PSGIM
Distinguished Alumni



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Home DR. K ARUL RAJAN

DR ARUL RAJAN K

Designation : Professor

LinkedIn: https://www.linkedin.com/in/arul-rajan-7a2a63129/

Google Scholar : https://scholar.google.com/citations?hl=en&user=eyhmwkmaaaaj

Dr.ArulRajan is specialized in the field of Marketing and General Management. His areas of interest are sales and distribution, social research and Business Analytics. He handles subject on Marketing Management, Management Concepts, Sales and Distribution Management and Artisan Product Management. He is currently the Coordinator of the PGDM Program. He has authored a book on Research Methods, ‘A text for MBA students.’ He has published several papers in national and international journals.

QUALIFICATION:

Degree University Year
PhD Anna University 2013
MBA BSMED 1993
BSc (Comp. Sc) Bharathiar University 1990
EXPERIENCE:
University / College/ Organization Designation Period
PSG Institute of Management Professor 3 Years
PSG Institute of Management Associate professor 5 Years
PSG Institute of management Lecturer Since 1995
RESEARCH GRANTS AND AWARDS:

1) A Cluster study on  on Sivakasi, Tiruchengode and Namakal on potential business and problems faced by these clusters. A suggestive framework for policy decision makers, AICTE project, Rs 7,50,000 , 2011 – 2013

2) A comparative study on rural and urban buying behaviour of durable goods in Tamil Nadu, UGC Minor Research Project Rs 2, 00,000, 2016 – 2018

RESEARCH GRANTS AND AWARDS:
Project Responsibility and nature of job Sponsored Institution Name of the Project
Project Assistant – Data Verifier Boston University, USA To identify the different Sources of Money  organized by hosiery manufacturers in Tirupur
Project Assistant , job involved – collecting data and analysis Ashok Leyland Properties,  Chennai To find out market Potential
for middle income group flats in Coimbatore
Project Coordinator Pricol Ltd, Coimbatore To find out Market Potential and New Product testing of Critical Care Ventilator in six cities in India
Project  Coordinator LGB Bros Ltd, Coimbatore Customer Satisfaction on Light Commercial Vehicles
Project Coordinator SRR foods, Palladam To find out Market Potential for Flavoured Milk In Coimbatore
Project Coordinator LGB Rolon chains A Study on Channel Perception Towards Two-wheeler Drive Chains with special reference to Rolon
Project Coordinator PSGIM and Tamil Nadu Government, DRDO project Socio-Economic Analysis of Self help Group in Coimbatore
Project Coordinator Augustan Corporation, USA To find Market potential for men Under garments in Southern India
Project Coordinator Sharp Trendy To Analyze the market for Motors and Pumpsets in India
Project Coordinator Saurer Hamel Estimating demand for Embroidery Machines in India
Project Assistant Vanaprastha Eco Friendly adventurous camp Feasibility study on setting up  a new eco-friendly adventurous camp
Project Assistant PSG STEP Technology gap analysis for pump and motor, wetgrinder and textile industry in Coimbatore
POSITIONS HELD IN PROFESSIONAL AND ACADEMIC BODIES
  • Member of The Advertising Club, Coimbatore
PRJ PUBLICATIONS:
  • Arul Rajan and Nandagopal, “Investigation of critical factors in decision making of two wheelers” ,The Journal – Contemporary Management Research, Vol 7, No 1, ISSN: 0973 – 8266, March 2010
NON-PRJ PUBLICATIONS:
  • Arul Rajan “Antecedents of Buying behavior in Indian Rural Markets using a conceptual framework”, National Journal of Sales and Marketing, Vol.1,Issue 1, Dec 2011, p1-8
  • Nandagopal, Arul Rajan, Nishath Ahmed, “Application of Neural Networks in MBA Admissions”, Ideas, Insights and Innovations on management research : an international perspective, Macmillan Pub India, Vol. 1, ISBN 9780230328891. – 2010, pp. 103-117
  • Arul Rajan and Nandagopal, “Information Technology for better performance of Urban and Rural retail industry” National Journal of Technology, ISSN -0973 -1334, p 18 – 23,2010.
  • Arul Rajan and Nandagopal , “A study on Buying Intentions of rural families towards durable good , Journal of Commerce and trade, ISSN, 0973-4503, p 08-15,2011
  • Arul Rajan “Antecedents of buying behavior in Indian rural markets using a conceptual framework” , Global Journal of Management and Business Studies, ISSN 2248-9878 Volume 1, Number 1 (2011), pp. 15-25.
  • Arul Rajan “A Study on Buying Intentions of Rural Families towards durable goods” International journal of research in commerce , IT & MANAGEMENT ,ISSN 2231 – 5756,2012
CONFERENCES:
  • Presented a paper, A Correlational Study on Childbirth based on Location and its Concentration of Hospitals in Chennai at the 4th International conference on global business environment held during Feb 1 – 2, 2014 at Bangkok,Thailand
  • Protecting Pastoral customers – An insight about Rural customer protecting laws – International conference on Globalization and Consumer Protection, organized by The Indian Institute of Public Administration and Kalasalingam University , paper published with ISBN number, 2011
  • A study on media effectiveness in rural markets and their influence in purchase decisions – National conference in Innovations and Business Success, organized by Guru Nanak Institute of Management Studies, Mumbai, paper published with ISBN number, 2010