management Prediction”, April 23-24, 2022, 3rd International Conference on Artificial Intelligence: Advances and Applications (ICAIAA 2022), Organized by Poornima College of Engineering, Jaipur and Soft Computing Research Society.
  • Sujatha R, Uma Maheswari B, Kavitha D and Subash A R presented a paper “Predictive Model with Twitter data for predicting the Price Volatility of Cryptocurrencies using Machine Learning Algorithms”, April 23-24, 2022, 3rd International Conference on Artificial Intelligence: Advances and Applications (ICAIAA 2022), Organized by Poornima College of Engineering, Jaipur and Soft Computing Research Society.
  • Nowshith Parveen N, Kavitha D, Uma Maheswari B and Sujatha R
    presented a paper “Assessment of firm’s performance by employing text mining techniques”, April 23-24, 2022, 3rd International Conference on Artificial Intelligence: Advances and Applications (ICAIAA 2022), Organized by Poornima College of Engineering, Jaipur and Soft Computing Research Society.
  • B.Uma Maheswari, Selva Gomathy, R.Sujatha and D. Kavitha presented a paper “Will CSK win IPL 2022? Application of Machine learning algorithms in Sports”, in the First International Conference on Artificial Intelligence and Data Science-March 2022 SRM IST Chennai, India, March 4-5, 2022, Ramapuram in Association with Object Automation Solutions Pvt. Ltd, Open Power, IBM, Institute, X-Scale Solutions on 4th & 5th March, 2022.
  • B.Uma Maheswari, Hari Shankar Chandran, R.Sujatha and D. Kavitha presented a paper “Application of Machine Learning Algorithms for creating Wilful Defaulter Prediction model” at INDIA – 2022,7th International Conference on Information System Design and Intelligent Applications organized by BVRIT HYDERABAD College of Engineering for Women, Hyderabad, 25-26 Feb 2022
  • R.Sujatha, B.Uma Maheswari and Ivan Kenny Raj presented a paper” A study on Impact of Industry 4.0 on Supply Chain Efficiency among Manufacturing Firms” at International Conference on Industry 4.0 and Advanced Manufacturing conducted by Indian Institute of Science, Bangalore 10-11 Jan 2022
  • An Investigation of Factors causing delay in Information Technology Projects – A Machine Learning Approach, presented in the Eighth Global Supply Chain Management Conference (GSCM 2020), from Dec 3-6 & 10-13, 2020, organized by University of Toledo, Ohio, USA.
  • ARIMA vs. ANN – A Comparative Study of Predictive Modelling Techniques to determine Stock Price, an AICTE approved International conference on Information Management and Machine Intelligence (ICIMMI2020) on July 24, 2020.
  • “A study to understand the factors behind the outcome of Election 2019- A predictive modeling approach”, Seventh International Conference on Business Analytics and Intelligence, BAICONF2019, 5-7 Dec 2019, Bangalore, IIMB and DCAL.
  • Implementing Learning Analytic tools in Predicting Students’ Performance in a Business School 6th IIM A International Conference on Advanced Data Analysis, Business Analytics and Intelligence, April 6-7, 2019
  • ‘Sustainability framework for Small and medium enterprises: An Interpretive Structural Modelling approach’. 30th AIMS Annual Management Convention 2018, 30th Aug -1st Sep 2018
  • “Women Directors in Boards of Indian firms- A longitudinal study” in the 7th International Conference on ‘Corporate Governance: Challenges and Trends’ held at Institute of Public Enterprise, Hyderabad, Jan06-07, 2016
  • Suguna Poultry – Case, 19th AIMS Convention, 2007

Training Programs/ FDP/MDPs attended:

  • Masterclass for Women Directors Jan 19-20, 2023 organized by Womens Business Council, The Indian Chamber of Commerce and Industry and Institute if Directors.
  • Attended the Workshop on Bibliometrics as part of International Conference on Contemporary research in Management(ICCRM 2023), Jan 12, 2023.
  • Attended the Workshop on Lean Six Sigma for Engineers and Managers , an integrated framework for continuous improvement organized by Binghampton University and PSG Institute of Management as part of International Conference on Contemporary research in Management(ICCRM 2023), Jan 11, 2023.
  • Master trainer in Design thinking, Sep 6th, 2021 organized by The School of Design Thinking, Chennai
  • Strategy thought leadership Master class series with Theresa Lina, from 30th June to 21st July, 2021 organized by CII
  • Online certificate course on The Power and Potential of Design Thinking from June 10- July 22, 2021 organized by CII and School of design thinking
  • Attended the FDP on JMP, June 1-4th, 2021 organized by SAS
  • Attended the Machine Learning Developers summit 2021, Feb11-13, 2021 organized by Analytics India magazine
  • Online training workshop on ‘Deep Learning ‘ by IIMB in association with DCAL- June 26-28,2020 organized by Data Centre and Analytics Lab(DCAL) IIM-B and Analytics Society of India
  • Training workshop on “Machine Learning using Python”, July 8-11, 2019, CIT organized by Data Centre and Analytics Lab(DCAL) IIM-B and Analytics Society of India
  • MDP on Machine Learning Algorithms for Business Decision making, Dec 15-16,, 2018 , Christ University, Bangalore organized by Data Centre and Analytics Lab(DCAL) IIM-B and Analytics Society of India
  • 2 Day National Workshop on Machine Learning & Industrial applications Sep 28-29, 2018 organized by PSG College of Technology
  • 30th AIMS Annual Management Convention 2018, 30th Aug -1st Sep 2018 organized by AIMS
  • Workshop on “Business Analytics using R” – Aug 25,26, 2018 organized by Data Centre and Analytics Lab(DCAL) IIM-B and Analytics Society of India
  • National Conference on Machine Learning and Artificial Intelligence- Aug 27, 28th, 2018 organized by Data Centre and Analytics Lab(DCAL) IIM-B and Analytics Society of India.
  • Enhancing Research Skills (2013) organized by Indian Institute of Technology, Madras
  • Alumni Leadership Master class(2012) organized by Saviance Technologies
  • Faculty Development Programme on Strategic Management organized by Indian Institute of Management, Bangalore
  • Case Development Workshop and Training organized by London Business School
  • Certificate Programme for Entrepreneurship Training(2007) organized by Whadwani Center for Entrepreneurship, ISB Hyderabad
  • Future Classrooms: Flipped classes and Technology- Aids for Effective Teaching and Learning (2018) organized by PSG CARE
  • Learning Conclave –X Factor(2018) organized by YI
  • Workshop : Scaling up series by Mr. Bharat Avalani(2018) organized by EO
  • Strategy Edge 2018- A thought Leadership Master class with Prof Vijay Govindarajan (2018) organized by CII
  • “The Million Dollar Handshake- The Conscious Framework” by Cathrine Molley, Australia(2018) organized by EO
  • “Scaling up your business” by Ed Capaldi, Strategic Advisor and Business Coach, Dubai(2017)organized by EO
  • “Emerging Women Directors”- program for family owned companies by Korn, Ferry International((2017) organized by FICCI FLO
  • Workshop series “ Making sense of data” by Shankhar Venkatagiri(2017) organized by EO
  • GST training by CRI Pumps – Paul & Aravind- Chartered Accountants(2017) organized by CRI pumps
  • Conference on Higher Education(2016)organized by CII
  • The launch of the “Native Mentor Circle” (2016) organized by NAN
  • Fifth edition of “Teachers Day Celebration”(2015) organized by CII
  • One day workshop on “How to write a research paper” by Dr Paul Hong(2015) organized by AIMS
  • FDP on Disruptive innovation- Unraveling Innovations, Debunking, Innovation, myths &decoding innovation mantras(2015) organized by KCT
  • International Conferences in the field of Family Business conducted by JohnWard( Kellog school of Management) & Randel S.Carlock(2004-05) organized by CII
  • FDP on Case development(2005)organized by CII
  • National Case Development Workshop, with NIILM- Center for Management Studies Bangalore(2004) organized by AIMA.
  • Exploring the Challenges and Opportunities in Online Case Teaching: Insights from Two Case Teaching Experts” Jun 3, 2020 , Harvard Business Publishing organized by Harvard Business Publishing
  • Leadership in the Wake of COVID-19: What Enterprise Leaders Will Need to Survive and Prosper in the Years Ahead.2020 Wharton Leadership Conference, the Center for Human Resources, and the McNulty Leadership Program – July 18, 2020 organized by Wharton Leadership Conference

Guest Lectures/Sessions Delivered

  • Delivered a guest lecture on the topic “ Text mining and Sentiment analysis” for employees of Maruti, organized by AIMA on 22.12.2022
  • Invited speaker for the Monday Musings organized by Coimbatore Management Association on the topic “ The New Oil: Data” on 8.8.2022
  • Delivered the lecture on the topic “ Innovative teaching strategies” as part of FDP on the topic “ Towards Professional excellence” organized by PSG CAS on 8.11.2021
  • Delivered the Inaugural address on the topic ‘Trends in Technology: Opportunities for startups” as part of Entrepreneurship awareness program organized by GRG Polytechnique college on 28.10.2021
  • Resource person for an FDP on ‘Data Science & Business analytics” organized by Sai Ram Institute of Management studies – 18.05.2021
  • Resource person for AICTE sponsored FDP on STTP on ‘Application of R in Management
    Research’, Nov 2020 organized by GRGSMS.
  • Resource person for Data Science- One year certificate program organized by CARE- Aug 1,2 , 2020
  • Delivered a lecture on the topic “Applications of analytics in business” at Multimedia University, Malaysia, Jan 2020.
  • Resource person in an AICTE sponsored FDP on Business metrics and its application at Sri Krishna College of Engineering and Technology , July 8-11, 2019
  • Resource person in CARE for the topic “ Case study as a teaching methodology” – 22 May , 2019
  • Delivered a guest lecture on the topic “Simulation for start-ups” as part of the FDP on Entrepreneurship organized by PSG-STEP, December 1st, 2016.
  • Delivered a guest lecture on the topic “ Finance Basics for start-ups” as part of their Entrepreneurship Development program for aspiring entrepreneurs” organized by PSGCAS on 28th November, 2016.
  • Delivered a guest lecture on the topic “ Start-up India”, September 17, 2016 as a part of the
    Orientation Programme on Entrepreneurship development organized by the Directorate of Technical Education, Canada India Institutional Co-operation project and PSG Polytechnic Col
  • Delivered a guest lecture in PSGCAS on the topic “Cash Flow requirement for a start up “as a part of the Entrepreneurship Awareness Camp, September 6, 2016.
  • Delivered a guest lecture on the topic ” Financial Aspects of a B plan” , PSG STEP , Aug20, 2016
  • Delivered a guest lecture on the topic “ How to develop a B plan” , in CIT as a part of the three day Workshop on Entrepreneurship Development , Jan 2015

Professional Memberships/ Roles

  • Anna University Nominee , Board of Studies, Coimbatore Institute of Technology, Faculty of Management Sciences( 2022-2023 to 2024-2025)
  • Subject Expert, Board of Studies, PSG College of Arts and Science, BBA Information Systems (2022-23 to 2024-25)
  • Anna University Nominee , Board of Studies, Nandha College of Engineering, Department of Management( 2021-2022 to 2022-2023)
  • Member Analytics Society of India
  • Associate Member Tie Coimbatore
  • Member Native Angels Network( NAN)
  • Member CII Indian Women Network
  • Member – Entrepreneurs Organization(EO), Coimbatore (Jan – June 2018)
  • Member – Confederation of Indian Industry – Young Indians(2000-2004)

Any other information Was instrumental in launching the One year Executive program in Data analytics on June 13, 2021. This program is offered by PSG Institute of Management in association with PSG CARE( June 12,2021 – June 13, 2022). Also the resource person for the same.

COURSES TAUGHT

  • Business analytics R
  • Business analytics Python
  • Machine learning
  • Design thinking
  • Strategic Management
  • Case Analysis and Presentation
  • Basic & Management Accounting
  • Personality Development
  • Business Plan
  • Strategic Tools
  • Venturing a Social Enterprise

Any other information

Countries Visited: USA, Russia, Malaysia, Singapore

List of Colleges and Universities:

  • National Research Nuclear University “MEPhI”, Moscow, November 2015. She visited this university as part of the BRICS Students meet and Association of BRICS Business School Summit. The Seventh BRICS Summit was organized by Network AML, CFT Institute. Panel discussions on topics including- Perspectives and strategic priorities of BRICS in the world economy, Partnership of BRICS countries as a powerful factor of global development, the multiplier effect of the BRICS and the steady growth of BRICS countries and risks of international financial markets were part of the event. She also interacted with the Indian Ambassador Mr. P.S.Raghavan and Ms Anjali Pandey, Ministry, Embassy of India in Moscow on the possibilities of collaborations and tie-ups for research.
  • Harvard Business School, Carnegie Mellon University, University of Pittsburg , Kellogs Business School, Illinois Institute of Technology: The short visit to the top B-School’s of the world was an eye- opener into the possibility of designing and executing innovative pedagogy in a B-School. Practical exposure was gained through lectures and interaction with the faculty and students. The diversity of the students and their experience in the industry lends a lot of credence to the case discussion and arguments at Harvard which was a huge learning experience
  • College of Business and Innovation, University of Toledo: As part of the faculty exchange programme with the university, Dr.Uma visited the college to understand the pedagogy and curriculum of a B-School in the international context. She was with the University for a short period as an adjunct faculty.
  • Gardner Webb University – Godbold School of Business. Dr Uma handled sessions at the University on topics relating to Strategic Management in the Indian scenario. Teaching the students of a foreign University was a big learning experience. Meetings with Chairman of the University and other key stakeholders Malaysia- Singapore Feb9-24, 2019 International Visit – AIMST University, Penang, Malaysia with I MBA Batch B, Feb 9-24, 2019