PSGIM
Distinguished Alumni



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Home DR. D. SUDHARANI RAVINDRAN

DR SUDHARANI RAVINDRAN D

Designation : Professor
Qualification : Ph.D, MBA, B.Sc

Dr.Sudharani started her career as a consultant, With a decade of experience, she changed her career path into the education sector. She has served teaching and research industry since a decade. In 1998, She obtained her doctoral degree in management from Bharathiar University. Her areas of interest include Supply Chain Management, Logistics and Marketing. She has conducted Management Development Programs for company executives. She was the Secretary of PSG Management Alumni Association from 2003-06. She guides Ph.D. Scholars in the areas of Marketing and Supply Chain Management. She was the Controller of Examination of PSG IM from 2002 to 2005. Currently, she holds the position of Admissions Coordinator at PSG IM. Her project on “Community Participation in Water Supply Management and Revival and Sustainability of Water Resources in Tamil Nadu” received an acknowledgment from AICTE.

EDUCATIONAL QUALIFICATION:
  • Phd in Management, BSMED, Bharathiar University, Coimbatore, India, 1997
  • M.B.A, PSG College of Technology, Madras University, Coimbatore, India, 1979
  • B.Sc, Lady Doak College, Madurai University, Madurai, India, 1977
RESEARCH GRANTS AND AWARDS:
  • A Study on Community based Water Supply Management for Revival and Sustainability of Water Resources in Tamil Nadu – Rs 10 Lakhs Grant under Research Promotion scheme (2010) Rs.10 lakhs.
  • Won the Silver medal for J L Batra Best Research Paper award at AIMS Silver Jubilee Annual Management Education Convention 2013, for her paper titled “Student’s satisfaction, Attitude and Behavioural outcome in higher educational Institutions (With specific reference to Management Programme), organized by Bharati Vidyapeeth’s Institute of Management Studies and Research, Navi Mumbai held at Bharati Vidyapeeth’s Campus, C.B.D, Belapur, during 22nd – 24th August, 2013.
POSITIONS HELD IN PROFESSIONAL AND ACADEMIC BODIES
  • Member, Board of Studies of SNS Rajalakshmi college
  • Member of The Advertising Club, Coimbatore
PRJ PUBLICATIONS:
  • An Empirical study on the impact of Supplier Performance on Organisational Performance- A Supply Chain Perspective’ South Asian Journal of Management, Vol 16, Issue 3July- Sep 2009.
  • Impact of information quality on organizational performance in supply chain environment – An empirical study in Indian Society’ International Journal of Indian Culture and Business – Vol 2, N1/2, 2009
  • “Strategic Cost Management – A Right Tool for supply chain management”, The Journal of Contemporary Management Research, Vol.3; Issue 2,Sep 2009, pp.15-29.
  • Dr.Sudharani Ravindran, “Determinants of Family buying pattern- a study with reference to Thiruvananthapuram, published in Saaransh-RKG Journal of Management, Vol 1, No.2, January 2010, ISSN- 0975-4601
  • Sri Gayathridevi, Sudharani Ravindran ‘Kinesics Pattern Study of Dyads in Interactions and Its Implications’, Far East Journal of Psychology and Business, Vol 2, Feb 2011, pg 82- 88
  • Sudharani Ravindran, Social marketing potential in Kerala- A case study of Kudumbasree movement in Kerala, FOCUS The International journal of management Digest, Vol:6 No.2, October 2010- March 2011, pg 50-58.
  • Pughazhendi, Sudharani Ravindran, Balamurugan, Sathish , Kalpana,’A study on effectiveness of celebrity endorsed confectionary products on children with special reference in Coimbatore city , Tamil Nadu, India’, Arabian Journal of Business and Management Review (Oman Chapter ) , Vol. 1, no.7, ISSN 2223 February 2012.
  • Pughazhendi, Sudharani, “Luxury Marketing”, Advances in Management, Vol 5 (1) Jan 2012, ISSN 0974-2611, pg 63-65.
NON-PRJ PUBLICATIONS:
  • Pughazhendi, Sudharani,’ A study on impulsive buying behavior and satisfaction towards retail outlet in Big Bazaar Coimbatore’, International Journal of Research in Commerce and Management (IJRCM), Vol No 2, Issue No.10 , October 2011. ISSN 0976-2183
  • Sudharani, Hari Sundar, Anandakuttan Unnithan, “A study on pricing model for services” International Journal of Management and Information Technology, Vol 2 July 2011
  • Sudharani, Hari Sundar , ‘Promotion of Quality circles- a case study of Tronics Company’, Focus, Vol 6, No.2. March 2011
  • Sudharani, Kalpana M, ‘Impact of service quality on students satisfaction’, Asian Journal of research in social science & Humanities, Vol 1, Issue 4, December , 2011. ISSN 2249-7315.
  • Hari Sundar, Sudha Rani, M.Sathish, ‘Management of E- waste – Black to Green’ International Journal of Marketing and Technology, Vol 1, Issue 7, December 2011, ISSN: 2249-10558, pg 20-33
  • Sri Gayathridevi.K, Sudharani, ‘Nonverbal Communication (NVC) in Retail Industry’, Research Journal of Social Science & Management ,Vol 1, No.8, Dec 2011, ISSN 2010-457X ,pg 125-139.
  • Sudhakar S, Sudharani Ravindran D, ‘Adoption of Customer Relationship Management Technologies among Indian Small & Medium Enterprises – A Review and suggested Model’, European Journal of Social Sciences, Vol 28, No.4 (2012), pp 538-548 .
  • Mohanavel S, Sudharani Ravindran, ‘A study on Organisational Readiness for Knowledge Management’, European Journal of Scientific research, Vol.71, No.2 (2012), pp 152-162.. ISSN 1450-216X
  • Pughazhendi, , Balamurugan, Sudharani Ravindran, ‘Impact of celebrity Endorsement on Advertisement in various Media towards selected Retail outlets in Chennai City, India,’ TMC Academic Journal,6(2): 2012, pp 32-43.
  • Pughazhendi, Sudharani Ravindran, ‘A study on consumer buying behavior on celebrity endorsement and brand building of automobile industry in Tamil Nadu,’European journal of social sciences, Vol.29 no.3 (2012), pp 405-412, ISSN 1450-2267.
  • Ramakrishnan, Sudharani Ravindran, ‘Applicability of Retail Service Quality Scale(RSQS) in India’, Indian Journal of Applied Research, Vol:1, Issue: 9, June 2012, pp184-186, ISSN-2249- 555X. (listed in International ISSN Directory, Paris )
  • Pughazhendi A, Sudharani R, ‘A study on the influence of using Celebrity endorsement on consumer buying behavior in Tamil Nadu, India’, Journal of Research in International Business and Management (Nigeria), Vol.1, No.2(4), (2012), pp65-72.
  • Pughazhendi A, Sudharani R, Balamurugan R.N, Sathish M, ‘A study on athlete celebrity endorsed product influence on young student consumer in Chennai city, Tamil Nadu, India,’ Zenith International Journal of Multidisciplinary research, Vol.2, No.4, (2012),pp 237-243.
  • Pughazhendi A, Sudharani R, ‘A study on the equity effect of product endorsement by celebrities in Chennai city, Tamil Nadu, India,’ SS International Journal of Economics and Management, Vol.2,(2012), pp42-56.
  • N. Vivek, , Sudharani Ravindran, ‘Supplier partnerships, information quality, supplychain flexibility, supply chain integration and organisational performance: the Indian story’, International Journal of Integrated Supply Management Vol. 6, No. 2, 2011
  • Sudharani Ravindran, , ‘A Study on Support of ERP systems for Marketing in Coimbatore based Industries’ IJRCM (International Journal of research in computer application & management) ISSN 2231-1009, VOL 1 , May 2011.
  • Dr.Sudharani Ravindran, “Learnings in Management from the Mahabharata, Global Vistas, Vol 9, July 2010, ISSN-0975-2110
  • Dr.Sudharani Ravindran, “Green initiatives in Marketing, Pragyaa Journal of Management, Vol 1, Issue-2, July- December 2010, ISSN 0975-9603
  • Dr.Sudharani Ravindran, “Environmental marketing in Indian Fast-food industry, Biannual journal of IEM Management College, Vol 1, Issue 2, July- December 2010, ISSN 0974-4088.
  • Dr. R. Sudharani “Study on strategic stress tolerance limit among media personnel”, Journal of Management & Entrepreneurship, XIME, Vol:3, Issue : 3, June 2011
  • An Empirical study on the impact of Supplier Performance on Organisational Performance- A Supply Chain perspective’ South Asian Journal of Management, Vol 16, Issue 3July- Sep 2009.
  • Suresh Kumar, Sudharani, ‘Technology Business Incubators: Enablers for creating Knowledge Based Enterprises’, Journal of management and entrepreneurship, Vol-IV, Issue III, July September 2011( ISSN-2229-5348)
  • Sudharani, Kalpana M, ‘Students’ attitude and behavioural intention towards higher educational institutions’ , Indian journal of applied research, vol I, issue III, December 2011. ISSN 2249-555X .
  • Sudharani, Hari Sundar , M.Sathish, ‘A study on consumer decision making styles in shopping malls, study with reference to New Delhi’, The Journal of Indian Management & Strategy, Vol 16, No.3, July – September, 2011, ISSN No: 0973-9335.
  • Sri Gayathridevi.K, Sudharani, Market analysis of Granite Industry with special reference to Madurai district, Journal of IEM Institute of business Management, Vol 2, No 1, June 2011, ISSN 0975-5268, Pg-33-38.
  • Sudharani Ravindran, ‘Study on consumer decision-making styles in shopping malls’, Journal of Management and Entrepreneurship, XIME, Bangalore, Vol III, Issue I, Jan- March 2010.
  • Sudhakar.S, Sudharani Ravindran, & Mathiyalagan.P, “The orientation of Small & Medium Enterprises towards Customer Relationship Management”, Management Prudence Journal, Vol 2 Issue 1 June 2010 Pg 20-26.
  • Sudharani Ravindran, Hari Sunder G. Ram, Reji Kumar.G, ‘Rights for performers in India’, Journal of Management and Entrepreneurship, XIME, vol III, Issue III, July-September2010, Pg71- 83.
  • Sudharani Ravindran, Hari Sunder G. Ram,Sathish, ‘Going Green In Tourism Marketing’, Review of Professional Management, Vol 8,Issue 1, June 2010, pg 135-140.
  • Sudharani Ravindran, Vijay Malliah, ‘Brand Audit and Strategic Brand management of ICICI Bank’, Marketology,Vol.5,No.3, July- Sep 2010, pg 135- 144.
  • Sudhakar.S, Sudharani Ravindran, & Mathiyalagan.P, ‘Customer response dimension of Customer Relationship(CRM) – A study among Small & Medium Sector in Coimbatore’, ELK Journal of Marketing & Retail Management, Vol I, No I, August 2010, Pg 49 – 58.
  • Sudharani Ravindran, Hari Sunder G. Ram, Sathish, ‘Comparative study on the conflict management styles among executives in flat and tall organisations’, The journal of Indian Management & Strategy, Vol 15, No.4, October- December 2010,
  • Sudharani Ravindran, Hari Sunder G. Ram, ‘Study on Service Quality Measurement in Retail Outlets – A study with Reference to Koch’, KBSCMR’s Journal of Management Reasearch, Vol-2, Dec 2010.g 43- 47.
  • “Influence of Celebrity Endorsement in Rural Markets: A study with reference to Thirunelli Panchayat in Wayanad in Kerala”, Management Insight – The Journal of incisive Analyzers, Vol.V, No.2; December 2009, pp. 68-84.
  • “Recession proof Marketing Practices”, RVS Journal of Management, Vol.1, No.1; July 2009, pp. 17-25
  • “A Study on the effect of sales promotion on perception of consumer based brand equity”, Anveshana, Vol 2; No 1,Jan – June 2009, pp.06-11.
  • “A study on the influence of Environmental Uncertainty and Supply chain Practices on Supply Chain Flexibility, Competitive Advantage and Organisational Performance” – Research Abstract, The Journal of Contemporary Research in Management, Vol 4 ; No. 2, April – June 2009, p.155.
  • “Determinants for the success of Fast Food chain Restaurants”, Rai Management Jounal, Vol VI; issue 3, June 2009, pp.84 – 96.
TRAINING PROGRAMMES ATTENDED:
  • Workshop on Case Writing Training at ISB, 2012 May Hyderabad
  • Workshop on Simulations for Management Teachers organized by IBS, Hyderabad in April 2011.
PAPERS PRESENTED
  • A Technical Paper on Open Innovation Initiatives in India: A study of Ecosystem Connect Initiatives by Multinational Firms in India, Indian Technology Congress 2013, NIMHANS Convention Centre, Bengaluru, 24- 25 July 2013
PROGRAMMES ORGANISED
  • A one day workshop on “Entrepreneurship thru Franchising” was organized on 20-7-2013 for the students of PSG Tech engineering and Management students. 75 students attended the program. Mr. Mathai Chackochen GM, Business Development, Trend in Vogue Pvt Ltd (CAVIN CARE) , Chennai was the guest speaker.
  • A national level Marketing Boot Camp was conducted between 28th Feb and 1st March 2014.
  • An FDP on Sustainable Development and Free Trade was organized on 20th November, 2013.
  • A FDP on Sustainable Development and Free Trade was organized on 20th November, 2013 by Dr. Prof.Gamini Herrath of Monash University , Malaysia was the guest speaker.
OTHER ASSIGNMENTS
  • ‘Market Expo’ organized during the years 2009, 2010, 2011
  • Organized BRICS Meet during 2012
  • Recognized external guide for Ph.D scholars of BITS Pilani
  • Member – Board of Studies, SNS Rajalakshmi College.